Rascasse Audience Intelligence

Zenni Optical Target Market in United States

Zenni Optical has an estimated audience of 2,634,528 people in United States.

#5among Eyewear in United States
#1238among Brand in United States#539in Fashion & Accessoires

The average Zenni Optical fan in United States is 36.4 years old, more female, and lives primarily in California.

By number of fans, Zenni Optical ranks #5 among the 40 objects in Eyewear in United States — 18.0× the group median.

Women make up 70.8% of the fan base, 22.3 percentage points more than the group average.

Compared with the other 39 objects in Eyewear, Zenni Optical fans stand out for their interest in Tissot, CDW and Hunter Boots.

Most fans live in California, Texas, Florida.

Top affinities include Tissot, CDW, Hunter Boots, with strongest over-indexing on Tissot (15.24× the country average).

Demographically, the Zenni Optical audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Indulgence, Quality Awareness.

The typical Zenni Optical fan in United States is more female, around 36.4 years old, with strong Indulgence tendencies and a notable affinity for Tissot.

Category: Fashion & Accessoires · Type: Brand · Subtype: Eyewear

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.6M
in United States
Gender
70.8%♀
29.2% male
Age
36.4
average years
Country rank
#11363
among all objects in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Zenni Optical

70.8% are female, 29.2% are male, average age 36.4.

Fig. 02

Gender split

70.8%
Female
29.2%
Male
Demographic split for Zenni Optical audience in United States
MetricValue
Female70.8%
Male29.2%
Average age36.4
Estimated audience size2,634,528
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Zenni Optical audience in United States
Age bracketShare%
16-2428%
25-3421%
35-4420%
45-5418%
55+13%
Fig. 04

Worldwide distribution

77.0%

of the worldwide Zenni Optical audience comes from United States.

Worldwide audience distribution share by country for Zenni Optical
CountryShare
United States77.0%
Canada5.7%
Germany2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Zenni Optical customers by region in United States
#RegionReachAffinity×
01West Virginia~30K2.35×
02Alaska~9K1.64×
03Oklahoma~50K1.57×
04Arkansas~40K1.53×
05Maine~20K1.49×
06Kentucky~50K1.36×
07Wisconsin~60K1.31×
08Vermont~7K1.30×
09Kansas~30K1.26×
10South Dakota~9K1.24×
11Wyoming~6K1.22×
12North Dakota~7K1.20×
13North Carolina~100K1.17×
14Alabama~50K1.17×
15New Hampshire~10K1.16×
16Ohio~100K1.15×
17Missouri~60K1.14×
18Montana~9K1.10×
19Tennessee~60K1.09×
20South Carolina~50K1.09×
21Iowa~30K1.09×
22New Mexico~20K1.07×
23Indiana~60K1.05×
24Utah~30K1.03×
25Minnesota~50K1.02×
26Nebraska~20K1.01×
27Idaho~10K1.00×
28Georgia~90K0.98×
29Delaware~7K0.93×
30Michigan~70K0.89×
31Louisiana~30K0.86×
32Pennsylvania~90K0.83×
33Oregon~30K0.83×
34Virginia~50K0.79×
35Illinois~80K0.78×
36Washington~50K0.78×
37Massachusetts~40K0.78×
38Arizona~50K0.77×
39Colorado~30K0.77×
40Mississippi~20K0.77×
41Rhode Island~6K0.77×
42Connecticut~20K0.75×
43Texas~100K0.73×
44Florida~100K0.70×
45Nevada~20K0.69×
46Maryland~30K0.68×
47Hawaii~6K0.52×
48New York~80K0.51×
49California~200K0.49×
50New Jersey~30K0.45×
Fig. 06

Affinity by region

Affinity by region — Zenni Optical, United States
0.45×1.00×2.35×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Zenni Optical audience vs. the country average
#·InterestCategoryAffinity×
01TissotFashion & Accessoires15.24×
02CDWTechnology & Electronics15.13×
03Hunter BootsFashion & Accessoires13.71×
04Anjelica HustonMovies & TV12.96×
05The A-TeamMovies & TV12.78×
06BiodermaBeauty & Wellness11.76×
07TransUnionTechnology & Electronics9.01×
08Warby ParkerFashion & Accessoires8.70×
09CheapOairTravel & Leisure8.44×
10Tom FordFashion & Accessoires6.08×
11FlightAwareTravel & Leisure5.26×
12Obsessed (2009 film)Movies & TV4.55×
13BoxingSports4.36×
14Ski resortTravel & Leisure3.72×
15EyewearFashion & Accessoires3.19×
16Bank of AmericaBusiness & Career2.48×
17Discount storesShopping2.31×
18IKEAHome & Garden2.23×
19Nordstrom RackFashion & Accessoires2.08×
20Trader Joe'sShopping1.87×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Zenni Optical audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Zenni Optical audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.90×
Quality AwarenessPREMIUM1.82×
Price SensitivityPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Zenni Optical audience vs. the country average · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.76×
PatriotismCONSERVATISM0.76×
TraditionCONSERVATISM0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

More Eyewear audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Zenni Optical over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/zenni-optical-158050” · Methodology