Parent Audience in Mexico

Parent has an estimated audience of 6,641,688 people in Mexico. 64.3% are female, 35.7% are male, average age 33.0. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Sarcasm.

Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (427.08× the country average). Demographically, the Parent audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Spirituality, Travelling.

Category: Kids & Family · Type: Topic

Demographics of Parent fans

Demographic split for Parent audience in Mexico
MetricValue
Female64.3%
Male35.7%
Average age33.0
Estimated audience size6,641,688

Audience persona

The typical Parent fan in Mexico is more female, around 33.0 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.

Top brand affinities of Parent fans

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Parent audience
BrandAffinityCategory
Costa Rica427.08×Travel & Leisure
Shopping and fashion203.77×Shopping
Game consoles137.32×Technology & Electronics
Catholic Church118.49×Politics & Society
Sarcasm80.84×Politics & Society
Travel agency75.3×Travel & Leisure
Mobile game59.34×Games
Exfoliation (cosmetology)154.28×Beauty & Wellness
Valentine's Day125.69×Kids & Family
Banana58.69×Food & Beverages
El País64.23×News
Dentistry55.37×Business & Career
Broadcasting of sports events58.69×Movies & TV
Breastfeeding52.05×Kids & Family
Sexology43.19×Kids & Family
Multi-level marketing49.83×Business & Career
Freeware31.01×Technology & Electronics
Daily Horoscope487.85×Internet & Social Media
Papaya37.65×Food & Beverages
Orange (fruit)44.3×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Parent audience
TraitClusterScore
SpiritualityBALANCE24.64
TravellingTHRILL19.64
Urban LifestyleOPEN4.49
Risk AppetiteTHRILL2.06
MindfulnessBALANCE1.65
Convenience OrientationPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Parent
CountryShare
United States22.8%
Japan5.8%
United Kingdom4.8%

See Parent audiences in other countries

More Kids & Family audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.