Parent Audience in United States

Parent logo

Parent has an estimated audience of 72,271,025 people in United States. 69.7% are female, 30.3% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Planet Fitness, Metaphysics, Hobby Lobby, Largemouth bass, Food storage.

The average Parent fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Planet Fitness, Metaphysics, Hobby Lobby, with strongest over-indexing on Planet Fitness (4.45× the country average). Demographically, the Parent audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Parent fans

Demographic split for Parent audience in United States
MetricValue
Female69.7%
Male30.3%
Average age39.7
Estimated audience size72,271,025

Audience persona

The typical Parent fan in United States is more female, around 39.7 years old, with strong Extroversion tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Parent in United States
RegionReachAffinity
California10,051,1211.26×
Texas7,489,6251.21×
Florida4,901,1001×
New York4,541,9941.12×
Georgia2,732,7381.23×
New Jersey2,573,2101.4×
Pennsylvania2,447,1671.01×
Illinois2,443,3771.01×
North Carolina2,362,6891.09×
Ohio2,245,0081.01×
Virginia2,122,4871.21×
Michigan1,936,9001.02×
Arizona1,546,1311.05×
Washington1,542,2481.06×
Tennessee1,531,4611.06×
Indiana1,427,5991.08×
Maryland1,425,4821.15×
Missouri1,199,9771.03×
South Carolina1,194,2841.1×
Massachusetts1,135,7780.8×
Louisiana1,109,4441.19×
Alabama1,087,2781.08×
Colorado1,074,4340.94×
Minnesota1,037,2101×
Oklahoma961,3601.2×
Kentucky946,1251.04×
Wisconsin945,1800.87×
Oregon899,5631.09×
Mississippi711,0071.19×
Connecticut682,6860.94×
Nevada675,6220.97×
Kansas619,3571.09×
Arkansas615,9611.03×
Utah604,2660.93×
Iowa589,6880.99×
New Mexico417,2971.15×
Nebraska353,6240.98×
Idaho336,5290.93×
West Virginia310,0050.92×
Hawaii259,7530.84×
Maine195,5010.76×
New Hampshire194,5770.68×
Washington, District of Columbia189,9820.87×
Alaska182,3201.18×
Delaware162,7190.82×
Rhode Island162,3710.71×
Montana142,0270.71×
North Dakota129,9950.88×
South Dakota126,0000.75×
Vermont84,4140.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Parent audience
BrandAffinityCategory
Planet Fitness4.45×Sports
Metaphysics3.15×Business & Career
Hobby Lobby2.11×Home & Garden
Largemouth bass5.06×Food & Beverages
Food storage5.66×Home & Garden
Scooby-Doo2.57×Movies & TV
Aldi1.79×Shopping
Farmhouse3×Travel & Leisure
Golf Channel2.63×Sports
Hiking trails4.09×Sports
Real property2.31×Home & Garden
Labrador4.14×Pets & Animals
Miniature Schnauzer3.86×Pets & Animals
Diaper bag2.81×Kids & Family
Bass guitar2.16×Music & Radio
Best Buy1.64×Shopping
Fly fishing2.83×Sports
Taco Bell1.67×Food & Beverages
Funko4.39×Kids & Family
The Breakfast Club3.19×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Parent audience
TraitClusterScore
ExtroversionTHRILL1.11
Community OrientationOPEN1.05
Social Media UsageJOY1.05
Price SensitivityPREMIUM1.05
Family OrientationCONSERVATISM1.03
CreativityOPEN1.01

Worldwide distribution

Worldwide audience distribution share by country for Parent
CountryShare
United States22.8%
Japan5.8%
United Kingdom4.8%

See Parent audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Parent have in United States?

Parent has an estimated audience of 72,271,025 people in United States, concentrated in California and Texas.

What is the gender split and age of Parent fans?

69.7% of Parent fans are female, 30.3% are male, with an average age of 39.7 years.

Which brands do Parent fans like most?

Parent fans show strongest brand affinity for Planet Fitness (4.45×), Metaphysics (3.15×), and Hobby Lobby (2.11×) over the country average.

Where do Parent fans live in United States?

Parent fans in United States are most concentrated in California (reach 10,051,121), Texas (reach 7,489,625), and Florida (reach 4,901,100). These three regions account for the largest share of the active audience.

What other brands do Parent fans also like?

Beyond Parent itself, the audience over-indexes on Metaphysics (3.15×), Hobby Lobby (2.11×), Largemouth bass (5.06×), and Food storage (5.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.