Rascasse Audience Intelligence

Bioderma Target Market in United States

Bioderma has an estimated audience of 1.2M people in United States.

#32among Personal care in United States
#2430among brands in United States#290in Beauty & Wellness

The average Bioderma fan in United States is 38.0 years old, more female, and lives primarily in California.

By number of fans, Bioderma ranks #32 among the 241 objects in Personal care in United States — 2.0× the group median.

Compared with the other 240 objects in Personal care, Bioderma fans stand out for their interest in Yu-Gi-Oh! GX, TCBY and Corner Bakery Cafe.

Most fans live in California, New York, Texas.

Top affinities include Shu Uemura, Yu-Gi-Oh! GX, TCBY, with strongest over-indexing on Shu Uemura (44.1× the country average).

Demographically, the Bioderma audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Sustainability, Luxury Orientation.

The typical Bioderma fan in United States is more female, around 38.0 years old, with strong Sustainability tendencies and a notable affinity for Shu Uemura.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.2M
in United States
Gender
79.3%♀
20.7% male
Age
38.0
average years
Country rank
#22023
among all objects in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Bioderma

79.3% are female, 20.7% are male, average age 38.0.

Fig. 02

Gender split

79.3%
Female
20.7%
Male
Demographic split for Bioderma audience in United States
MetricValue
Female79.3%
Male20.7%
Average age38.0
Estimated audience size1.2M
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Bioderma audience in United States
Age bracketShare%
16-2425%
25-3421%
35-4419%
45-5418%
55+18%
Fig. 04

Worldwide distribution

8.5%

of the worldwide Bioderma audience comes from United States.

Worldwide audience distribution share by country for Bioderma
CountryShare
Brazil14.9%
United States8.5%
France7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Bioderma customers by region in United States
#RegionReachAffinity×
01California~300K1.83×
02New York~100K1.67×
03New Jersey~50K1.54×
04Florida~100K1.51×
05Texas~100K1.48×
06Washington~40K1.39×
07Massachusetts~30K1.39×
08Illinois~60K1.36×
09Washington, District of Columbia~3K1.30×
10Virginia~40K1.27×
11Nevada~10K1.26×
12Connecticut~20K1.25×
13Arizona~30K1.23×
14Maryland~30K1.21×
15Georgia~50K1.17×
16Hawaii~6K1.16×
17Oregon~20K1.06×
18Colorado~20K1.01×
19North Carolina~40K0.99×
20Utah~10K0.99×
21Rhode Island~4K0.98×
22Pennsylvania~40K0.97×
23Tennessee~20K0.95×
24Minnesota~20K0.95×
25Michigan~30K0.92×
26Louisiana~10K0.92×
27South Carolina~20K0.91×
28Kansas~9K0.91×
29Nebraska~6K0.91×
30Alaska~2K0.91×
31Oklahoma~10K0.90×
32Alabama~20K0.89×
33Maine~4K0.89×
34North Dakota~2K0.89×
35New Mexico~6K0.88×
36New Hampshire~4K0.87×
37Delaware~3K0.87×
38Vermont~2K0.87×
39Idaho~5K0.86×
40South Dakota~3K0.86×
41Indiana~20K0.85×
42Arkansas~9K0.84×
43Kentucky~10K0.83×
44Montana~3K0.83×
45Ohio~30K0.81×
46Wisconsin~20K0.81×
47Missouri~20K0.79×
48Mississippi~8K0.79×
49West Virginia~5K0.79×
50Iowa~8K0.76×
Fig. 06

Affinity by region

Affinity by region — Bioderma, United States
0.76×1.00×1.83×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Bioderma audience vs. the country average
#·InterestCategoryAffinity×
01Shu UemuraBeauty & Wellness44.10×
02Yu-Gi-Oh! GXMovies & TV38.45×
03TCBYFood & Beverages34.55×
04Paula's ChoiceBeauty & Wellness29.01×
05TatchaBeauty & Wellness25.37×
06Corner Bakery CafeFood & Beverages21.57×
07La Roche-PosayBeauty & Wellness21.18×
08Straight TalkTechnology & Electronics14.46×
09ZipRecruiterBusiness & Career14.40×
10Caitlin ClarkSports12.29×
11LancômeBeauty & Wellness11.63×
12TalbotsShopping10.66×
13CoachFashion & Accessoires9.53×
14TurboTaxBusiness & Career9.43×
15Midtown ManhattanTravel & Leisure9.16×
16BalenciagaFashion & Accessoires9.00×
17Tory BurchFashion & Accessoires8.46×
18Banana RepublicFashion & Accessoires7.79×
19PapyrusPolitics & Society7.66×
20Personal careHealth4.92×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Bioderma audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Bioderma audience vs. the country average · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.64×
Luxury OrientationPREMIUM1.94×
IndulgenceJOY1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Bioderma audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.47×
Need for SecurityCONSERVATISM0.54×
Risk AppetiteTHRILL0.71×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Bioderma over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/bioderma-21670” · Methodology