Parent Audience in Canada
Parent has an estimated audience of 7,274,482 people in Canada. 69.9% are female, 30.1% are male, average age 39.6. Top regions: Quebec, Ontario, British Columbia. Top brand affinities: Real property, TMZ, Bad Bunny, Children's clothing, Bored Panda.
The average Parent fan in Canada is 39.6 years old, more female, and lives primarily in Quebec. The audience is concentrated in Quebec, Ontario, British Columbia. Top brand affinities include Real property, TMZ, Bad Bunny, with strongest over-indexing on Real property (1.79× the country average). Demographically, the Parent audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Tradition, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Parent fans
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 39.6 |
| Estimated audience size | 7,274,482 |
Audience persona
The typical Parent fan in Canada is more female, around 39.6 years old, with strong Tradition tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Quebec | 5,109,724 | 2.93× |
| Ontario | 3,423,366 | 1.12× |
| British Columbia | 992,761 | 0.91× |
| Alberta | 772,938 | 0.86× |
| Manitoba | 255,760 | 0.94× |
| Saskatchewan | 194,002 | 0.84× |
| Nova Scotia | 168,117 | 0.78× |
| New Brunswick | 147,727 | 0.88× |
| Newfoundland and Labrador | 84,646 | 0.76× |
| Prince Edward Island | 30,479 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.79× | Home & Garden |
| TMZ | 1.69× | Internet & Social Media |
| Bad Bunny | 2.25× | Music & Radio |
| Children's clothing | 1.68× | Fashion & Accessoires |
| Bored Panda | 2.35× | Internet & Social Media |
| Zoo | 1.6× | Kids & Family |
| Child care | 1.74× | Kids & Family |
| Microwave oven | 1.6× | Home & Garden |
| Bath and Bodyworks | 1.53× | Shopping |
| Blanket | 1.8× | Home & Garden |
| Princess Polly | 2.67× | Fashion & Accessoires |
| Non-alcoholic beverage | 1.78× | Food & Beverages |
| Britney Spears | 1.56× | Music & Radio |
| Meghan Markle | 1.59× | Fashion & Accessoires |
| Tampa Bay Lightning | 1.6× | Sports |
| Mineral water | 1.82× | Food & Beverages |
| Bohemianism | 1.6× | Fashion & Accessoires |
| FentyBeauty | 2.39× | Beauty & Wellness |
| Diaper | 1.83× | Kids & Family |
| Jessica Alba | 1.52× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.4 |
| Family Orientation | CONSERVATISM | 1.38 |
| Convenience Orientation | PREMIUM | 1.31 |
| Community Orientation | OPEN | 1.2 |
| Individualism | JOY | 1.2 |
| Indulgence | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 5.8% |
| United Kingdom | 4.8% |
See Parent audiences in other countries
More Kids & Family audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Parent have in Canada?
Parent has an estimated audience of 7,274,482 people in Canada, concentrated in Quebec and Ontario.
What is the gender split and age of Parent fans?
69.9% of Parent fans are female, 30.1% are male, with an average age of 39.6 years.
Which brands do Parent fans like most?
Parent fans show strongest brand affinity for Real property (1.79×), TMZ (1.69×), and Bad Bunny (2.25×) over the country average.
Where do Parent fans live in Canada?
Parent fans in Canada are most concentrated in Quebec (reach 5,109,724), Ontario (reach 3,423,366), and British Columbia (reach 992,761). These three regions account for the largest share of the active audience.
What other brands do Parent fans also like?
Beyond Parent itself, the audience over-indexes on TMZ (1.69×), Bad Bunny (2.25×), Children's clothing (1.68×), and Bored Panda (2.35×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.