A data profile of the people who buy, follow and care about Deal of the day in France — modelled from more than twelve digital signal sources. Deal of the day has an estimated audience of 4,879,093 people in France.
The average Deal of the day fan in France is 45.1 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Aldi, Skirt, Buy one, get one free, with strongest over-indexing on Aldi (7.45× the country average).
Demographically, the Deal of the day audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Deal of the day fan in France is more female, around 45.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Aldi.
The key figures that characterise the Deal of the day profile in France.
62.2% are female, 37.8% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 45.1 |
| Estimated audience size | 4,879,093 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Deal of the day audience comes from France.
| Country | Share |
|---|---|
| United States | 14.3% |
| Brazil | 6.5% |
| Italy | 4.7% |
Where the Deal of the day audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1.5M | 1.83× | |
| 02 | Corsica | ~30K | 1.24× | |
| 03 | Hauts-de-France | ~500K | 1.10× | |
| 04 | Auvergne-Rhône-Alpes | ~600K | 1.06× | |
| 05 | Nouvelle-Aquitaine | ~400K | 0.96× | |
| 06 | Provence-Alpes-Côte d'Azur | ~300K | 0.96× | |
| 07 | Occitanie | ~400K | 0.93× | |
| 08 | Bourgogne-Franche-Comté | ~200K | 0.91× | |
| 09 | Centre-Val de Loire | ~200K | 0.91× | |
| 10 | Normandy | ~200K | 0.90× | |
| 11 | Pays de la Loire | ~200K | 0.89× | |
| 12 | Brittany | ~200K | 0.87× | |
| 13 | Grand Est | ~300K | 0.84× |
The strongest cross-interests of the Deal of the day audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Buy one, get one free | Shopping | 10.59× | ||
| 02 | Little black dress | Fashion & Accessoires | 10.13× | ||
| 03 | Evening gown | Fashion & Accessoires | 9.14× | ||
| 04 | Aldi | Shopping | 7.45× | ||
| 05 | Purchase discount | Shopping | 7.45× | ||
| 06 | Shorts | Fashion & Accessoires | 6.34× | ||
| 07 | Skirt | Fashion & Accessoires | 5.76× | ||
| 08 | Sweater | Fashion & Accessoires | 5.75× | ||
| 09 | Nail polish | Beauty & Wellness | 5.70× | ||
| 10 | Earring | Fashion & Accessoires | 5.56× | ||
| 11 | Ring (jewellery) | Fashion & Accessoires | 5.08× | ||
| 12 | Necklace | Fashion & Accessoires | 5.08× | ||
| 13 | Carrefour Market | Shopping | 5.00× | ||
| 14 | Shirt | Fashion & Accessoires | 4.96× | ||
| 15 | Blouse | Fashion & Accessoires | 4.80× | ||
| 16 | Temu | Shopping | 4.79× | ||
| 17 | Children's clothing | Fashion & Accessoires | 4.64× | ||
| 18 | Primark | Shopping | 3.50× | ||
| 19 | Nike | Fashion & Accessoires | 3.40× | ||
| 20 | H&M | Shopping | 3.15× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 3.37× | |
| Luxury Orientation | PREMIUM | 2.05× | |
| Sustainability | BALANCE | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.80× | |
| Patriotism | CONSERVATISM | 0.81× | |
| Spirituality | BALANCE | 0.83× |
Deal of the day has an estimated audience of 4,879,093 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
62.2% of Deal of the day fans are female, 37.8% are male, with an average age of 45.1 years.
Deal of the day fans show strongest brand affinity for Aldi (7.45×), Skirt (5.76×), and Buy one, get one free (10.59×) over the country average.
Deal of the day fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~600K), and Hauts-de-France (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Deal of the day itself, the audience over-indexes on Skirt (5.76×), Buy one, get one free (10.59×), Shirt (4.96×), and Temu (4.79×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Deal of the day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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