Rascasse Audience Intelligence

Parent Audience in United States

A data profile of the people who buy, follow and care about Parent in United States — modelled from more than twelve digital signal sources. Parent has an estimated audience of 72,271,025 people in United States.

#144among Topic in United States#9in Kids & Family

The average Parent fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Planet Fitness, Diaper bag, Child development, with strongest over-indexing on Planet Fitness (2.38× the country average).

Demographically, the Parent audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Parent fan in United States is more female, around 39.7 years old, with strong Community Orientation tendencies and a notable affinity for Planet Fitness.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Parent profile in United States.

Audience size
72.3M
in United States
Gender
69.7%♀
30.3% male
Age
39.7
average years
Country rank
#179
Topic in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Parent fans

69.7% are female, 30.3% are male, average age 39.7.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for Parent audience in United States
MetricValue
Female69.7%
Male30.3%
Average age39.7
Estimated audience size72,271,025
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Parent audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3920%
40-4920%
50+21%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Parent audience comes from United States.

Worldwide audience distribution share by country for Parent
CountryShare
United States22.8%
Japan5.8%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Parent audience in United States is strongest.

Fig. 05

Top regions by affinity

Parent fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~2.5M1.38×
02Alaska~200K1.35×
03California~10M1.24×
04Indiana~1.5M1.21×
05Texas~7M1.15×
06Kentucky~1M1.15×
07Mississippi~700K1.15×
08Georgia~2.5M1.13×
09New Mexico~400K1.12×
10Virginia~2M1.11×
11North Dakota~200K1.11×
12South Carolina~1M1.10×
13Louisiana~1M1.10×
14Kansas~600K1.08×
15North Carolina~2.5M1.07×
16Washington~1.5M1.06×
17Oklahoma~800K1.06×
18Alabama~1M1.05×
19Arkansas~600K1.05×
20Oregon~900K1.04×
21Nebraska~400K1.04×
22Arizona~1.5M1.03×
23Missouri~1M1.03×
24Maryland~1.5M1.02×
25New York~4M1.01×
26Illinois~2.5M1.00×
27Iowa~600K1.00×
28Ohio~2M0.99×
29Idaho~400K0.99×
30Pennsylvania~2.5M0.98×
31Connecticut~700K0.98×
32Michigan~2M0.97×
33Tennessee~1.5M0.97×
34South Dakota~200K0.97×
35Minnesota~1M0.96×
36Hawaii~300K0.95×
37Wisconsin~1M0.93×
38Nevada~600K0.92×
39Utah~600K0.92×
40West Virginia~300K0.89×
41Delaware~200K0.88×
42Montana~200K0.86×
43Massachusetts~1M0.85×
44New Hampshire~200K0.84×
45Vermont~100K0.82×
46Florida~4M0.81×
47Maine~200K0.81×
48Colorado~900K0.80×
49Rhode Island~200K0.79×
50Washington, District of Columbia~200K0.76×
Fig. 06

Affinity by region

Affinity by region — Parent, United States
0.76×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Parent audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Parent audience
#·InterestCategoryAffinity×
01Universal StudiosMovies & TV3.94×
02Diaper bagKids & Family3.90×
03Princess PollyFashion & Accessoires3.24×
04PonytailFashion & Accessoires2.95×
05Child developmentBusiness & Career2.94×
06Planet FitnessSports2.38×
07Baby foodKids & Family2.18×
08Real propertyHome & Garden2.07×
09MetaphysicsBusiness & Career1.94×
10FarmhouseTravel & Leisure1.88×
11Made in USABusiness & Career1.83×
12AdoptionKids & Family1.79×
13GeneticsKids & Family1.74×
14DentistryBusiness & Career1.74×
15Talk radioMusic & Radio1.66×
16ReggaetonMusic & Radio1.62×
17Britney SpearsMusic & Radio1.58×
18DonationBusiness & Career1.57×
19MilkFood & Beverages1.52×
20Stress (biology)Health1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Parent audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Parent audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.28×
SpiritualityBALANCE1.20×
IndulgenceJOY1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Parent audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Quality AwarenessPREMIUM0.91×
Risk AppetiteTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Parent have in United States?

Parent has an estimated audience of 72,271,025 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Parent fans?

69.7% of Parent fans are female, 30.3% are male, with an average age of 39.7 years.

03

Which brands do Parent fans like most?

Parent fans show strongest brand affinity for Planet Fitness (2.38×), Diaper bag (3.9×), and Child development (2.94×) over the country average.

04

Where do Parent fans live in United States?

Parent fans in United States are most concentrated in California (reach ~10M), Texas (reach ~7M), and New York (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Parent fans also like?

Beyond Parent itself, the audience over-indexes on Diaper bag (3.9×), Child development (2.94×), Real property (2.07×), and Genetics (1.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Parent audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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