Beauty salons Audience in Brazil
Beauty salons has an estimated audience of 18,998,548 people in Brazil. 79.5% are female, 20.5% are male, average age 40.5. Top regions: São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities: Andressa Urach, Wholesale, Shopee, Eyebrow, Discounting.
The average Beauty salons fan in Brazil is 40.5 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities include Andressa Urach, Wholesale, Shopee, with strongest over-indexing on Andressa Urach (2.45× the country average). Demographically, the Beauty salons audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Mindfulness, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Touchpoint · Subtype: Treatment
Demographics of Beauty salons fans
| Metric | Value |
|---|---|
| Female | 79.5% |
| Male | 20.5% |
| Average age | 40.5 |
| Estimated audience size | 18,998,548 |
Audience persona
The typical Beauty salons fan in Brazil is more female, around 40.5 years old, with strong Mindfulness tendencies and a notable affinity for Andressa Urach.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 5,191,664 | 1.05× |
| Rio de Janeiro | 2,145,639 | 1.2× |
| Minas Gerais | 1,238,071 | 0.63× |
| Ceará | 1,070,954 | 1.29× |
| Bahia | 1,001,363 | 0.8× |
| Santa Catarina | 912,172 | 1.05× |
| Rio Grande do Sul | 890,709 | 0.79× |
| Paraná | 879,768 | 0.76× |
| Goiás | 590,125 | 0.81× |
| Espírito Santo | 580,027 | 1.47× |
| Pernambuco | 556,811 | 0.64× |
| Mato Grosso do Sul | 542,101 | 1.96× |
| Pará | 517,175 | 0.83× |
| Maranhão | 450,803 | 0.95× |
| Piauí | 440,879 | 1.67× |
| Amazonas | 297,833 | 0.9× |
| Federal District | 282,939 | 0.89× |
| Sergipe | 277,910 | 1.4× |
| Paraíba | 257,707 | 0.67× |
| Rio Grande do Norte | 248,893 | 0.79× |
| Mato Grosso | 233,032 | 0.65× |
| Alagoas | 174,454 | 0.63× |
| Rondônia | 97,040 | 0.61× |
| Tocantins | 85,202 | 0.68× |
| Acre | 80,774 | 1.22× |
| Amapá | 80,607 | 1.2× |
| Roraima | 77,645 | 1.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Andressa Urach | 2.45× | Fashion & Accessoires |
| Wholesale | 2.12× | Fashion & Accessoires |
| Shopee | 2.35× | Shopping |
| Eyebrow | 2.55× | Beauty & Wellness |
| Discounting | 2.02× | Shopping |
| Children's clothing | 2.37× | Fashion & Accessoires |
| O Boticário | 1.91× | Shopping |
| Parent | 1.97× | Kids & Family |
| Nail polish | 2.61× | Beauty & Wellness |
| Skirt | 2.37× | Fashion & Accessoires |
| Handicraft | 1.69× | Home & Garden |
| Lindås | 2.69× | Travel & Leisure |
| Candy | 1.76× | Food & Beverages |
| Black Friday (shopping) | 1.74× | Shopping |
| Deal of the day | 2.05× | Shopping |
| Crochet | 2× | Home & Garden |
| Sephora | 2.35× | Shopping |
| Blouse | 2.17× | Fashion & Accessoires |
| Esporte Clube Juventude | 2.11× | Sports |
| Jeans | 1.95× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.76 |
| Creativity | OPEN | 1.59 |
| Design Affinity | PREMIUM | 1.56 |
| Price Sensitivity | PREMIUM | 1.55 |
| Healthy Lifestyle | BALANCE | 1.49 |
| Family Orientation | CONSERVATISM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 6.3% |
| Brazil | 4.3% |
See Beauty salons audiences in other countries
More Treatment audiences in Brazil
- Facial (6,157,934)
- Laser (4,822,344)
- Microblading (3,647,172)
- Silicone (3,346,836)
- Facial care (2,465,420)
Frequently asked questions
How many fans does Beauty salons have in Brazil?
Beauty salons has an estimated audience of 18,998,548 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of Beauty salons fans?
79.5% of Beauty salons fans are female, 20.5% are male, with an average age of 40.5 years.
Which brands do Beauty salons fans like most?
Beauty salons fans show strongest brand affinity for Andressa Urach (2.45×), Wholesale (2.12×), and Shopee (2.35×) over the country average.
Where do Beauty salons fans live in Brazil?
Beauty salons fans in Brazil are most concentrated in São Paulo (reach 5,191,664), Rio de Janeiro (reach 2,145,639), and Minas Gerais (reach 1,238,071). These three regions account for the largest share of the active audience.
What other brands do Beauty salons fans also like?
Beyond Beauty salons itself, the audience over-indexes on Wholesale (2.12×), Shopee (2.35×), Eyebrow (2.55×), and Discounting (2.02×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Beauty salons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.