A data profile of the people who buy, follow and care about Sweater in Spain — modelled from more than twelve digital signal sources. Sweater has an estimated audience of 3,010,489 people in Spain.
Sweater has an estimated audience of 3,010,489 people in Spain. 75.5% are female, 24.5% are male, average age 43.4. Top brand affinities: Mango, Formal wear, Deal of the day, Oysho, Massimo Dutti.
Top brand affinities include Mango, Formal wear, Deal of the day, with strongest over-indexing on Mango (5.58× the country average).
Demographically, the Sweater audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
The typical Sweater fan in Spain is more female, around 43.4 years old, with strong Indulgence tendencies and a notable affinity for Mango.
The key figures that characterise the Sweater profile in Spain.
75.5% are female, 24.5% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 75.5% |
| Male | 24.5% |
| Average age | 43.4 |
| Estimated audience size | 3,010,489 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Sweater audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 7.5% |
| Italy | 4.8% |
The strongest cross-interests of the Sweater audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Formal wear | Fashion & Accessoires | 10.12× | ||
| 02 | Sports bra | Fashion & Accessoires | 6.11× | ||
| 03 | Outerwear | Fashion & Accessoires | 5.95× | ||
| 04 | Mango | Shopping | 5.58× | ||
| 05 | Deal of the day | Shopping | 4.40× | ||
| 06 | Desigual | Fashion & Accessoires | 4.09× | ||
| 07 | Boho-chic | Fashion & Accessoires | 3.95× | ||
| 08 | Bohemian style | Fashion & Accessoires | 3.88× | ||
| 09 | Oysho | Fashion & Accessoires | 3.87× | ||
| 10 | Massimo Dutti | Shopping | 3.75× | ||
| 11 | Backpack | Fashion & Accessoires | 3.56× | ||
| 12 | Pajamas | Fashion & Accessoires | 3.48× | ||
| 13 | Pandora | Fashion & Accessoires | 3.19× | ||
| 14 | Bershka | Shopping | 2.70× | ||
| 15 | Skirt | Fashion & Accessoires | 2.68× | ||
| 16 | Volunteering | Politics & Society | 2.52× | ||
| 17 | Internet & Social Media | 1.90× | |||
| 18 | Sunglasses | Fashion & Accessoires | 1.90× | ||
| 19 | Iberia (airline) | Travel & Leisure | 1.64× | ||
| 20 | Aldi | Shopping | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.86× | |
| Price Sensitivity | PREMIUM | 1.76× | |
| Sustainability | BALANCE | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Need for Security | CONSERVATISM | 0.78× | |
| Spirituality | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Sweater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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