Sweater Audience in United States

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Sweater has an estimated audience of 30,770,189 people in United States. 64.8% are female, 35.2% are male, average age 39.8. Top regions: California, Texas, New York. Top brand affinities: Goop, Governor of Michigan, Elsword, Grinch, Wok.

The average Sweater fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Goop, Governor of Michigan, Elsword, with strongest over-indexing on Goop (11.83× the country average). Demographically, the Sweater audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Sweater fans

Demographic split for Sweater audience in United States
MetricValue
Female64.8%
Male35.2%
Average age39.8
Estimated audience size30,770,189

Audience persona

The typical Sweater fan in United States is more female, around 39.8 years old, with strong Sustainability tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Sweater in United States
RegionReachAffinity
California5,442,9841.61×
Texas3,131,3621.18×
New York2,513,8011.46×
Florida2,053,6640.99×
Illinois1,250,5761.22×
Pennsylvania1,120,8771.08×
New Jersey1,113,6781.42×
Georgia1,067,8701.13×
North Carolina939,6851.01×
Massachusetts859,2661.42×
Virginia843,6341.13×
Ohio813,4970.86×
Michigan809,8291.01×
Washington737,1781.19×
Arizona632,3691.01×
Maryland599,4181.13×
Tennessee597,1470.97×
Indiana573,8791.02×
Minnesota481,5161.09×
Wisconsin441,9950.95×
Missouri438,5320.88×
Connecticut426,6551.38×
South Carolina420,5650.91×
Colorado417,2310.86×
Alabama394,3850.92×
Oregon372,2431.06×
Louisiana360,3080.91×
Kentucky349,3150.91×
Oklahoma300,8960.88×
Utah294,0911.07×
Nevada289,4400.97×
Kansas253,0171.04×
Iowa226,9430.9×
Mississippi225,5550.89×
Arkansas225,1520.89×
Idaho150,1900.97×
Nebraska146,8310.95×
New Mexico118,6230.77×
New Hampshire115,3780.95×
West Virginia112,7860.79×
Rhode Island100,0321.02×
Hawaii97,3310.74×
Maine96,6140.88×
Washington, District of Columbia93,7631.01×
Delaware76,8680.91×
Montana63,6330.75×
South Dakota55,3230.78×
North Dakota54,4350.86×
Alaska54,3730.83×
Vermont43,4910.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sweater audience
BrandAffinityCategory
Goop11.83×Internet & Social Media
Governor of Michigan13.66×Politics & Society
Elsword23.08×Games
Grinch5.66×Movies & TV
Wok9.12×Food & Beverages
Cherish (group)14.99×Music & Radio
Google Home8.89×Technology & Electronics
Historic site5.74×Arts & Culture
Hibachi10.3×Food & Beverages
headspace12.15×Health
Vocal harmony5.88×Music & Radio
Fairy godmother9.6×Literature
Grace Slick10.37×Music & Radio
No Escape (1994 film)12.61×Movies & TV
Hipster9.65×Politics & Society
Hardik Pandya14.11×Sports
TV Fanatic9.41×Movies & TV
Harlow9.78×Travel & Leisure
Guitarist (magazine)9.49×Music & Radio
Kikar HaShabbat13.3×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sweater audience
TraitClusterScore
SustainabilityBALANCE1.56
ExtroversionTHRILL1.31
CreativityOPEN1.29
Price SensitivityPREMIUM1.28
Design AffinityPREMIUM1.26
Healthy LifestyleBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Sweater
CountryShare
United States18.9%
Japan7.5%
Italy4.8%

See Sweater audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Sweater have in United States?

Sweater has an estimated audience of 30,770,189 people in United States, concentrated in California and Texas.

What is the gender split and age of Sweater fans?

64.8% of Sweater fans are female, 35.2% are male, with an average age of 39.8 years.

Which brands do Sweater fans like most?

Sweater fans show strongest brand affinity for Goop (11.83×), Governor of Michigan (13.66×), and Elsword (23.08×) over the country average.

Where do Sweater fans live in United States?

Sweater fans in United States are most concentrated in California (reach 5,442,984), Texas (reach 3,131,362), and New York (reach 2,513,801). These three regions account for the largest share of the active audience.

What other brands do Sweater fans also like?

Beyond Sweater itself, the audience over-indexes on Governor of Michigan (13.66×), Elsword (23.08×), Grinch (5.66×), and Wok (9.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sweater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.