Rascasse Audience Intelligence

Tissot Target Market in United States

A data profile of the people who buy, follow and care about Tissot in United States — modelled from more than twelve digital signal sources. Tissot has an estimated audience of 2,788,570 people in United States.

#5among Watches in United States#1116among Brand in United States#514in Fashion & Accessoires

The average Tissot fan in United States is 36.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Straight Talk, TurboTax, ZipRecruiter, with strongest over-indexing on Straight Talk (18.74× the country average).

Demographically, the Tissot audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Luxury Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tissot fan in United States is more male, around 36.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Straight Talk.

Category: Fashion & Accessoires · Type: Brand · Subtype: Watches

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tissot profile in United States.

Audience size
2.8M
in United States
Gender
35.9%♀
64.1% male
Age
36.1
average years
Country rank
#10911
Brand in United States
Fig. 01

Search interest · 12-month trend

+58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tissot

35.9% are female, 64.1% are male, average age 36.1.

Fig. 02

Gender split

35.9%
Female
64.1%
Male
Demographic split for Tissot audience in United States
MetricValue
Female35.9%
Male64.1%
Average age36.1
Estimated audience size2,788,570
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Tissot audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3920%
40-4917%
50+14%
Fig. 04

Worldwide distribution

10.5%

of the worldwide Tissot audience comes from United States.

Worldwide audience distribution share by country for Tissot
CountryShare
Japan17.2%
United States10.5%
India6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tissot audience in United States is strongest.

Fig. 05

Top regions by affinity

Tissot customers by region in United States
#RegionReachAffinity×
01New York~300K1.97×
02Florida~300K1.84×
03New Jersey~100K1.80×
04Washington, District of Columbia~10K1.57×
05Massachusetts~80K1.49×
06California~400K1.42×
07Texas~300K1.37×
08Illinois~100K1.35×
09Connecticut~30K1.24×
10Virginia~80K1.23×
11Washington~60K1.17×
12Hawaii~10K1.14×
13Nevada~30K1.12×
14Georgia~90K1.10×
15Maryland~50K1.07×
16Rhode Island~9K1.05×
17New Hampshire~10K1.03×
18North Carolina~80K1.01×
19Colorado~40K1.01×
20Pennsylvania~90K1.00×
21Arizona~50K0.99×
22Utah~20K0.98×
23Alaska~6K0.95×
24Tennessee~50K0.92×
25Indiana~40K0.91×
26Michigan~60K0.87×
27Kansas~20K0.87×
28Maine~8K0.87×
29Delaware~7K0.87×
30Vermont~4K0.87×
31Ohio~70K0.86×
32South Carolina~30K0.86×
33Nebraska~10K0.84×
34North Dakota~5K0.84×
35Oregon~30K0.83×
36Missouri~40K0.82×
37Minnesota~30K0.82×
38New Mexico~10K0.82×
39Louisiana~30K0.81×
40Oklahoma~20K0.81×
41Arkansas~20K0.81×
42Idaho~10K0.80×
43Alabama~30K0.79×
44Iowa~20K0.79×
45Kentucky~30K0.78×
46Montana~6K0.77×
47Wisconsin~30K0.75×
48South Dakota~4K0.71×
49West Virginia~9K0.68×
50Mississippi~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Tissot, United States
0.67×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tissot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tissot audience
#·InterestCategoryAffinity×
01PaneraiFashion & Accessoires25.65×
02Taco CabanaFood & Beverages24.56×
03WootShopping24.44×
04Friendly'sFood & Beverages20.42×
05ZipRecruiterBusiness & Career20.22×
06Straight TalkTechnology & Electronics18.74×
07House partyHome & Garden18.43×
08BuckleFashion & Accessoires16.34×
09FedEx OfficeBusiness & Career16.30×
10Edible ArrangementsFood & Beverages14.56×
11TalbotsShopping13.82×
12G-ShockFashion & Accessoires12.98×
13Vera WangFashion & Accessoires12.73×
14TurboTaxBusiness & Career12.22×
15Rent-A-CenterHome & Garden11.73×
16Party CityKids & Family11.68×
17Bergdorf GoodmanFashion & Accessoires8.78×
18Sustainable energyHome & Garden8.38×
19MenardsHome & Garden4.94×
20The UPS StoreShopping4.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tissot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tissot audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.22×
SustainabilityBALANCE3.09×
IndulgenceJOY1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tissot audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.72×
Community OrientationOPEN0.78×
Family OrientationCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tissot's target market in United States?

Tissot's target market in United States covers an estimated 2,788,570 people, concentrated in California and Florida.

02

What is the gender split and age of Tissot customers?

35.9% of the Tissot audience are female, 64.1% are male, with an average age of 36.1 years.

03

Which brands do Tissot fans like most?

Tissot fans show strongest brand affinity for Straight Talk (18.74×), TurboTax (12.22×), and ZipRecruiter (20.22×) over the country average.

04

Where do Tissot fans live in United States?

Tissot fans in United States are most concentrated in California (reach ~400K), Florida (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Tissot fans also like?

Beyond Tissot itself, the audience over-indexes on TurboTax (12.22×), ZipRecruiter (20.22×), FedEx Office (16.3×), and Panerai (25.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Watches audiences in United States

See Tissot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tissot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →