Parent Audience in Germany
Parent has an estimated audience of 10,436,958 people in Germany. 71.5% are female, 28.5% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Saving, Ipekyol, Cachorro, Esra Erol.
The average Parent fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Saving, Ipekyol, with strongest over-indexing on Home Office (1.78× the country average). Demographically, the Parent audience skews more female with an average age of 38.0, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Parent fans
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 38.0 |
| Estimated audience size | 10,436,958 |
Audience persona
The typical Parent fan in Germany is more female, around 38.0 years old, with strong DIY Mentality tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,222,839 | 0.97× |
| Bayern | 1,745,669 | 1.04× |
| Baden-Württemberg | 1,448,860 | 1.02× |
| Hessen | 1,316,398 | 1.66× |
| Niedersachsen | 885,077 | 0.87× |
| Berlin | 672,804 | 1.44× |
| Sachsen | 526,620 | 1.03× |
| Rheinland-Pfalz | 482,148 | 0.92× |
| Schleswig-Holstein | 308,984 | 0.82× |
| Brandenburg | 289,074 | 0.89× |
| Thüringen | 248,567 | 0.93× |
| Hamburg | 231,827 | 0.98× |
| Sachsen-Anhalt | 223,786 | 0.83× |
| Mecklenburg-Vorpommern | 148,778 | 0.75× |
| Saarland | 103,222 | 0.81× |
| Bremen | 92,225 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.78× | Business & Career |
| Saving | 1.69× | Business & Career |
| Ipekyol | 2.97× | Shopping |
| Cachorro | 2.35× | Pets & Animals |
| Esra Erol | 3.26× | Movies & TV |
| Bank account | 1.7× | Business & Career |
| Ireen Sheer | 1.58× | Music & Radio |
| Golem | 1.67× | Technology & Electronics |
| Homesteading | 2.8× | Home & Garden |
| Kazuo Ishiguro | 5.16× | Literature |
| Hakone, Kanagawa | 2.65× | Travel & Leisure |
| Information sensitivity | 2.12× | Technology & Electronics |
| Fatteh | 4.15× | Food & Beverages |
| Gloria | 1.75× | Music & Radio |
| Huck (magazine) | 3.59× | Internet & Social Media |
| Timo Hildebrand | 3.44× | Sports |
| Tifo | 2.66× | Sports |
| Cloppenburg | 1.62× | Travel & Leisure |
| Viator | 2.27× | Travel & Leisure |
| Celtic mythology | 1.88× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.3 |
| Design Affinity | PREMIUM | 1.24 |
| Creativity | OPEN | 1.22 |
| Sports Activity | POWER | 1.2 |
| Pet Ownership | JOY | 1.19 |
| Indulgence | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 5.8% |
| United Kingdom | 4.8% |
See Parent audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Parent have in Germany?
Parent has an estimated audience of 10,436,958 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Parent fans?
71.5% of Parent fans are female, 28.5% are male, with an average age of 38.0 years.
Which brands do Parent fans like most?
Parent fans show strongest brand affinity for Home Office (1.78×), Saving (1.69×), and Ipekyol (2.97×) over the country average.
Where do Parent fans live in Germany?
Parent fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,222,839), Bayern (reach 1,745,669), and Baden-Württemberg (reach 1,448,860). These three regions account for the largest share of the active audience.
What other brands do Parent fans also like?
Beyond Parent itself, the audience over-indexes on Saving (1.69×), Ipekyol (2.97×), Cachorro (2.35×), and Esra Erol (3.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.