A data profile of the people who buy, follow and care about Parent in France — modelled from more than twelve digital signal sources. Parent has an estimated audience of 8,844,283 people in France.
The average Parent fan in France is 40.8 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (348.34× the country average).
Demographically, the Parent audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Mindfulness, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Parent fan in France is more female, around 40.8 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Parent profile in France.
73.3% are female, 26.7% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 40.8 |
| Estimated audience size | 8,844,283 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 23% |
of the worldwide Parent audience comes from France.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 5.8% |
| United Kingdom | 4.8% |
Where the Parent audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Auvergne-Rhône-Alpes | ~1M | 1.19× | |
| 02 | Île-de-France | ~2M | 1.18× | |
| 03 | Grand Est | ~800K | 1.13× | |
| 04 | Pays de la Loire | ~500K | 1.09× | |
| 05 | Hauts-de-France | ~800K | 1.03× | |
| 06 | Normandy | ~400K | 1.03× | |
| 07 | Centre-Val de Loire | ~300K | 1.02× | |
| 08 | Occitanie | ~800K | 1.00× | |
| 09 | Nouvelle-Aquitaine | ~800K | 0.97× | |
| 10 | Brittany | ~400K | 0.94× | |
| 11 | Bourgogne-Franche-Comté | ~300K | 0.92× | |
| 12 | Provence-Alpes-Côte d'Azur | ~600K | 0.88× | |
| 13 | Corsica | ~40K | 0.86× |
The strongest cross-interests of the Parent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 348.34× | ||
| 02 | Selfridges | Shopping | 295.97× | ||
| 03 | Christmas Gift | Kids & Family | 56.70× | ||
| 04 | Christmas tree | Kids & Family | 29.30× | ||
| 05 | Breast Cancer awareness | Health | 24.20× | ||
| 06 | Kitchen garden | Home & Garden | 21.87× | ||
| 07 | Girl power | Politics & Society | 16.86× | ||
| 08 | Hormone | Health | 16.46× | ||
| 09 | Zoom lens | Technology & Electronics | 15.53× | ||
| 10 | Dentistry | Business & Career | 14.28× | ||
| 11 | Broadcasting of sports events | Movies & TV | 12.78× | ||
| 12 | Child development | Business & Career | 10.14× | ||
| 13 | Burnout (psychology) | Health | 9.76× | ||
| 14 | Sustainable products | Politics & Society | 9.63× | ||
| 15 | Mothercare | Kids & Family | 8.08× | ||
| 16 | Educational toy | Kids & Family | 6.92× | ||
| 17 | Improvisation | Music & Radio | 5.84× | ||
| 18 | Permanent residency | Business & Career | 4.42× | ||
| 19 | Kindergarten | Kids & Family | 3.84× | ||
| 20 | Kitchen | Home & Garden | 2.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 4.26× | |
| Family Orientation | CONSERVATISM | 1.53× | |
| DIY Mentality | THRILL | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Indulgence | JOY | 0.88× | |
| Travelling | THRILL | 0.94× |
Parent has an estimated audience of 8,844,283 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
73.3% of Parent fans are female, 26.7% are male, with an average age of 40.8 years.
Parent fans show strongest brand affinity for Love & Sex (348.34×), Christmas Gift (56.7×), and Kitchen garden (21.87×) over the country average.
Parent fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~1M), and Grand Est (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Parent itself, the audience over-indexes on Christmas Gift (56.7×), Kitchen garden (21.87×), Christmas tree (29.3×), and Breast Cancer awareness (24.2×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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