Rascasse Audience Intelligence

Diaper bag Audience in United States

A data profile of the people who buy, follow and care about Diaper bag in United States — modelled from more than twelve digital signal sources. Diaper bag has an estimated audience of 22,164,584 people in United States.

#987among Topic in United States#51in Kids & Family

The average Diaper bag fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sports, Arts and music, Music, with strongest over-indexing on Sports (2.86× the country average).

Demographically, the Diaper bag audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Diaper bag fan in United States is more female, around 35.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Sports.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diaper bag profile in United States.

Audience size
22.2M
in United States
Gender
80.1%♀
19.9% male
Age
35.1
average years
Country rank
#1439
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diaper bag fans

80.1% are female, 19.9% are male, average age 35.1.

Fig. 02

Gender split

80.1%
Female
19.9%
Male
Demographic split for Diaper bag audience in United States
MetricValue
Female80.1%
Male19.9%
Average age35.1
Estimated audience size22,164,584
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Diaper bag audience in United States
Age bracketShare%
16-1927%
20-2925%
30-3921%
40-4915%
50+12%
Fig. 04

Worldwide distribution

32.4%

of the worldwide Diaper bag audience comes from United States.

Worldwide audience distribution share by country for Diaper bag
CountryShare
United States32.4%
Japan13.9%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diaper bag audience in United States is strongest.

Fig. 05

Top regions by affinity

Diaper bag fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2.5M1.41×
02Utah~300K1.32×
03Mississippi~200K1.29×
04California~3M1.27×
05Louisiana~400K1.25×
06Arkansas~200K1.23×
07Alabama~400K1.22×
08Kentucky~300K1.20×
09North Dakota~50K1.15×
10Tennessee~500K1.14×
11West Virginia~100K1.13×
12Oklahoma~300K1.12×
13Idaho~100K1.11×
14Arizona~500K1.09×
15North Carolina~700K1.06×
16Nebraska~100K1.06×
17New Jersey~600K1.05×
18Illinois~800K1.04×
19South Dakota~50K1.04×
20South Carolina~300K1.03×
21Kansas~200K1.03×
22New Mexico~100K1.02×
23Georgia~700K1.01×
24Missouri~400K1.01×
25Hawaii~100K1.01×
26Indiana~400K0.99×
27Iowa~200K0.98×
28Washington~400K0.97×
29Montana~60K0.97×
30Michigan~500K0.94×
31Virginia~500K0.93×
32Connecticut~200K0.93×
33New York~1M0.92×
34Pennsylvania~700K0.92×
35Ohio~600K0.92×
36Florida~1.5M0.89×
37Minnesota~300K0.89×
38Nevada~200K0.89×
39Alaska~40K0.89×
40Oregon~200K0.88×
41Rhode Island~60K0.87×
42Delaware~50K0.87×
43Colorado~300K0.86×
44New Hampshire~70K0.86×
45Massachusetts~400K0.85×
46Maryland~300K0.84×
47Maine~60K0.81×
48Wisconsin~300K0.80×
49Vermont~30K0.76×
50Washington, District of Columbia~50K0.68×
Fig. 06

Affinity by region

Affinity by region — Diaper bag, United States
0.68×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diaper bag audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diaper bag audience
#·InterestCategoryAffinity×
01ParentKids & Family3.90×
02Hobby LobbyHome & Garden3.51×
03EnergyHome & Garden3.31×
04CelebrityMovies & TV3.29×
05SportsSports2.86×
06EntertainmentMovies & TV2.85×
07Arts and musicArts & Culture2.80×
08Outdoor recreationSports2.77×
09PetsPets & Animals2.75×
10FoodFood & Beverages2.73×
11MusicBusiness & Career2.68×
12Food and drinkFood & Beverages2.64×
13MoviesMovies & TV2.60×
14Live eventsMusic & Radio2.58×
15ReadingLiterature2.56×
16Consumer electronicsTechnology & Electronics2.54×
17ClothingFashion & Accessoires2.39×
18GamesGames2.38×
19ShoppingShopping2.30×
20Fitness and wellnessSports2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diaper bag audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diaper bag audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.00×
Convenience OrientationPREMIUM1.95×
IndividualismJOY1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diaper bag audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.63×
Quality AwarenessPREMIUM0.71×
Social Media UsageJOY0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diaper bag have in United States?

Diaper bag has an estimated audience of 22,164,584 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Diaper bag fans?

80.1% of Diaper bag fans are female, 19.9% are male, with an average age of 35.1 years.

03

Which brands do Diaper bag fans like most?

Diaper bag fans show strongest brand affinity for Sports (2.86×), Arts and music (2.8×), and Music (2.68×) over the country average.

04

Where do Diaper bag fans live in United States?

Diaper bag fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Diaper bag fans also like?

Beyond Diaper bag itself, the audience over-indexes on Arts and music (2.8×), Music (2.68×), Food and drink (2.64×), and Food (2.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Diaper bag audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Diaper bag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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