A data profile of the people who buy, follow and care about Parent in Canada — modelled from more than twelve digital signal sources. Parent has an estimated audience of 7,274,482 people in Canada.
The average Parent fan in Canada is 39.6 years old, more female, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, British Columbia.
Top brand affinities include Real property, TMZ, Bad Bunny, with strongest over-indexing on Real property (1.79× the country average).
Demographically, the Parent audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Tradition, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Parent fan in Canada is more female, around 39.6 years old, with strong Tradition tendencies and a notable affinity for Real property.
The key figures that characterise the Parent profile in Canada.
69.9% are female, 30.1% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 39.6 |
| Estimated audience size | 7,274,482 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Parent audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 5.8% |
| United Kingdom | 4.8% |
Where the Parent audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~5M | 2.93× | |
| 02 | Ontario | ~3.5M | 1.12× | |
| 03 | Manitoba | ~300K | 0.94× | |
| 04 | British Columbia | ~1M | 0.91× | |
| 05 | New Brunswick | ~100K | 0.88× | |
| 06 | Alberta | ~800K | 0.86× | |
| 07 | Prince Edward Island | ~30K | 0.85× | |
| 08 | Saskatchewan | ~200K | 0.84× | |
| 09 | Nova Scotia | ~200K | 0.78× | |
| 10 | Newfoundland and Labrador | ~80K | 0.76× |
The strongest cross-interests of the Parent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Princess Polly | Fashion & Accessoires | 2.67× | ||
| 02 | FentyBeauty | Beauty & Wellness | 2.39× | ||
| 03 | Bored Panda | Internet & Social Media | 2.35× | ||
| 04 | Bad Bunny | Music & Radio | 2.25× | ||
| 05 | Diaper | Kids & Family | 1.83× | ||
| 06 | Mineral water | Food & Beverages | 1.82× | ||
| 07 | Blanket | Home & Garden | 1.80× | ||
| 08 | Real property | Home & Garden | 1.79× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 1.78× | ||
| 10 | Child care | Kids & Family | 1.74× | ||
| 11 | TMZ | Internet & Social Media | 1.69× | ||
| 12 | Children's clothing | Fashion & Accessoires | 1.68× | ||
| 13 | Carter's | Fashion & Accessoires | 1.64× | ||
| 14 | Zoo | Kids & Family | 1.60× | ||
| 15 | Microwave oven | Home & Garden | 1.60× | ||
| 16 | Tampa Bay Lightning | Sports | 1.60× | ||
| 17 | Bohemianism | Fashion & Accessoires | 1.60× | ||
| 18 | Meghan Markle | Fashion & Accessoires | 1.59× | ||
| 19 | Britney Spears | Music & Radio | 1.56× | ||
| 20 | Bath and Bodyworks | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.40× | |
| Family Orientation | CONSERVATISM | 1.38× | |
| Convenience Orientation | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.69× | |
| Pet Ownership | JOY | 0.86× | |
| Risk Appetite | THRILL | 0.89× |
Parent has an estimated audience of 7,274,482 people in Canada, concentrated in Quebec and Ontario.
69.9% of Parent fans are female, 30.1% are male, with an average age of 39.6 years.
Parent fans show strongest brand affinity for Real property (1.79×), TMZ (1.69×), and Bad Bunny (2.25×) over the country average.
Parent fans in Canada are most concentrated in Quebec (reach ~5M), Ontario (reach ~3.5M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Parent itself, the audience over-indexes on TMZ (1.69×), Bad Bunny (2.25×), Children's clothing (1.68×), and Bored Panda (2.35×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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