A data profile of the people who buy, follow and care about Parent in Mexico — modelled from more than twelve digital signal sources. Parent has an estimated audience of 6,641,688 people in Mexico.
Parent has an estimated audience of 6,641,688 people in Mexico. 64.3% are female, 35.7% are male, average age 33.0. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (427.08× the country average).
Demographically, the Parent audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Parent fan in Mexico is more female, around 33.0 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Parent profile in Mexico.
64.3% are female, 35.7% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 33.0 |
| Estimated audience size | 6,641,688 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 8% |
of the worldwide Parent audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 5.8% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Parent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 487.85× | ||
| 02 | Costa Rica | Travel & Leisure | 427.08× | ||
| 03 | Shopping and fashion | Shopping | 203.77× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 154.28× | ||
| 05 | Game consoles | Technology & Electronics | 137.32× | ||
| 06 | Valentine's Day | Kids & Family | 125.69× | ||
| 07 | Catholic Church | Politics & Society | 118.49× | ||
| 08 | Sarcasm | Politics & Society | 80.84× | ||
| 09 | Travel agency | Travel & Leisure | 75.30× | ||
| 10 | El País | News | 64.23× | ||
| 11 | Mobile game | Games | 59.34× | ||
| 12 | Banana | Food & Beverages | 58.69× | ||
| 13 | Broadcasting of sports events | Movies & TV | 58.69× | ||
| 14 | Dentistry | Business & Career | 55.37× | ||
| 15 | Breastfeeding | Kids & Family | 52.05× | ||
| 16 | Multi-level marketing | Business & Career | 49.83× | ||
| 17 | Orange (fruit) | Food & Beverages | 44.30× | ||
| 18 | Sexology | Kids & Family | 43.19× | ||
| 19 | Papaya | Food & Beverages | 37.65× | ||
| 20 | Freeware | Technology & Electronics | 31.01× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 24.64× | |
| Travelling | THRILL | 19.64× | |
| Urban Lifestyle | OPEN | 4.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Luxury Orientation | PREMIUM | 0.87× | |
| Pet Ownership | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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