Tissot Audience in United States
Tissot has an estimated audience of 2,700,622 people in United States. 35.9% are female, 64.1% are male, average age 36.1. Top regions: California, Texas, New York. Top brand affinities: Straight Talk, TurboTax, ZipRecruiter, Panerai, FedEx Office.
The average Tissot fan in United States is 36.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Straight Talk, TurboTax, ZipRecruiter, with strongest over-indexing on Straight Talk (18.74× the country average). Demographically, the Tissot audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Watches
Demographics of Tissot fans
| Metric | Value |
|---|---|
| Female | 35.9% |
| Male | 64.1% |
| Average age | 36.1 |
| Estimated audience size | 2,700,622 |
Audience persona
The typical Tissot fan in United States is more male, around 36.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Straight Talk.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 460,957 | 1.55× |
| Texas | 334,766 | 1.44× |
| New York | 326,568 | 2.16× |
| Florida | 325,699 | 1.78× |
| Illinois | 128,466 | 1.43× |
| New Jersey | 126,815 | 1.85× |
| Pennsylvania | 95,597 | 1.05× |
| Georgia | 92,365 | 1.11× |
| Massachusetts | 83,785 | 1.57× |
| Virginia | 83,208 | 1.26× |
| North Carolina | 79,226 | 0.97× |
| Ohio | 73,016 | 0.88× |
| Washington | 64,927 | 1.2× |
| Michigan | 62,136 | 0.88× |
| Arizona | 55,309 | 1× |
| Maryland | 50,475 | 1.09× |
| Tennessee | 46,931 | 0.87× |
| Indiana | 44,827 | 0.91× |
| Colorado | 43,666 | 1.03× |
| Missouri | 36,578 | 0.84× |
| Connecticut | 34,597 | 1.28× |
| South Carolina | 33,152 | 0.82× |
| Minnesota | 31,257 | 0.81× |
| Wisconsin | 30,902 | 0.76× |
| Nevada | 30,007 | 1.15× |
| Oregon | 28,156 | 0.91× |
| Louisiana | 28,018 | 0.8× |
| Alabama | 27,219 | 0.72× |
| Kentucky | 25,055 | 0.74× |
| Oklahoma | 23,249 | 0.78× |
| Utah | 22,612 | 0.93× |
| Kansas | 17,862 | 0.84× |
| Iowa | 16,746 | 0.75× |
| Arkansas | 16,626 | 0.75× |
| Washington, District of Columbia | 14,428 | 1.78× |
| Hawaii | 13,629 | 1.17× |
| Mississippi | 13,255 | 0.6× |
| Nebraska | 10,578 | 0.78× |
| New Mexico | 10,523 | 0.78× |
| New Hampshire | 10,434 | 0.98× |
| Idaho | 10,010 | 0.74× |
| Rhode Island | 9,090 | 1.06× |
| Maine | 7,990 | 0.83× |
| West Virginia | 6,848 | 0.54× |
| Delaware | 6,007 | 0.81× |
| Montana | 5,119 | 0.68× |
| Alaska | 4,636 | 0.8× |
| Vermont | 3,635 | 0.77× |
| North Dakota | 3,481 | 0.63× |
| South Dakota | 3,398 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Straight Talk | 18.74× | Technology & Electronics |
| TurboTax | 12.22× | Business & Career |
| ZipRecruiter | 20.22× | Business & Career |
| Panerai | 25.65× | Fashion & Accessoires |
| FedEx Office | 16.3× | Business & Career |
| Sustainable energy | 8.38× | Home & Garden |
| Taco Cabana | 24.56× | Food & Beverages |
| Talbots | 13.82× | Shopping |
| Edible Arrangements | 14.56× | Food & Beverages |
| Buckle | 16.34× | Fashion & Accessoires |
| Rent-A-Center | 11.73× | Home & Garden |
| Woot | 24.44× | Shopping |
| House party | 18.43× | Home & Garden |
| Party City | 11.68× | Kids & Family |
| Menards | 4.94× | Home & Garden |
| The UPS Store | 4.46× | Shopping |
| Friendly's | 20.42× | Food & Beverages |
| Yogurtland | 20.89× | Food & Beverages |
| Vera Wang | 12.73× | Fashion & Accessoires |
| Bergdorf Goodman | 8.78× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 8.48 |
| LGBTQ+ Identity | OPEN | 2.13 |
| Design Affinity | PREMIUM | 1.99 |
| Indulgence | JOY | 1.84 |
| Sustainability | BALANCE | 1.83 |
| Quality Awareness | PREMIUM | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 17.6% |
| United States | 10.4% |
| India | 6.9% |
See Tissot audiences in other countries
More Watches audiences in United States
Frequently asked questions
How many fans does Tissot have in United States?
Tissot has an estimated audience of 2,700,622 people in United States, concentrated in California and Texas.
What is the gender split and age of Tissot fans?
35.9% of Tissot fans are female, 64.1% are male, with an average age of 36.1 years.
Which brands do Tissot fans like most?
Tissot fans show strongest brand affinity for Straight Talk (18.74×), TurboTax (12.22×), and ZipRecruiter (20.22×) over the country average.
Where do Tissot fans live in United States?
Tissot fans in United States are most concentrated in California (reach 460,957), Texas (reach 334,766), and New York (reach 326,568). These three regions account for the largest share of the active audience.
What other brands do Tissot fans also like?
Beyond Tissot itself, the audience over-indexes on TurboTax (12.22×), ZipRecruiter (20.22×), Panerai (25.65×), and FedEx Office (16.3×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tissot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.