Parent Audience in France
Parent has an estimated audience of 8,844,283 people in France. 73.3% are female, 26.7% are male, average age 40.8. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Grand Est. Top brand affinities: Vueling, Child development, Real property, Mothercare, Kindergarten.
The average Parent fan in France is 40.8 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est. Top brand affinities include Vueling, Child development, Real property, with strongest over-indexing on Vueling (28× the country average). Demographically, the Parent audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Mindfulness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Parent fans
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 40.8 |
| Estimated audience size | 8,844,283 |
Audience persona
The typical Parent fan in France is more female, around 40.8 years old, with strong Mindfulness tendencies and a notable affinity for Vueling.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,866,318 | 1.18× |
| Auvergne-Rhône-Alpes | 1,247,132 | 1.2× |
| Grand Est | 813,531 | 1.14× |
| Hauts-de-France | 807,307 | 1.04× |
| Occitanie | 767,715 | 1× |
| Nouvelle-Aquitaine | 752,928 | 0.97× |
| Provence-Alpes-Côte d'Azur | 567,864 | 0.87× |
| Pays de la Loire | 539,416 | 1.1× |
| Normandy | 447,177 | 1.04× |
| Brittany | 405,022 | 0.94× |
| Centre-Val de Loire | 339,040 | 1.02× |
| Bourgogne-Franche-Comté | 323,929 | 0.91× |
| Corsica | 26,892 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vueling | 28× | Travel & Leisure |
| Child development | 14.01× | Business & Career |
| Real property | 2.42× | Home & Garden |
| Mothercare | 8.39× | Kids & Family |
| Kindergarten | 3.29× | Kids & Family |
| Zoom lens | 5.39× | Technology & Electronics |
| Dentistry | 5.15× | Business & Career |
| Lidl | 1.61× | Shopping |
| vertbaudet | 2.55× | Fashion & Accessoires |
| Toys | 1.85× | Games |
| Renovation | 1.66× | Home & Garden |
| Broadway theatre | 5.76× | Travel & Leisure |
| Bassinet | 6.3× | Kids & Family |
| Educational toy | 4.66× | Kids & Family |
| American Vintage | 3.96× | Fashion & Accessoires |
| Parental leave | 4.01× | Kids & Family |
| Burnout (psychology) | 5.64× | Health |
| Children's clothing | 1.76× | Fashion & Accessoires |
| Zara Kids | 4.8× | Fashion & Accessoires |
| Christmas Gift | 4.36× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.56 |
| DIY Mentality | THRILL | 1.31 |
| Family Orientation | CONSERVATISM | 1.24 |
| Creativity | OPEN | 1.09 |
| Price Sensitivity | PREMIUM | 1.05 |
| Pet Ownership | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 5.8% |
| United Kingdom | 4.8% |
See Parent audiences in other countries
More Kids & Family audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Parent have in France?
Parent has an estimated audience of 8,844,283 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Parent fans?
73.3% of Parent fans are female, 26.7% are male, with an average age of 40.8 years.
Which brands do Parent fans like most?
Parent fans show strongest brand affinity for Vueling (28×), Child development (14.01×), and Real property (2.42×) over the country average.
Where do Parent fans live in France?
Parent fans in France are most concentrated in Île-de-France (reach 1,866,318), Auvergne-Rhône-Alpes (reach 1,247,132), and Grand Est (reach 813,531). These three regions account for the largest share of the active audience.
What other brands do Parent fans also like?
Beyond Parent itself, the audience over-indexes on Child development (14.01×), Real property (2.42×), Mothercare (8.39×), and Kindergarten (3.29×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.