Rascasse Audience Intelligence

Bioderma Target Market in United States

A data profile of the people who buy, follow and care about Bioderma in United States — modelled from more than twelve digital signal sources. Bioderma has an estimated audience of 1,926,825 people in United States.

#22among Personal care in United States#1505among Brand in United States#224in Beauty & Wellness

The average Bioderma fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Shu Uemura, Caitlin Clark, La Roche-Posay, with strongest over-indexing on Shu Uemura (44.1× the country average).

Demographically, the Bioderma audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Sustainability, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bioderma fan in United States is more female, around 37.3 years old, with strong Sustainability tendencies and a notable affinity for Shu Uemura.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bioderma profile in United States.

Audience size
1.9M
in United States
Gender
79.3%♀
20.7% male
Age
37.3
average years
Country rank
#14653
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bioderma

79.3% are female, 20.7% are male, average age 37.3.

Fig. 02

Gender split

79.3%
Female
20.7%
Male
Demographic split for Bioderma audience in United States
MetricValue
Female79.3%
Male20.7%
Average age37.3
Estimated audience size1,926,825
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Bioderma audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3919%
40-4918%
50+18%
Fig. 04

Worldwide distribution

10.0%

of the worldwide Bioderma audience comes from United States.

Worldwide audience distribution share by country for Bioderma
CountryShare
Brazil14.4%
United States10.0%
France7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bioderma audience in United States is strongest.

Fig. 05

Top regions by affinity

Bioderma customers by region in United States
#RegionReachAffinity×
01California~400K1.83×
02New York~200K1.67×
03New Jersey~80K1.54×
04Florida~200K1.51×
05Texas~200K1.48×
06Washington~50K1.39×
07Massachusetts~50K1.39×
08Illinois~90K1.36×
09Washington, District of Columbia~8K1.30×
10Virginia~60K1.27×
11Nevada~20K1.26×
12Connecticut~20K1.25×
13Arizona~50K1.23×
14Maryland~40K1.21×
15Georgia~70K1.17×
16Hawaii~10K1.16×
17Oregon~20K1.06×
18Colorado~30K1.01×
19North Carolina~60K0.99×
20Utah~20K0.99×
21Rhode Island~6K0.98×
22Pennsylvania~60K0.97×
23Tennessee~40K0.95×
24Minnesota~30K0.95×
25Michigan~50K0.92×
26Louisiana~20K0.92×
27South Carolina~30K0.91×
28Kansas~10K0.91×
29Nebraska~9K0.91×
30Alaska~4K0.91×
31Oklahoma~20K0.90×
32Alabama~20K0.89×
33Maine~6K0.89×
34North Dakota~4K0.89×
35New Mexico~9K0.88×
36New Hampshire~7K0.87×
37Delaware~5K0.87×
38Vermont~3K0.87×
39Idaho~8K0.86×
40South Dakota~4K0.86×
41Indiana~30K0.85×
42Arkansas~10K0.84×
43Kentucky~20K0.83×
44Montana~4K0.83×
45Ohio~50K0.81×
46Wisconsin~20K0.81×
47Missouri~20K0.79×
48Mississippi~10K0.79×
49West Virginia~7K0.79×
50Iowa~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Bioderma, United States
0.76×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bioderma audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bioderma audience
#·InterestCategoryAffinity×
01Shu UemuraBeauty & Wellness44.10×
02Yu-Gi-Oh! GXMovies & TV38.45×
03The Players ChampionshipSports36.01×
04TCBYFood & Beverages34.55×
05Paula's ChoiceBeauty & Wellness29.01×
06La Roche-PosayBeauty & Wellness21.18×
07ArmourKids & Family14.93×
08Straight TalkTechnology & Electronics14.46×
09ZipRecruiterBusiness & Career14.40×
10Kiehl'sBeauty & Wellness12.74×
11FedEx OfficeBusiness & Career12.57×
12Caitlin ClarkSports12.29×
13CoachFashion & Accessoires9.53×
14TurboTaxBusiness & Career9.43×
15Midtown ManhattanTravel & Leisure9.16×
16BalenciagaFashion & Accessoires9.00×
17Tory BurchFashion & Accessoires8.46×
18Banana RepublicFashion & Accessoires7.79×
19PapyrusPolitics & Society7.66×
20Personal careHealth4.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bioderma audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bioderma audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.64×
Luxury OrientationPREMIUM1.94×
IndulgenceJOY1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bioderma audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.47×
Need for SecurityCONSERVATISM0.54×
Risk AppetiteTHRILL0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bioderma's target market in United States?

Bioderma's target market in United States covers an estimated 1,926,825 people, concentrated in California and Texas.

02

What is the gender split and age of Bioderma customers?

79.3% of the Bioderma audience are female, 20.7% are male, with an average age of 37.3 years.

03

Which brands do Bioderma fans like most?

Bioderma fans show strongest brand affinity for Shu Uemura (44.1×), Caitlin Clark (12.29×), and La Roche-Posay (21.18×) over the country average.

04

Where do Bioderma fans live in United States?

Bioderma fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bioderma fans also like?

Beyond Bioderma itself, the audience over-indexes on Caitlin Clark (12.29×), La Roche-Posay (21.18×), Straight Talk (14.46×), and TurboTax (9.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in United States

See Bioderma audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bioderma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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