A data profile of the people who buy, follow and care about Desigual in Spain — modelled from more than twelve digital signal sources. Desigual has an estimated audience of 2,342,492 people in Spain.
The average Desigual fan in Spain is 43.9 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Parfois (fashion accessories), Stradivarius, Oysho, with strongest over-indexing on Parfois (fashion accessories) (10.06× the country average).
Demographically, the Desigual audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Desigual fan in Spain is more female, around 43.9 years old, with strong Creativity tendencies and a notable affinity for Parfois (fashion accessories).
The key figures that characterise the Desigual profile in Spain.
90.7% are female, 9.3% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 90.7% |
| Male | 9.3% |
| Average age | 43.9 |
| Estimated audience size | 2,342,492 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 16% | |
| 30-39 | 28% | |
| 40-49 | 29% | |
| 50+ | 23% |
Where the Desigual audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~600K | 1.51× | |
| 02 | Principality of Asturias | ~60K | 1.14× | |
| 03 | Castile and León | ~100K | 1.10× | |
| 04 | Comunidad Valenciana | ~300K | 1.09× | |
| 05 | Andalusia | ~500K | 1.08× | |
| 06 | Extremadura | ~50K | 1.08× | |
| 07 | Community of Madrid | ~400K | 1.07× | |
| 08 | Aragon | ~60K | 1.00× | |
| 09 | La Rioja | ~10K | 0.96× | |
| 10 | Galicia | ~100K | 0.95× | |
| 11 | Castilla-La Mancha | ~90K | 0.93× | |
| 12 | Basque Autonomous Country | ~80K | 0.92× | |
| 13 | Region of Murcia | ~70K | 0.91× | |
| 14 | Balearic Islands | ~60K | 0.87× | |
| 15 | Cantabria | ~30K | 0.86× | |
| 16 | Navarre | ~20K | 0.86× | |
| 17 | Canary Islands | ~80K | 0.68× |
The strongest cross-interests of the Desigual audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Parfois (fashion accessories) | Fashion & Accessoires | 10.06× | ||
| 02 | UNITED COLORS OF BENETTON | Fashion & Accessoires | 9.59× | ||
| 03 | COS | Shopping | 8.34× | ||
| 04 | Slim-fit pants | Fashion & Accessoires | 8.32× | ||
| 05 | Hosiery | Fashion & Accessoires | 7.52× | ||
| 06 | Oysho | Fashion & Accessoires | 7.13× | ||
| 07 | Fast fashion | Fashion & Accessoires | 7.10× | ||
| 08 | Stradivarius | Shopping | 6.05× | ||
| 09 | Massimo Dutti | Shopping | 5.64× | ||
| 10 | Uniqlo | Shopping | 5.45× | ||
| 11 | Primark | Shopping | 5.17× | ||
| 12 | Cortefiel | Fashion & Accessoires | 5.17× | ||
| 13 | Eyewear | Fashion & Accessoires | 5.12× | ||
| 14 | Party dress | Fashion & Accessoires | 5.03× | ||
| 15 | Shorts | Fashion & Accessoires | 4.73× | ||
| 16 | women'secret | Fashion & Accessoires | 4.57× | ||
| 17 | Bershka | Shopping | 4.25× | ||
| 18 | Blouse | Fashion & Accessoires | 4.01× | ||
| 19 | Skirt | Fashion & Accessoires | 3.58× | ||
| 20 | H&M | Shopping | 3.20× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.96× | |
| Price Sensitivity | PREMIUM | 1.60× | |
| Quality Awareness | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.29× | |
| Individualism | JOY | 0.36× | |
| Risk Appetite | THRILL | 0.37× |
Desigual's target market in Spain covers an estimated 2,342,492 people, concentrated in Catalonia and Andalusia.
90.7% of the Desigual audience are female, 9.3% are male, with an average age of 43.9 years.
Desigual fans show strongest brand affinity for Parfois (fashion accessories) (10.06×), Stradivarius (6.05×), and Oysho (7.13×) over the country average.
Desigual fans in Spain are most concentrated in Catalonia (reach ~600K), Andalusia (reach ~500K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Desigual itself, the audience over-indexes on Stradivarius (6.05×), Oysho (7.13×), Primark (5.17×), and Massimo Dutti (5.64×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Desigual. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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