Eyewear Audience in United States

Eyewear logo

Eyewear has an estimated audience of 19,987,460 people in United States. 55.9% are female, 44.1% are male, average age 41.9. Top regions: California, Texas, New York. Top brand affinities: Eye protection, Beauty, Glasses, America's Best Contacts & Eyeglasses, Shoes.

The average Eyewear fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Eye protection, Beauty, Glasses, with strongest over-indexing on Eye protection (11.19× the country average). Demographically, the Eyewear audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Eyewear fans

Demographic split for Eyewear audience in United States
MetricValue
Female55.9%
Male44.1%
Average age41.9
Estimated audience size19,987,460

Audience persona

The typical Eyewear fan in United States is more female, around 41.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Eye protection.

Top regions in United States

Top regions ranked by reach for Eyewear in United States
RegionReachAffinity
California3,023,8541.38×
Texas2,057,0351.2×
New York1,907,9911.71×
Florida1,352,7471×
Illinois851,2351.28×
Georgia689,8501.12×
Pennsylvania627,2830.93×
North Carolina587,7020.98×
Virginia581,3781.19×
New Jersey548,1491.08×
Washington530,8871.32×
Ohio530,3630.86×
Michigan445,2770.85×
Tennessee435,1041.09×
Massachusetts418,5161.06×
Louisiana416,6491.62×
Arizona333,9130.82×
Oregon331,4991.45×
Indiana306,3610.84×
Maryland300,2420.87×
Missouri298,0370.93×
Minnesota289,4401.01×
South Carolina277,6070.92×
Colorado275,5960.87×
Wisconsin272,0710.9×
Alabama260,5530.93×
Oklahoma235,7871.06×
Kentucky218,1280.87×
Connecticut197,3420.98×
Nevada184,0250.95×
Arkansas178,4151.08×
Kansas176,5931.12×
Iowa145,3820.88×
Mississippi141,1250.86×
Utah132,5110.74×
New Mexico107,8961.08×
Washington, District of Columbia96,0531.6×
Nebraska81,9490.82×
West Virginia76,1760.82×
Idaho74,4830.74×
Hawaii71,1510.83×
Maine68,8860.96×
New Hampshire65,2280.83×
Delaware57,4691.04×
Rhode Island49,9130.78×
Montana42,8790.77×
North Dakota39,9600.97×
South Dakota37,1930.81×
Alaska29,8110.7×
Vermont29,2210.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Eyewear audience
BrandAffinityCategory
Eye protection11.19×Health
Beauty1.75×Beauty & Wellness
Glasses4.84×Health
America's Best Contacts & Eyeglasses8.92×Shopping
Shoes1.96×Fashion & Accessoires
Jewelry1.99×Fashion & Accessoires
Macy's2.48×Shopping
Luxury goods2.05×Fashion & Accessoires
Cosmetics1.64×Beauty & Wellness
Old Navy2×Fashion & Accessoires
LensCrafters6.07×Fashion & Accessoires
Nordstrom rack2.39×Fashion & Accessoires
Hip hop music1.6×Music & Radio
Nordstrom2.07×Shopping
Fashion Nova2.61×Shopping
Lens (optics)3.25×Technology & Electronics
Hair Extensions2.86×Beauty & Wellness
Warby Parker6.46×Fashion & Accessoires
Rhythm and blues music1.61×Music & Radio
Corrective lens5.98×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Eyewear audience
TraitClusterScore
Luxury OrientationPREMIUM2.51
SustainabilityBALANCE1.65
Design AffinityPREMIUM1.64
IndulgenceJOY1.59
Early Adopter MentalityPOWER1.51
LGBTQ+ IdentityOPEN1.5

Worldwide distribution

Worldwide audience distribution share by country for Eyewear
CountryShare
United States21.5%
Italy6.7%
United Kingdom4.6%

See Eyewear audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Eyewear have in United States?

Eyewear has an estimated audience of 19,987,460 people in United States, concentrated in California and Texas.

What is the gender split and age of Eyewear fans?

55.9% of Eyewear fans are female, 44.1% are male, with an average age of 41.9 years.

Which brands do Eyewear fans like most?

Eyewear fans show strongest brand affinity for Eye protection (11.19×), Beauty (1.75×), and Glasses (4.84×) over the country average.

Where do Eyewear fans live in United States?

Eyewear fans in United States are most concentrated in California (reach 3,023,854), Texas (reach 2,057,035), and New York (reach 1,907,991). These three regions account for the largest share of the active audience.

What other brands do Eyewear fans also like?

Beyond Eyewear itself, the audience over-indexes on Beauty (1.75×), Glasses (4.84×), America's Best Contacts & Eyeglasses (8.92×), and Shoes (1.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Eyewear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.