Deal of the day Audience in Brazil
Deal of the day has an estimated audience of 12,334,943 people in Brazil. 66.1% are female, 33.9% are male, average age 43.2. Top regions: São Paulo, Pernambuco, Bahia.
The average Deal of the day fan in Brazil is 43.2 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Pernambuco, Bahia. Demographically, the Deal of the day audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
Category: Shopping · Type: Topic
Demographics of Deal of the day fans
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 43.2 |
| Estimated audience size | 12,334,943 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 886,331 | 0.28× |
| Pernambuco | 784,567 | 1.39× |
| Bahia | 778,872 | 0.96× |
| Minas Gerais | 768,756 | 0.6× |
| Rio Grande do Sul | 639,825 | 0.88× |
| Rio de Janeiro | 637,653 | 0.55× |
| Goiás | 611,863 | 1.3× |
| Santa Catarina | 522,146 | 0.92× |
| Paraná | 478,666 | 0.64× |
| Ceará | 431,146 | 0.8× |
| Pará | 399,719 | 0.99× |
| Espírito Santo | 360,156 | 1.4× |
| Piauí | 336,491 | 1.96× |
| Maranhão | 333,639 | 1.08× |
| Rio Grande do Norte | 311,732 | 1.52× |
| Mato Grosso do Sul | 297,525 | 1.65× |
| Amazonas | 296,900 | 1.39× |
| Mato Grosso | 271,019 | 1.17× |
| Paraíba | 255,164 | 1.03× |
| Sergipe | 242,410 | 1.89× |
| Tocantins | 138,728 | 1.7× |
| Federal District | 131,208 | 0.64× |
| Roraima | 79,015 | 2.27× |
| Acre | None× | |
| Amapá | None× | |
| Rondônia | None× | |
| Alagoas | None× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.71 |
| Quality Awareness | PREMIUM | 1.12 |
| Design Affinity | PREMIUM | 1.05 |
| Healthy Lifestyle | BALANCE | 1.04 |
| Creativity | OPEN | 1.04 |
| Luxury Orientation | PREMIUM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| Brazil | 6.5% |
| Italy | 4.7% |
See Deal of the day audiences in other countries
More Shopping audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Deal of the day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.