Diaper bag Audience in United States

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Diaper bag has an estimated audience of 22,164,584 people in United States. 80.1% are female, 19.9% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: Sports, Arts and music, Music, Food and drink, Food.

The average Diaper bag fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sports, Arts and music, Music, with strongest over-indexing on Sports (2.86× the country average). Demographically, the Diaper bag audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Creativity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Diaper bag fans

Demographic split for Diaper bag audience in United States
MetricValue
Female80.1%
Male19.9%
Average age35.1
Estimated audience size22,164,584

Audience persona

The typical Diaper bag fan in United States is more female, around 35.1 years old, with strong Creativity tendencies and a notable affinity for Sports.

Top regions in United States

Top regions ranked by reach for Diaper bag in United States
RegionReachAffinity
California3,398,2421.39×
Texas2,862,1231.5×
Florida1,397,1840.93×
New York1,219,9360.98×
Illinois799,2701.08×
Georgia715,1401.05×
North Carolina712,4031.07×
Pennsylvania706,0720.95×
Ohio649,6740.95×
New Jersey612,3771.09×
Michigan543,2090.94×
Arizona520,3401.15×
Virginia516,9480.96×
Tennessee516,8701.16×
Washington457,8871.03×
Indiana412,3071.02×
Massachusetts384,2340.88×
Alabama377,2781.22×
Louisiana365,8531.28×
Missouri353,1170.99×
South Carolina348,9571.05×
Kentucky331,1301.19×
Maryland323,0850.85×
Colorado307,2400.88×
Oklahoma283,8901.15×
Minnesota282,3400.89×
Utah262,7701.32×
Wisconsin258,1670.77×
Oregon236,7300.93×
Mississippi219,4531.2×
Arkansas217,1791.19×
Connecticut201,2200.91×
Nevada199,8260.93×
Kansas175,3371×
Iowa170,8360.94×
Idaho120,8621.09×
Nebraska112,9891.02×
West Virginia112,3981.09×
New Mexico111,9981.01×
Hawaii97,8291.03×
New Hampshire71,6200.82×
Maine58,7880.74×
Rhode Island56,7040.8×
Montana54,9010.89×
Delaware50,3050.82×
South Dakota48,4700.95×
North Dakota46,0801.01×
Washington, District of Columbia42,9180.64×
Alaska38,3850.81×
Vermont26,9740.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diaper bag audience
BrandAffinityCategory
Sports2.86×Sports
Arts and music2.8×Arts & Culture
Music2.68×Business & Career
Food and drink2.64×Food & Beverages
Food2.73×Food & Beverages
Entertainment2.85×Movies & TV
Pets2.75×Pets & Animals
Movies2.6×Movies & TV
Outdoor recreation2.77×Sports
Parent3.9×Kids & Family
Reading2.56×Literature
Celebrity3.29×Movies & TV
Consumer electronics2.54×Technology & Electronics
Live events2.58×Music & Radio
Clothing2.39×Fashion & Accessoires
Shopping2.3×Shopping
Games2.38×Games
Fitness and wellness2.25×Sports
Hobby Lobby3.51×Home & Garden
Energy3.31×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diaper bag audience
TraitClusterScore
CreativityOPEN1.36
Pet OwnershipJOY1.3
Family OrientationCONSERVATISM1.27
Design AffinityPREMIUM1.26
Price SensitivityPREMIUM1.23
Luxury OrientationPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Diaper bag
CountryShare
United States32.4%
Japan13.9%
United Kingdom5.2%

See Diaper bag audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Diaper bag have in United States?

Diaper bag has an estimated audience of 22,164,584 people in United States, concentrated in California and Texas.

What is the gender split and age of Diaper bag fans?

80.1% of Diaper bag fans are female, 19.9% are male, with an average age of 35.1 years.

Which brands do Diaper bag fans like most?

Diaper bag fans show strongest brand affinity for Sports (2.86×), Arts and music (2.8×), and Music (2.68×) over the country average.

Where do Diaper bag fans live in United States?

Diaper bag fans in United States are most concentrated in California (reach 3,398,242), Texas (reach 2,862,123), and Florida (reach 1,397,184). These three regions account for the largest share of the active audience.

What other brands do Diaper bag fans also like?

Beyond Diaper bag itself, the audience over-indexes on Arts and music (2.8×), Music (2.68×), Food and drink (2.64×), and Food (2.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diaper bag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.