Rascasse Audience Intelligence

Zenni Optical Target Market in United States

A data profile of the people who buy, follow and care about Zenni Optical in United States — modelled from more than twelve digital signal sources. Zenni Optical has an estimated audience of 2,634,528 people in United States.

#5among Eyewear in United States#1156among Brand in United States#533in Fashion & Accessoires

The average Zenni Optical fan in United States is 35.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Tissot, TransUnion, Warby Parker, with strongest over-indexing on Tissot (15.24× the country average).

Demographically, the Zenni Optical audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zenni Optical fan in United States is more female, around 35.7 years old, with strong Indulgence tendencies and a notable affinity for Tissot.

Category: Fashion & Accessoires · Type: Brand · Subtype: Eyewear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zenni Optical profile in United States.

Audience size
2.6M
in United States
Gender
70.8%♀
29.2% male
Age
35.7
average years
Country rank
#11450
Brand in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zenni Optical

70.8% are female, 29.2% are male, average age 35.7.

Fig. 02

Gender split

70.8%
Female
29.2%
Male
Demographic split for Zenni Optical audience in United States
MetricValue
Female70.8%
Male29.2%
Average age35.7
Estimated audience size2,634,528
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Zenni Optical audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3920%
40-4918%
50+13%
Fig. 04

Worldwide distribution

77.1%

of the worldwide Zenni Optical audience comes from United States.

Worldwide audience distribution share by country for Zenni Optical
CountryShare
United States77.1%
Canada5.7%
Germany2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zenni Optical audience in United States is strongest.

Fig. 05

Top regions by affinity

Zenni Optical customers by region in United States
#RegionReachAffinity×
01West Virginia~30K2.35×
02Alaska~9K1.64×
03Oklahoma~40K1.57×
04Arkansas~30K1.53×
05Maine~10K1.49×
06Kentucky~40K1.36×
07Wisconsin~50K1.31×
08Vermont~6K1.30×
09Kansas~20K1.26×
10South Dakota~7K1.24×
11Wyoming~5K1.22×
12North Dakota~6K1.20×
13North Carolina~90K1.17×
14Alabama~40K1.17×
15New Hampshire~10K1.16×
16Ohio~90K1.15×
17Missouri~50K1.14×
18Montana~8K1.10×
19Tennessee~50K1.09×
20South Carolina~40K1.09×
21Iowa~20K1.09×
22New Mexico~10K1.07×
23Indiana~50K1.05×
24Utah~20K1.03×
25Minnesota~40K1.02×
26Nebraska~10K1.01×
27Idaho~10K1.00×
28Georgia~80K0.98×
29Delaware~6K0.93×
30Michigan~60K0.89×
31Louisiana~30K0.86×
32Pennsylvania~70K0.83×
33Oregon~20K0.83×
34Virginia~50K0.79×
35Illinois~60K0.78×
36Washington~40K0.78×
37Massachusetts~40K0.78×
38Arizona~40K0.77×
39Colorado~30K0.77×
40Mississippi~20K0.77×
41Rhode Island~6K0.77×
42Connecticut~20K0.75×
43Texas~200K0.73×
44Florida~100K0.70×
45Nevada~20K0.69×
46Maryland~30K0.68×
47Hawaii~6K0.52×
48New York~70K0.51×
49California~100K0.49×
50New Jersey~30K0.45×
Fig. 06

Affinity by region

Affinity by region — Zenni Optical, United States
0.45×1.00×2.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zenni Optical audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zenni Optical audience
#·InterestCategoryAffinity×
01TissotFashion & Accessoires15.24×
02CDWTechnology & Electronics15.13×
03Hunter BootsFashion & Accessoires13.71×
04Anjelica HustonMovies & TV12.96×
05The A-TeamMovies & TV12.78×
06BiodermaBeauty & Wellness11.76×
07TransUnionTechnology & Electronics9.01×
08Warby ParkerFashion & Accessoires8.70×
09CheapOairTravel & Leisure8.44×
10Tom FordFashion & Accessoires6.08×
11FlightAwareTravel & Leisure5.26×
12Obsessed (2009 film)Movies & TV4.55×
13BoxingSports4.36×
14Ski resortTravel & Leisure3.72×
15EyewearFashion & Accessoires3.19×
16Bank of AmericaBusiness & Career2.48×
17Discount storesShopping2.31×
18IKEAHome & Garden2.23×
19Nordstrom rackFashion & Accessoires2.08×
20Trader Joe'sShopping1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zenni Optical audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zenni Optical audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.90×
Quality AwarenessPREMIUM1.82×
Price SensitivityPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zenni Optical audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.76×
PatriotismCONSERVATISM0.76×
TraditionCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Zenni Optical's target market in United States?

Zenni Optical's target market in United States covers an estimated 2,634,528 people, concentrated in Texas and California.

02

What is the gender split and age of Zenni Optical customers?

70.8% of the Zenni Optical audience are female, 29.2% are male, with an average age of 35.7 years.

03

Which brands do Zenni Optical fans like most?

Zenni Optical fans show strongest brand affinity for Tissot (15.24×), TransUnion (9.01×), and Warby Parker (8.7×) over the country average.

04

Where do Zenni Optical fans live in United States?

Zenni Optical fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Zenni Optical fans also like?

Beyond Zenni Optical itself, the audience over-indexes on TransUnion (9.01×), Warby Parker (8.7×), CheapOair (8.44×), and Bank of America (2.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Zenni Optical audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zenni Optical. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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