Sweater Audience in United States

Sweater has an estimated audience of 30,770,189 people in United States. 64.8% are female, 35.2% are male, average age 39.8. Top regions: California, Texas, New York. Top brand affinities: Capital One, Google Maps, Beetlejuice, CarGurus, Indeed.com.

The average Sweater fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Capital One, Google Maps, Beetlejuice, with strongest over-indexing on Capital One (12.66× the country average). Demographically, the Sweater audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Sweater fans

Demographic split for Sweater audience in United States
MetricValue
Female64.8%
Male35.2%
Average age39.8
Estimated audience size30,770,189

Audience persona

The typical Sweater fan in United States is more female, around 39.8 years old, with strong Sustainability tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Sweater in United States
RegionReachAffinity
California5,442,9841.61×
Texas3,131,3621.18×
New York2,513,8011.46×
Florida2,053,6640.99×
Illinois1,250,5761.22×
Pennsylvania1,120,8771.08×
New Jersey1,113,6781.42×
Georgia1,067,8701.13×
North Carolina939,6851.01×
Massachusetts859,2661.42×
Virginia843,6341.13×
Ohio813,4970.86×
Michigan809,8291.01×
Washington737,1781.19×
Arizona632,3691.01×
Maryland599,4181.13×
Tennessee597,1470.97×
Indiana573,8791.02×
Minnesota481,5161.09×
Wisconsin441,9950.95×
Missouri438,5320.88×
Connecticut426,6551.38×
South Carolina420,5650.91×
Colorado417,2310.86×
Alabama394,3850.92×
Oregon372,2431.06×
Louisiana360,3080.91×
Kentucky349,3150.91×
Oklahoma300,8960.88×
Utah294,0911.07×
Nevada289,4400.97×
Kansas253,0171.04×
Iowa226,9430.9×
Mississippi225,5550.89×
Arkansas225,1520.89×
Idaho150,1900.97×
Nebraska146,8310.95×
New Mexico118,6230.77×
New Hampshire115,3780.95×
West Virginia112,7860.79×
Rhode Island100,0321.02×
Hawaii97,3310.74×
Maine96,6140.88×
Washington, District of Columbia93,7631.01×
Delaware76,8680.91×
Montana63,6330.75×
South Dakota55,3230.78×
North Dakota54,4350.86×
Alaska54,3730.83×
Vermont43,4910.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sweater audience
BrandAffinityCategory
Capital One12.66×Business & Career
Google Maps10.68×Internet & Social Media
Beetlejuice10.09×Movies & TV
CarGurus12.09×Cars & Mobility
Indeed.com8.39×Business & Career
Google News10.85×News
DeviantArt12.76×Internet & Social Media
Kendra Scott18.34×Fashion & Accessoires
Circle K12.11×Shopping
Diane Keaton10.38×Movies & TV
AccuWeather10.35×Home & Garden
ICloud14.76×Technology & Electronics
Enterprise Rent-A-Car9.2×Cars & Mobility
Khan Academy12.51×Business & Career
Aaron Rodgers9.57×Sports
Bruce Willis10.42×Movies & TV
Billy Bob Thornton11.55×Movies & TV
Jeff Bezos14.47×Business & Career
Matthew McConaughey11.36×Movies & TV
Nicole Kidman11.28×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sweater audience
TraitClusterScore
SustainabilityBALANCE1.56
ExtroversionTHRILL1.31
CreativityOPEN1.29
Price SensitivityPREMIUM1.28
Design AffinityPREMIUM1.26
Healthy LifestyleBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Sweater
CountryShare
United States18.9%
Japan7.5%
Italy4.8%

See Sweater audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Sweater have in United States?

Sweater has an estimated audience of 30,770,189 people in United States, concentrated in California and Texas.

What is the gender split and age of Sweater fans?

64.8% of Sweater fans are female, 35.2% are male, with an average age of 39.8 years.

Which brands do Sweater fans like most?

Sweater fans show strongest brand affinity for Capital One (12.66×), Google Maps (10.68×), and Beetlejuice (10.09×) over the country average.

Where do Sweater fans live in United States?

Sweater fans in United States are most concentrated in California (reach 5,442,984), Texas (reach 3,131,362), and New York (reach 2,513,801). These three regions account for the largest share of the active audience.

What other brands do Sweater fans also like?

Beyond Sweater itself, the audience over-indexes on Google Maps (10.68×), Beetlejuice (10.09×), CarGurus (12.09×), and Indeed.com (8.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sweater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.