Bioderma Audience in United States

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Bioderma has an estimated audience of 1,928,154 people in United States. 79.3% are female, 20.7% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Caitlin Clark, Shu Uemura, La Roche-Posay, Straight Talk, TurboTax.

The average Bioderma fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Caitlin Clark, Shu Uemura, La Roche-Posay, with strongest over-indexing on Caitlin Clark (12.29× the country average). Demographically, the Bioderma audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of Bioderma fans

Demographic split for Bioderma audience in United States
MetricValue
Female79.3%
Male20.7%
Average age37.3
Estimated audience size1,928,154

Audience persona

The typical Bioderma fan in United States is more female, around 37.3 years old, with strong Sustainability tendencies and a notable affinity for Caitlin Clark.

Top regions in United States

Top regions ranked by reach for Bioderma in United States
RegionReachAffinity
California432,4332.04×
Texas252,2881.52×
Florida207,3281.59×
New York191,8231.78×
Illinois95,5911.49×
New Jersey78,9251.61×
Georgia69,1211.16×
Pennsylvania63,4140.98×
Virginia63,0681.34×
Washington59,1321.53×
North Carolina58,0101×
Massachusetts55,5491.46×
Arizona50,7561.29×
Michigan47,6440.94×
Ohio47,1880.79×
Maryland40,4371.22×
Tennessee34,8670.9×
Colorado30,3091×
Indiana28,4960.81×
Minnesota26,9740.98×
Connecticut25,6901.33×
South Carolina25,4470.88×
Nevada24,3971.31×
Oregon24,3601.1×
Missouri22,7640.73×
Alabama22,3610.83×
Wisconsin21,5540.74×
Louisiana20,9260.84×
Oklahoma19,1640.9×
Kentucky18,4990.77×
Utah17,6481.02×
Kansas12,7960.84×
Arkansas11,3450.71×
Hawaii10,6071.28×
Iowa10,3900.65×
Mississippi9,9210.62×
Washington, District of Columbia8,3371.44×
New Mexico7,9020.82×
Nebraska7,7330.8×
Idaho7,2410.75×
Rhode Island5,9620.97×
New Hampshire5,9590.78×
Maine4,8500.7×
West Virginia4,6180.51×
Delaware3,7250.7×
Alaska3,1300.76×
South Dakota2,9180.65×
Montana2,7290.51×
North Dakota2,3310.59×
Vermont1,7730.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bioderma audience
BrandAffinityCategory
Caitlin Clark12.29×Sports
Shu Uemura44.1×Beauty & Wellness
La Roche-Posay21.18×Beauty & Wellness
Straight Talk14.46×Technology & Electronics
TurboTax9.43×Business & Career
Coach9.53×Fashion & Accessoires
Papyrus7.66×Politics & Society
Banana Republic7.79×Fashion & Accessoires
ZipRecruiter14.4×Business & Career
Tory Burch8.46×Fashion & Accessoires
Personal care4.92×Health
Midtown Manhattan9.16×Travel & Leisure
Lancôme11.63×Beauty & Wellness
Yu-Gi-Oh! GX38.45×Movies & TV
Balenciaga9×Fashion & Accessoires
Kiehl's12.74×Beauty & Wellness
FedEx Office12.57×Business & Career
The Players Championship36.01×Sports
Armour14.93×Kids & Family
Rubbermaid25.71×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bioderma audience
TraitClusterScore
SustainabilityBALANCE2.69
IndulgenceJOY2.26
LGBTQ+ IdentityOPEN2.08
Family OrientationCONSERVATISM1.88
Luxury OrientationPREMIUM1.79
Design AffinityPREMIUM1.7

Worldwide distribution

Worldwide audience distribution share by country for Bioderma
CountryShare
Brazil14.6%
United States10.2%
France7.6%

See Bioderma audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does Bioderma have in United States?

Bioderma has an estimated audience of 1,928,154 people in United States, concentrated in California and Texas.

What is the gender split and age of Bioderma fans?

79.3% of Bioderma fans are female, 20.7% are male, with an average age of 37.3 years.

Which brands do Bioderma fans like most?

Bioderma fans show strongest brand affinity for Caitlin Clark (12.29×), Shu Uemura (44.1×), and La Roche-Posay (21.18×) over the country average.

Where do Bioderma fans live in United States?

Bioderma fans in United States are most concentrated in California (reach 432,433), Texas (reach 252,288), and Florida (reach 207,328). These three regions account for the largest share of the active audience.

What other brands do Bioderma fans also like?

Beyond Bioderma itself, the audience over-indexes on Shu Uemura (44.1×), La Roche-Posay (21.18×), Straight Talk (14.46×), and TurboTax (9.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bioderma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.