Warby Parker Audience in United States

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Warby Parker has an estimated audience of 5,281,862 people in United States. 72.1% are female, 27.9% are male, average age 33.4. Top regions: California, New York, Texas. Top brand affinities: Everlane, Jewelry, Nordstrom rack, Macy's, Luxury goods.

The average Warby Parker fan in United States is 33.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Everlane, Jewelry, Nordstrom rack, with strongest over-indexing on Everlane (7.24× the country average). Demographically, the Warby Parker audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Eyewear

Demographics of Warby Parker fans

Demographic split for Warby Parker audience in United States
MetricValue
Female72.1%
Male27.9%
Average age33.4
Estimated audience size5,281,862

Audience persona

The typical Warby Parker fan in United States is more female, around 33.4 years old, with strong Quality Awareness tendencies and a notable affinity for Everlane.

Top regions in United States

Top regions ranked by reach for Warby Parker in United States
RegionReachAffinity
California601,5361.04×
New York576,9741.95×
Texas452,1181×
Florida336,8440.94×
Illinois239,6311.36×
Massachusetts220,2022.12×
New Jersey217,1111.62×
Pennsylvania215,9201.21×
Georgia178,2981.1×
North Carolina177,3041.12×
Virginia163,2111.27×
Ohio138,0650.85×
Michigan135,0120.98×
Maryland133,2291.47×
Washington120,9631.14×
Tennessee107,2641.01×
Colorado101,8491.22×
Minnesota94,4931.25×
Connecticut87,7301.66×
Missouri84,1160.99×
Arizona79,2550.73×
Wisconsin76,9920.97×
Indiana70,5890.73×
South Carolina70,2720.88×
Oregon64,5211.07×
Alabama55,8770.76×
Louisiana49,2370.72×
Kentucky46,5570.7×
Oklahoma41,7410.71×
Utah40,8090.86×
Washington, District of Columbia38,8052.44×
Kansas35,6070.86×
Nevada35,2940.69×
Iowa31,6060.73×
New Hampshire26,7751.29×
Arkansas26,6570.61×
Rhode Island25,8541.54×
Maine23,2381.23×
Mississippi22,3360.51×
Nebraska19,9870.75×
New Mexico15,0790.57×
Idaho14,7790.56×
West Virginia13,3600.54×
Delaware12,5440.86×
Hawaii12,5220.55×
Vermont11,1081.2×
Montana9,9880.68×
South Dakota5,7360.47×
North Dakota5,4100.5×
Alaska5,2700.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Warby Parker audience
BrandAffinityCategory
Everlane7.24×Fashion & Accessoires
Jewelry2.07×Fashion & Accessoires
Nordstrom rack3.13×Fashion & Accessoires
Macy's2.38×Shopping
Luxury goods1.94×Fashion & Accessoires
Whole Foods Market2.13×Shopping
Sales promotion1.78×Shopping
Shoes1.56×Fashion & Accessoires
LensCrafters6.1×Fashion & Accessoires
Anthropologie3.07×Shopping
Nordstrom1.99×Shopping
J.Crew Factory5.01×Shopping
Zenni Optical8.7×Fashion & Accessoires
J.Crew2.71×Fashion & Accessoires
IKEA1.86×Home & Garden
Old Navy1.68×Fashion & Accessoires
Marshalls1.84×Fashion & Accessoires
Pottery Barn2.28×Home & Garden
American Airlines1.59×Travel & Leisure
REI2.17×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Warby Parker audience
TraitClusterScore
Quality AwarenessPREMIUM4.35
SustainabilityBALANCE2.43
Luxury OrientationPREMIUM1.86
Design AffinityPREMIUM1.71
IndulgenceJOY1.65
CreativityOPEN1.39

Worldwide distribution

Worldwide audience distribution share by country for Warby Parker
CountryShare
United States88.2%
Canada3.0%
China1.3%

See Warby Parker audiences in other countries

More Eyewear audiences in United States

Frequently asked questions

How many fans does Warby Parker have in United States?

Warby Parker has an estimated audience of 5,281,862 people in United States, concentrated in California and New York.

What is the gender split and age of Warby Parker fans?

72.1% of Warby Parker fans are female, 27.9% are male, with an average age of 33.4 years.

Which brands do Warby Parker fans like most?

Warby Parker fans show strongest brand affinity for Everlane (7.24×), Jewelry (2.07×), and Nordstrom rack (3.13×) over the country average.

Where do Warby Parker fans live in United States?

Warby Parker fans in United States are most concentrated in California (reach 601,536), New York (reach 576,974), and Texas (reach 452,118). These three regions account for the largest share of the active audience.

What other brands do Warby Parker fans also like?

Beyond Warby Parker itself, the audience over-indexes on Jewelry (2.07×), Nordstrom rack (3.13×), Macy's (2.38×), and Luxury goods (1.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Warby Parker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.