Diaper bag Audience in Germany
Diaper bag has an estimated audience of 2,971,063 people in Germany. 79.3% are female, 20.7% are male, average age 35.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg.
The average Diaper bag fan in Germany is 35.7 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Demographically, the Diaper bag audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Family Orientation, Sustainability.
Category: Kids & Family · Type: Topic
Demographics of Diaper bag fans
| Metric | Value |
|---|---|
| Female | 79.3% |
| Male | 20.7% |
| Average age | 35.7 |
| Estimated audience size | 2,971,063 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 661,530 | 1.39× |
| Nordrhein-Westfalen | 658,618 | 1.01× |
| Baden-Württemberg | 487,485 | 1.2× |
| Hessen | 362,453 | 1.6× |
| Berlin | 304,878 | 2.3× |
| Niedersachsen | 205,912 | 0.71× |
| Rheinland-Pfalz | 123,241 | 0.83× |
| Hamburg | 90,703 | 1.35× |
| Schleswig-Holstein | 80,716 | 0.76× |
| Sachsen | 73,174 | 0.5× |
| Brandenburg | 56,185 | 0.61× |
| Saarland | 35,775 | 0.98× |
| Bremen | 35,108 | 1.38× |
| Thüringen | 34,330 | 0.45× |
| Sachsen-Anhalt | 33,341 | 0.43× |
| Mecklenburg-Vorpommern | 27,991 | 0.49× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.71 |
| Sustainability | BALANCE | 1.93 |
| DIY Mentality | THRILL | 1.89 |
| Individualism | JOY | 1.75 |
| Design Affinity | PREMIUM | 1.73 |
| Creativity | OPEN | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.4% |
| Japan | 13.9% |
| United Kingdom | 5.2% |
See Diaper bag audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Diaper bag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.