A data profile of the people who buy, follow and care about Sweater in France — modelled from more than twelve digital signal sources. Sweater has an estimated audience of 2,807,758 people in France.
Sweater has an estimated audience of 2,807,758 people in France. 69.2% are female, 30.8% are male, average age 39.4. Top brand affinities: Deal of the day, Formal wear, Cashback reward program, UniEuro, Pandora.
Top brand affinities include Deal of the day, Formal wear, Cashback reward program, with strongest over-indexing on Deal of the day (5.75× the country average).
Demographically, the Sweater audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Sustainability.
The typical Sweater fan in France is more female, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Deal of the day.
The key figures that characterise the Sweater profile in France.
69.2% are female, 30.8% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 39.4 |
| Estimated audience size | 2,807,758 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 23% |
of the worldwide Sweater audience comes from France.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 7.5% |
| Italy | 4.8% |
The strongest cross-interests of the Sweater audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Strapless dress | Fashion & Accessoires | 20.00× | ||
| 02 | Esselunga | Shopping | 16.27× | ||
| 03 | UniEuro | Shopping | 14.25× | ||
| 04 | Cashback reward program | Shopping | 12.00× | ||
| 05 | OVS | Fashion & Accessoires | 11.57× | ||
| 06 | Formal wear | Fashion & Accessoires | 11.27× | ||
| 07 | Deal of the day | Shopping | 5.75× | ||
| 08 | Pandora | Fashion & Accessoires | 5.44× | ||
| 09 | Outerwear | Fashion & Accessoires | 5.24× | ||
| 10 | Oysho | Fashion & Accessoires | 4.82× | ||
| 11 | Hoodie | Fashion & Accessoires | 4.40× | ||
| 12 | Cyber Monday | Shopping | 3.88× | ||
| 13 | Comptoir des Cotonniers | Fashion & Accessoires | 2.83× | ||
| 14 | Knitting | Home & Garden | 2.81× | ||
| 15 | Zara | Shopping | 2.60× | ||
| 16 | Children's clothing | Fashion & Accessoires | 2.23× | ||
| 17 | Kitchen | Home & Garden | 2.12× | ||
| 18 | Apartment | Business & Career | 1.89× | ||
| 19 | Luxury goods | Fashion & Accessoires | 1.71× | ||
| 20 | Personal finance | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Sustainability | BALANCE | 2.02× | |
| Price Sensitivity | PREMIUM | 1.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Tradition | CONSERVATISM | 0.87× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Sweater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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