Rascasse Audience Intelligence

Eyewear Audience in United States

A data profile of the people who buy, follow and care about Eyewear in United States — modelled from more than twelve digital signal sources. Eyewear has an estimated audience of 19,987,460 people in United States.

#1137among Topic in United States#85in Fashion & Accessoires

The average Eyewear fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Eye protection, Beauty, Glasses, with strongest over-indexing on Eye protection (11.19× the country average).

Demographically, the Eyewear audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Eyewear fan in United States is more female, around 41.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Eye protection.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eyewear profile in United States.

Audience size
20M
in United States
Gender
55.9%♀
44.1% male
Age
41.9
average years
Country rank
#1656
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eyewear fans

55.9% are female, 44.1% are male, average age 41.9.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Eyewear audience in United States
MetricValue
Female55.9%
Male44.1%
Average age41.9
Estimated audience size19,987,460
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Eyewear audience in United States
Age bracketShare%
16-1911%
20-2920%
30-3922%
40-4923%
50+24%
Fig. 04

Worldwide distribution

21.5%

of the worldwide Eyewear audience comes from United States.

Worldwide audience distribution share by country for Eyewear
CountryShare
United States21.5%
Italy6.7%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eyewear audience in United States is strongest.

Fig. 05

Top regions by affinity

Eyewear fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~400K1.66×
02New York~1.5M1.51×
03Washington, District of Columbia~90K1.51×
04California~3M1.41×
05Oregon~300K1.34×
06Washington~500K1.22×
07Illinois~800K1.14×
08Texas~2M1.10×
09Arkansas~200K1.09×
10Kansas~200K1.09×
11Virginia~500K1.08×
12New Jersey~500K1.06×
13Georgia~600K1.04×
14Tennessee~400K1.04×
15New Mexico~100K1.04×
16Delaware~60K1.04×
17Oklahoma~200K1.03×
18North Dakota~40K1.02×
19Florida~1.5M1.01×
20Minnesota~300K1.01×
21Massachusetts~400K1.00×
22Mississippi~200K0.99×
23Alabama~300K0.98×
24Maine~70K0.96×
25South Dakota~40K0.96×
26North Carolina~600K0.95×
27Alaska~40K0.95×
28Vermont~30K0.95×
29Utah~200K0.94×
30West Virginia~90K0.94×
31South Carolina~300K0.93×
32Connecticut~200K0.93×
33Nevada~200K0.93×
34Rhode Island~60K0.93×
35Montana~50K0.93×
36Missouri~300K0.92×
37Pennsylvania~600K0.91×
38Kentucky~200K0.91×
39Iowa~200K0.91×
40Hawaii~80K0.91×
41New Hampshire~70K0.91×
42Maryland~300K0.90×
43Arizona~400K0.89×
44Colorado~300K0.89×
45Nebraska~90K0.89×
46Ohio~500K0.88×
47Wisconsin~300K0.88×
48Indiana~300K0.86×
49Idaho~90K0.86×
50Michigan~400K0.85×
Fig. 06

Affinity by region

Affinity by region — Eyewear, United States
0.85×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eyewear audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eyewear audience
#·InterestCategoryAffinity×
01Eye protectionHealth11.19×
02America's Best Contacts & EyeglassesShopping8.92×
03Warby ParkerFashion & Accessoires6.46×
04LensCraftersFashion & Accessoires6.07×
05GlassesHealth4.84×
06Lens (optics)Technology & Electronics3.25×
07Hair ExtensionsBeauty & Wellness2.86×
08Fashion NovaShopping2.61×
09Macy'sShopping2.48×
10Nordstrom rackFashion & Accessoires2.39×
11NordstromShopping2.07×
12Luxury goodsFashion & Accessoires2.05×
13Old NavyFashion & Accessoires2.00×
14JewelryFashion & Accessoires1.99×
15ShoesFashion & Accessoires1.96×
16Trader Joe'sShopping1.95×
17BeautyBeauty & Wellness1.75×
18CosmeticsBeauty & Wellness1.64×
19Rhythm and blues musicMusic & Radio1.61×
20Hip hop musicMusic & Radio1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eyewear audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eyewear audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.23×
Design AffinityPREMIUM2.08×
IndulgenceJOY1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eyewear audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.99×
Need for SecurityCONSERVATISM1.03×
SpiritualityBALANCE1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eyewear have in United States?

Eyewear has an estimated audience of 19,987,460 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Eyewear fans?

55.9% of Eyewear fans are female, 44.1% are male, with an average age of 41.9 years.

03

Which brands do Eyewear fans like most?

Eyewear fans show strongest brand affinity for Eye protection (11.19×), Beauty (1.75×), and Glasses (4.84×) over the country average.

04

Where do Eyewear fans live in United States?

Eyewear fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Eyewear fans also like?

Beyond Eyewear itself, the audience over-indexes on Beauty (1.75×), Glasses (4.84×), Shoes (1.96×), and Jewelry (1.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Eyewear audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Eyewear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →