Rascasse Audience Intelligence

Parent Audience in Germany

Name: Parent — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Parent in Germany — modelled from more than twelve digital signal sources. Parent has an estimated audience of 10,436,958 people in Germany.

#173among Topic in Germany #6in Kids & Family

The average Parent fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Homeschooling, Kitchen, Baby food, with strongest over-indexing on Homeschooling (6.69× the country average).

Demographically, the Parent audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Indulgence, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Parent fan in Germany is more female, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for Homeschooling.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Parent profile in Germany.

Audience size

10.4M

in Germany

Gender

71.5%♀

28.5% male

Age

38.0

average years

Country rank

#297

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Parent fans

71.5% are female, 28.5% are male, average age 38.0.

Fig. 02

Gender split

71.5%

Female

28.5%

Male

Demographic split for Parent audience in Germany
Metric	Value
Female	71.5%
Male	28.5%
Average age	38.0
Estimated audience size	10,436,958

Fig. 03

Age distribution

Age distribution of the Parent audience in Germany
Age bracket	Share	%
16-19		17%
20-29		24%
30-39		25%
40-49		20%
50+		14%

Fig. 04

Worldwide distribution

3.3%

of the worldwide Parent audience comes from Germany.

Worldwide audience distribution share by country for Parent
Country	Share
United States	22.8%
Japan	5.8%
United Kingdom	4.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Parent audience in Germany is strongest.

Fig. 05

Top regions by affinity

Parent fans by region: top regions in Germany
#	Region	Reach	×
01	Hessen	~1M	1.50×
02	Berlin	~600K	1.25×
03	Bremen	~100K	1.10×
04	Sachsen	~500K	1.03×
05	Bayern	~1.5M	1.01×
06	Thüringen	~300K	1.01×
07	Baden-Württemberg	~1.5M	0.98×
08	Brandenburg	~300K	0.97×
09	Sachsen-Anhalt	~300K	0.96×
10	Hamburg	~200K	0.96×
11	Nordrhein-Westfalen	~2M	0.95×
12	Rheinland-Pfalz	~500K	0.94×
13	Saarland	~100K	0.94×
14	Niedersachsen	~900K	0.89×
15	Schleswig-Holstein	~300K	0.88×
16	Mecklenburg-Vorpommern	~200K	0.86×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Parent audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Parent audience
#	Interest	Category	×
01	Homeschooling	Politics & Society	6.69×
02	Parental leave	Kids & Family	3.50×
03	Baby food	Kids & Family	3.36×
04	Child care	Kids & Family	3.13×
05	Volunteering	Politics & Society	3.05×
06	Kitchen	Home & Garden	2.85×
07	Chihuahua (dog)	Pets & Animals	2.80×
08	Child development	Business & Career	2.79×
09	Ernsting's family	Shopping	2.73×
10	Ornamental plant	Home & Garden	2.51×
11	Children's clothing	Fashion & Accessoires	2.50×
12	C&A	Shopping	2.26×
13	Deichmann	Shopping	2.11×
14	Airbnb	Travel & Leisure	1.85×
15	Rossmann	Shopping	1.83×
16	Tagesschau	Movies & TV	1.79×
17	IKEA	Home & Garden	1.75×
18	Do it yourself (DIY)	Home & Garden	1.72×
19	H&M	Shopping	1.61×
20	Netto Marken-Discount	Shopping	1.57×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Parent audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Parent audience · What stands out
Trait	Cluster	Score
Indulgence	JOY	1.44×
Creativity	OPEN	1.43×
DIY Mentality	THRILL	1.39×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Parent audience · Rather not
Trait	Cluster	Score
Career Orientation	POWER	0.95×
Sports Activity	POWER	0.98×
Urban Lifestyle	OPEN	1.00×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Parent have in Germany?

Parent has an estimated audience of 10,436,958 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Parent fans?

71.5% of Parent fans are female, 28.5% are male, with an average age of 38.0 years.

Which brands do Parent fans like most?

Parent fans show strongest brand affinity for Homeschooling (6.69×), Kitchen (2.85×), and Baby food (3.36×) over the country average.

Where do Parent fans live in Germany?

Parent fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

What other brands do Parent fans also like?

Beyond Parent itself, the audience over-indexes on Kitchen (2.85×), Baby food (3.36×), Tagesschau (1.79×), and Volunteering (3.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Parent audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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