A data profile of the people who buy, follow and care about Eyewear in Spain — modelled from more than twelve digital signal sources. Eyewear has an estimated audience of 3,040,340 people in Spain.
The average Eyewear fan in Spain is 45.0 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Eye protection, Glasses, Pets, with strongest over-indexing on Eye protection (9.81× the country average).
Demographically, the Eyewear audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Eyewear fan in Spain is more female, around 45.0 years old, with strong Design Affinity tendencies and a notable affinity for Eye protection.
The key figures that characterise the Eyewear profile in Spain.
57.1% are female, 42.9% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 45.0 |
| Estimated audience size | 3,040,340 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Eyewear audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.5% |
| Italy | 6.7% |
| United Kingdom | 4.6% |
Where the Eyewear audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~700K | 1.32× | |
| 02 | La Rioja | ~20K | 1.18× | |
| 03 | Community of Madrid | ~500K | 1.07× | |
| 04 | Cantabria | ~40K | 1.03× | |
| 05 | Balearic Islands | ~90K | 1.02× | |
| 06 | Navarre | ~40K | 1.02× | |
| 07 | Extremadura | ~70K | 1.00× | |
| 08 | Principality of Asturias | ~70K | 0.98× | |
| 09 | Region of Murcia | ~100K | 0.97× | |
| 10 | Aragon | ~80K | 0.97× | |
| 11 | Galicia | ~100K | 0.95× | |
| 12 | Castilla-La Mancha | ~100K | 0.94× | |
| 13 | Canary Islands | ~100K | 0.93× | |
| 14 | Castile and León | ~100K | 0.93× | |
| 15 | Basque Autonomous Country | ~100K | 0.93× | |
| 16 | Comunidad Valenciana | ~300K | 0.92× | |
| 17 | Andalusia | ~500K | 0.88× |
The strongest cross-interests of the Eyewear audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eye protection | Health | 9.81× | ||
| 02 | Corrective lens | Health | 7.60× | ||
| 03 | Glasses | Health | 5.31× | ||
| 04 | Ophthalmology | Health | 5.00× | ||
| 05 | Ray-Ban | Fashion & Accessoires | 3.70× | ||
| 06 | Lens (optics) | Technology & Electronics | 3.24× | ||
| 07 | Glass | Home & Garden | 2.40× | ||
| 08 | Made in Italy | Business & Career | 2.36× | ||
| 09 | Anti-aging cream | Beauty & Wellness | 2.12× | ||
| 10 | Stradivarius | Shopping | 2.07× | ||
| 11 | Oysho | Fashion & Accessoires | 1.97× | ||
| 12 | Maquillaje Profesional | Beauty & Wellness | 1.92× | ||
| 13 | Pets | Pets & Animals | 1.90× | ||
| 14 | Primark | Shopping | 1.88× | ||
| 15 | Optics | Health | 1.86× | ||
| 16 | Skin care | Beauty & Wellness | 1.86× | ||
| 17 | Moda Feminina | Fashion & Accessoires | 1.80× | ||
| 18 | Deco | Home & Garden | 1.79× | ||
| 19 | El País (Uruguay) | News | 1.60× | ||
| 20 | Personal care | Health | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.54× | |
| Creativity | OPEN | 1.45× | |
| Extroversion | THRILL | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Convenience Orientation | PREMIUM | 0.90× | |
| Individualism | JOY | 0.92× |
Eyewear has an estimated audience of 3,040,340 people in Spain, concentrated in Catalonia and Community of Madrid.
57.1% of Eyewear fans are female, 42.9% are male, with an average age of 45.0 years.
Eyewear fans show strongest brand affinity for Eye protection (9.81×), Glasses (5.31×), and Pets (1.9×) over the country average.
Eyewear fans in Spain are most concentrated in Catalonia (reach ~700K), Community of Madrid (reach ~500K), and Andalusia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Eyewear itself, the audience over-indexes on Glasses (5.31×), Pets (1.9×), Corrective lens (7.6×), and Stradivarius (2.07×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Eyewear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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