Parent Audience in Mexico
Parent has an estimated audience of 6,641,688 people in Mexico. 64.3% are female, 35.7% are male, average age 33.0. Top brand affinities: Catholic Church, Banana, Sarcasm, MSN, Travel agency.
Top brand affinities include Catholic Church, Banana, Sarcasm, with strongest over-indexing on Catholic Church (3.2× the country average). Demographically, the Parent audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Kids & Family · Type: Topic
Demographics of Parent fans
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 33.0 |
| Estimated audience size | 6,641,688 |
Audience persona
The typical Parent fan in Mexico is more female, around 33.0 years old, with strong Spirituality tendencies and a notable affinity for Catholic Church.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 3.2× | Politics & Society |
| Banana | 3.16× | Food & Beverages |
| Sarcasm | 3.31× | Politics & Society |
| MSN | 2.9× | News |
| Travel agency | 3.18× | Travel & Leisure |
| Breastfeeding | 4.63× | Kids & Family |
| El País | 3.39× | News |
| Dentistry | 3.11× | Business & Career |
| Game consoles | 2.08× | Technology & Electronics |
| Sexology | 3.71× | Kids & Family |
| Freeware | 2.82× | Technology & Electronics |
| Multi-level marketing | 4.4× | Business & Career |
| Pedro Pascal | 2.36× | Movies & TV |
| Papaya | 3.49× | Food & Beverages |
| High school | 3.32× | Business & Career |
| Avocado | 3.34× | Food & Beverages |
| Wattpad | 2.49× | Internet & Social Media |
| Broadcasting of sports events | 2.92× | Movies & TV |
| Herbalife | 4.38× | Health |
| Boy band | 3.64× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.42 |
| Travelling | THRILL | 1.3 |
| Urban Lifestyle | OPEN | 1.12 |
| Creativity | OPEN | 0.99 |
| Extroversion | THRILL | 0.99 |
| Risk Appetite | THRILL | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 5.8% |
| United Kingdom | 4.8% |
See Parent audiences in other countries
More Kids & Family audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.