Rascasse Audience Intelligence

Warby Parker Target Market in United States

A data profile of the people who buy, follow and care about Warby Parker in United States — modelled from more than twelve digital signal sources. Warby Parker has an estimated audience of 5,242,903 people in United States.

#2among Eyewear in United States#655among Brand in United States#303in Fashion & Accessoires

The average Warby Parker fan in United States is 33.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Everlane, Jewelry, Nordstrom rack, with strongest over-indexing on Everlane (7.24× the country average).

Demographically, the Warby Parker audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Warby Parker fan in United States is more female, around 33.4 years old, with strong Design Affinity tendencies and a notable affinity for Everlane.

Category: Fashion & Accessoires · Type: Brand · Subtype: Eyewear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Warby Parker profile in United States.

Audience size
5.2M
in United States
Gender
72.1%♀
27.9% male
Age
33.4
average years
Country rank
#6391
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Warby Parker

72.1% are female, 27.9% are male, average age 33.4.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for Warby Parker audience in United States
MetricValue
Female72.1%
Male27.9%
Average age33.4
Estimated audience size5,242,903
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Warby Parker audience in United States
Age bracketShare%
16-1934%
20-2924%
30-3917%
40-4915%
50+10%
Fig. 04

Worldwide distribution

88.0%

of the worldwide Warby Parker audience comes from United States.

Worldwide audience distribution share by country for Warby Parker
CountryShare
United States88.0%
Canada3.1%
China1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Warby Parker audience in United States is strongest.

Fig. 05

Top regions by affinity

Warby Parker customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K2.47×
02Massachusetts~200K2.04×
03New York~500K1.85×
04Connecticut~90K1.64×
05New Jersey~200K1.53×
06Rhode Island~30K1.53×
07Maryland~100K1.43×
08New Hampshire~30K1.35×
09Maine~20K1.31×
10Illinois~200K1.27×
11Vermont~10K1.26×
12Virginia~200K1.25×
13Minnesota~90K1.24×
14Colorado~100K1.21×
15Pennsylvania~200K1.18×
16Washington~100K1.11×
17North Carolina~200K1.10×
18Oregon~70K1.09×
19Georgia~200K1.05×
20California~600K0.99×
21Tennessee~100K0.99×
22Texas~400K0.97×
23Michigan~100K0.95×
24Missouri~80K0.95×
25Wisconsin~70K0.94×
26Florida~300K0.93×
27Delaware~10K0.92×
28South Carolina~70K0.89×
29Kansas~40K0.88×
30Ohio~100K0.86×
31Utah~40K0.86×
32Alabama~60K0.79×
33Nebraska~20K0.77×
34Arizona~80K0.76×
35Louisiana~50K0.74×
36Oklahoma~40K0.74×
37Iowa~30K0.74×
38Kentucky~50K0.73×
39Indiana~70K0.71×
40Montana~10K0.71×
41Nevada~30K0.68×
42New Mexico~20K0.67×
43Arkansas~30K0.65×
44Idaho~20K0.59×
45West Virginia~10K0.59×
46North Dakota~6K0.55×
47Mississippi~20K0.54×
48Alaska~6K0.54×
49Hawaii~10K0.53×
50South Dakota~6K0.51×
Fig. 06

Affinity by region

Affinity by region — Warby Parker, United States
0.51×1.00×2.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Warby Parker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Warby Parker audience
#·InterestCategoryAffinity×
01Zenni OpticalFashion & Accessoires8.70×
02EverlaneFashion & Accessoires7.24×
03LensCraftersFashion & Accessoires6.10×
04J.Crew FactoryShopping5.01×
05Nordstrom rackFashion & Accessoires3.13×
06Aerie (American Eagle Outfitters)Brand3.12×
07AnthropologieShopping3.07×
08J.CrewFashion & Accessoires2.71×
09Macy'sShopping2.38×
10Whole Foods MarketShopping2.13×
11JewelryFashion & Accessoires2.07×
12NordstromShopping1.99×
13Luxury goodsFashion & Accessoires1.94×
14IKEAHome & Garden1.86×
15MarshallsFashion & Accessoires1.84×
16Trader Joe'sShopping1.79×
17Sales promotionShopping1.78×
18Mitch McConnellPolitics & Society1.69×
19Old NavyFashion & Accessoires1.68×
20ShoesFashion & Accessoires1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Warby Parker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Warby Parker audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.12×
Quality AwarenessPREMIUM1.93×
Luxury OrientationPREMIUM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Warby Parker audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.46×
Need for SecurityCONSERVATISM0.75×
TraditionCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Warby Parker's target market in United States?

Warby Parker's target market in United States covers an estimated 5,242,903 people, concentrated in California and New York.

02

What is the gender split and age of Warby Parker customers?

72.1% of the Warby Parker audience are female, 27.9% are male, with an average age of 33.4 years.

03

Which brands do Warby Parker fans like most?

Warby Parker fans show strongest brand affinity for Everlane (7.24×), Jewelry (2.07×), and Nordstrom rack (3.13×) over the country average.

04

Where do Warby Parker fans live in United States?

Warby Parker fans in United States are most concentrated in California (reach ~600K), New York (reach ~500K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Warby Parker fans also like?

Beyond Warby Parker itself, the audience over-indexes on Jewelry (2.07×), Nordstrom rack (3.13×), Macy's (2.38×), and Luxury goods (1.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Eyewear audiences in United States

See Warby Parker audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Warby Parker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →