Zenni Optical Audience in United States

Zenni Optical has an estimated audience of 2,498,377 people in United States. 70.8% are female, 29.2% are male, average age 35.7. Top regions: Texas, California, Florida. Top brand affinities: Tissot, Indeed.com, Google Maps, Autism Awareness, Capital One.

The average Zenni Optical fan in United States is 35.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Tissot, Indeed.com, Google Maps, with strongest over-indexing on Tissot (25.12× the country average). Demographically, the Zenni Optical audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Eyewear

Demographics of Zenni Optical fans

Demographic split for Zenni Optical audience in United States
MetricValue
Female70.8%
Male29.2%
Average age35.7
Estimated audience size2,498,377

Audience persona

The typical Zenni Optical fan in United States is more female, around 35.7 years old, with strong Quality Awareness tendencies and a notable affinity for Tissot.

Top regions in United States

Top regions ranked by reach for Zenni Optical in United States
RegionReachAffinity
Texas162,9390.76×
California140,3330.51×
Florida119,2440.7×
North Carolina100,2441.33×
Ohio89,6341.16×
Georgia81,5561.06×
New York73,2040.52×
Pennsylvania70,6910.84×
Illinois67,8420.82×
Tennessee58,9931.18×
Michigan57,8200.89×
Virginia51,7100.85×
Oklahoma50,7801.83×
Kentucky48,4551.55×
Wisconsin46,9941.25×
Indiana46,4451.02×
South Carolina45,9291.22×
Alabama45,5541.31×
Missouri44,1601.1×
Washington39,7160.79×
Massachusetts39,3110.8×
Arizona39,0690.77×
Arkansas35,1431.71×
Minnesota34,1640.95×
West Virginia30,0892.59×
Colorado29,9270.76×
Maryland29,2380.68×
New Jersey28,5040.45×
Louisiana27,2680.85×
Kansas24,1771.23×
Oregon23,2820.81×
Utah22,7581.02×
Iowa21,0211.02×
Connecticut18,9190.75×
Nevada16,4880.68×
Mississippi14,8160.72×
New Mexico12,7131.01×
Maine11,9141.33×
Idaho11,2950.9×
Nebraska11,1020.89×
New Hampshire10,6321.08×
Alaska7,7991.46×
Montana7,1181.03×
South Dakota6,3121.09×
Delaware5,9090.86×
Rhode Island5,8100.73×
North Dakota5,6451.1×
Hawaii5,0930.47×
Vermont4,9871.14×
Wyoming3,8141.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zenni Optical audience
BrandAffinityCategory
Tissot25.12×Fashion & Accessoires
Indeed.com5.42×Business & Career
Google Maps4.91×Internet & Social Media
Autism Awareness8.91×Health
Capital One3.81×Business & Career
Diabetes mellitus awareness6.08×Health
Bioderma19.21×Beauty & Wellness
Bank of America3.31×Business & Career
Warby Parker11.23×Fashion & Accessoires
Apple Store6.15×Shopping
Hunter Boots23.57×Fashion & Accessoires
CheapOair10.09×Travel & Leisure
Singer-songwriter2.99×Music & Radio
Enterprise Rent-A-Car4.44×Cars & Mobility
Boxing5.36×Sports
Google News4.09×News
Microblogging6.16×Technology & Electronics
Frozen yogurt11.63×Food & Beverages
Nivea13.71×Beauty & Wellness
DuckDuckGo6.06×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zenni Optical audience
TraitClusterScore
Quality AwarenessPREMIUM1.91
Design AffinityPREMIUM1.76
IndulgenceJOY1.71
SustainabilityBALANCE1.5
LGBTQ+ IdentityOPEN1.49
Price SensitivityPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for Zenni Optical
CountryShare
United States76.0%
Canada6.4%
Germany2.9%

See Zenni Optical audiences in other countries

More Eyewear audiences in United States

Frequently asked questions

How many fans does Zenni Optical have in United States?

Zenni Optical has an estimated audience of 2,498,377 people in United States, concentrated in Texas and California.

What is the gender split and age of Zenni Optical fans?

70.8% of Zenni Optical fans are female, 29.2% are male, with an average age of 35.7 years.

Which brands do Zenni Optical fans like most?

Zenni Optical fans show strongest brand affinity for Tissot (25.12×), Indeed.com (5.42×), and Google Maps (4.91×) over the country average.

Where do Zenni Optical fans live in United States?

Zenni Optical fans in United States are most concentrated in Texas (reach 162,939), California (reach 140,333), and Florida (reach 119,244). These three regions account for the largest share of the active audience.

What other brands do Zenni Optical fans also like?

Beyond Zenni Optical itself, the audience over-indexes on Indeed.com (5.42×), Google Maps (4.91×), Autism Awareness (8.91×), and Capital One (3.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zenni Optical. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.