Parent Audience in Brazil
Parent has an estimated audience of 15,061,474 people in Brazil. 76.4% are female, 23.6% are male, average age 39.6. Top brand affinities: Electrolux, Sport Club do Recife, Telegram, Havaianas, Children's clothing.
Top brand affinities include Electrolux, Sport Club do Recife, Telegram, with strongest over-indexing on Electrolux (2.37× the country average). Demographically, the Parent audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Creativity, Tradition.
Category: Kids & Family · Type: Topic
Demographics of Parent fans
| Metric | Value |
|---|---|
| Female | 76.4% |
| Male | 23.6% |
| Average age | 39.6 |
| Estimated audience size | 15,061,474 |
Audience persona
The typical Parent fan in Brazil is more female, around 39.6 years old, with strong Creativity tendencies and a notable affinity for Electrolux.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electrolux | 2.37× | Home & Garden |
| Sport Club do Recife | 1.89× | Sports |
| Telegram | 2.09× | Internet & Social Media |
| Havaianas | 2.2× | Fashion & Accessoires |
| Children's clothing | 1.83× | Fashion & Accessoires |
| TripAdvisor | 2.11× | Travel & Leisure |
| Child care | 2.04× | Kids & Family |
| Steam | 2.15× | Games |
| Real property | 1.51× | Home & Garden |
| PCI Concursos | 1.59× | Shopping |
| BTS | 1.97× | Music & Radio |
| Manicure | 1.96× | Beauty & Wellness |
| Michael Jackson | 2.26× | Music & Radio |
| Xiaomi | 2.09× | Technology & Electronics |
| Lojas Americanas | 1.57× | Shopping |
| Galinha Pintadinha | 1.59× | Movies & TV |
| JusBrasil | 1.65× | Internet & Social Media |
| Pampers | 2.81× | Kids & Family |
| Pedicure | 1.89× | Beauty & Wellness |
| Spanish language | 1.76× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.41 |
| Tradition | CONSERVATISM | 1.16 |
| Design Affinity | PREMIUM | 1.15 |
| Spirituality | BALANCE | 1.02 |
| Indulgence | JOY | 1.01 |
| Family Orientation | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 5.8% |
| United Kingdom | 4.8% |
See Parent audiences in other countries
More Kids & Family audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.