Rascasse Audience Intelligence

Parent Audience in France

A data profile of the people who buy, follow and care about Parent in France — modelled from more than twelve digital signal sources. Parent has an estimated audience of 8,844,283 people in France.

The average Parent fan in France is 40.8 years old, more female, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.

Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (348.34× the country average).

Demographically, the Parent audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Mindfulness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Parent fan in France is more female, around 40.8 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Parent profile in France.

Audience size
8.8M
in France
Gender
73.3%
26.7% male
Age
40.8
average years
Country rank
#307
Topic in France
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Parent fans

73.3% are female, 26.7% are male, average age 40.8.

Fig. 02

Gender split

73.3%
Female
26.7%
Male
Demographic split for Parent audience in France
MetricValue
Female73.3%
Male26.7%
Average age40.8
Estimated audience size8,844,283
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Parent audience in France
Age bracketShare%
16-1913%
20-2922%
30-3922%
40-4919%
50+23%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Parent audience comes from France.

Worldwide audience distribution share by country for Parent
CountryShare
United States22.8%
Japan5.8%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Parent audience in France is strongest.

Fig. 05

Top regions by affinity

Parent fans by region: top regions in France
#RegionReachAffinity×
01Auvergne-Rhône-Alpes~1M1.19×
02Île-de-France~2M1.18×
03Grand Est~800K1.13×
04Pays de la Loire~500K1.09×
05Hauts-de-France~800K1.03×
06Normandy~400K1.03×
07Centre-Val de Loire~300K1.02×
08Occitanie~800K1.00×
09Nouvelle-Aquitaine~800K0.97×
10Brittany~400K0.94×
11Bourgogne-Franche-Comté~300K0.92×
12Provence-Alpes-Côte d'Azur~600K0.88×
13Corsica~40K0.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Parent audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Parent audience
#·InterestCategoryAffinity×
01Love & SexKids & Family348.34×
02SelfridgesShopping295.97×
03Christmas GiftKids & Family56.70×
04Christmas treeKids & Family29.30×
05Breast Cancer awarenessHealth24.20×
06Kitchen gardenHome & Garden21.87×
07Girl powerPolitics & Society16.86×
08HormoneHealth16.46×
09Zoom lensTechnology & Electronics15.53×
10DentistryBusiness & Career14.28×
11Broadcasting of sports eventsMovies & TV12.78×
12Child developmentBusiness & Career10.14×
13Burnout (psychology)Health9.76×
14Sustainable productsPolitics & Society9.63×
15MothercareKids & Family8.08×
16Educational toyKids & Family6.92×
17ImprovisationMusic & Radio5.84×
18Permanent residencyBusiness & Career4.42×
19KindergartenKids & Family3.84×
20KitchenHome & Garden2.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Parent audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Parent audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE4.26×
Family OrientationCONSERVATISM1.53×
DIY MentalityTHRILL1.45×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Parent audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.80×
IndulgenceJOY0.88×
TravellingTHRILL0.94×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Parent have in France?

Parent has an estimated audience of 8,844,283 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of Parent fans?

73.3% of Parent fans are female, 26.7% are male, with an average age of 40.8 years.

03

Which brands do Parent fans like most?

Parent fans show strongest brand affinity for Love & Sex (348.34×), Christmas Gift (56.7×), and Kitchen garden (21.87×) over the country average.

04

Where do Parent fans live in France?

Parent fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~1M), and Grand Est (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Parent fans also like?

Beyond Parent itself, the audience over-indexes on Christmas Gift (56.7×), Kitchen garden (21.87×), Christmas tree (29.3×), and Breast Cancer awareness (24.2×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for Parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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