Parent Audience in United States

Parent logo

Parent has an estimated audience of 72,271,025 people in United States. 69.7% are female, 30.3% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: JDSU, Staycation, Nebraska Cornhuskers football, Jesse Plemons, 9NEWS (KUSA).

The average Parent fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include JDSU, Staycation, Nebraska Cornhuskers football, with strongest over-indexing on JDSU (2.72× the country average). Demographically, the Parent audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Parent fans

Demographic split for Parent audience in United States
MetricValue
Female69.7%
Male30.3%
Average age39.7
Estimated audience size72,271,025

Audience persona

The typical Parent fan in United States is more female, around 39.7 years old, with strong Extroversion tendencies and a notable affinity for JDSU.

Top regions in United States

Top regions ranked by reach for Parent in United States
RegionReachAffinity
California10,051,1211.26×
Texas7,489,6251.21×
Florida4,901,1001×
New York4,541,9941.12×
Georgia2,732,7381.23×
New Jersey2,573,2101.4×
Pennsylvania2,447,1671.01×
Illinois2,443,3771.01×
North Carolina2,362,6891.09×
Ohio2,245,0081.01×
Virginia2,122,4871.21×
Michigan1,936,9001.02×
Arizona1,546,1311.05×
Washington1,542,2481.06×
Tennessee1,531,4611.06×
Indiana1,427,5991.08×
Maryland1,425,4821.15×
Missouri1,199,9771.03×
South Carolina1,194,2841.1×
Massachusetts1,135,7780.8×
Louisiana1,109,4441.19×
Alabama1,087,2781.08×
Colorado1,074,4340.94×
Minnesota1,037,2101×
Oklahoma961,3601.2×
Kentucky946,1251.04×
Wisconsin945,1800.87×
Oregon899,5631.09×
Mississippi711,0071.19×
Connecticut682,6860.94×
Nevada675,6220.97×
Kansas619,3571.09×
Arkansas615,9611.03×
Utah604,2660.93×
Iowa589,6880.99×
New Mexico417,2971.15×
Nebraska353,6240.98×
Idaho336,5290.93×
West Virginia310,0050.92×
Hawaii259,7530.84×
Maine195,5010.76×
New Hampshire194,5770.68×
Washington, District of Columbia189,9820.87×
Alaska182,3201.18×
Delaware162,7190.82×
Rhode Island162,3710.71×
Montana142,0270.71×
North Dakota129,9950.88×
South Dakota126,0000.75×
Vermont84,4140.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Parent audience
BrandAffinityCategory
JDSU2.72×Business & Career
Staycation2.61×Home & Garden
Nebraska Cornhuskers football2.85×Sports
Jesse Plemons2.67×Movies & TV
9NEWS (KUSA)2.55×Movies & TV
Urban horticulture1.76×Home & Garden
Jaws2.57×Movies & TV
Home staging2.3×Home & Garden
Queens College, City University of New York2.99×Business & Career
Glossier2.09×Beauty & Wellness
Nipsey Hussle2.28×Music & Radio
Plainfield, New Jersey4.14×Travel & Leisure
Go Go's4.09×Music & Radio
Cleveland Clinic1.98×Health
Hocus Pocus1.57×Movies & TV
Grammarly1.53×Business & Career
Halsey, Oregon2.5×Travel & Leisure
Stay at Home Mum4×Kids & Family
Hammacher Schlemmer3.93×Fashion & Accessoires
Jeep Wagoneer1.54×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Parent audience
TraitClusterScore
ExtroversionTHRILL1.11
Community OrientationOPEN1.05
Social Media UsageJOY1.05
Price SensitivityPREMIUM1.05
Family OrientationCONSERVATISM1.03
CreativityOPEN1.01

Worldwide distribution

Worldwide audience distribution share by country for Parent
CountryShare
United States22.8%
Japan5.8%
United Kingdom4.8%

See Parent audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Parent have in United States?

Parent has an estimated audience of 72,271,025 people in United States, concentrated in California and Texas.

What is the gender split and age of Parent fans?

69.7% of Parent fans are female, 30.3% are male, with an average age of 39.7 years.

Which brands do Parent fans like most?

Parent fans show strongest brand affinity for JDSU (2.72×), Staycation (2.61×), and Nebraska Cornhuskers football (2.85×) over the country average.

Where do Parent fans live in United States?

Parent fans in United States are most concentrated in California (reach 10,051,121), Texas (reach 7,489,625), and Florida (reach 4,901,100). These three regions account for the largest share of the active audience.

What other brands do Parent fans also like?

Beyond Parent itself, the audience over-indexes on Staycation (2.61×), Nebraska Cornhuskers football (2.85×), Jesse Plemons (2.67×), and 9NEWS (KUSA) (2.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.