TCBY Audience in United States

TCBY has an estimated audience of 773,877 people in United States. 69.6% are female, 30.4% are male, average age 36.0. Top regions: Texas, North Carolina, New York. Top brand affinities: Weleda, Kérastase, Cold Stone Creamery, Jean Paul Gaultier, Autism Awareness.

The average TCBY fan in United States is 36.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, North Carolina, New York. Top brand affinities include Weleda, Kérastase, Cold Stone Creamery, with strongest over-indexing on Weleda (171.23× the country average). Demographically, the TCBY audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of TCBY fans

Demographic split for TCBY audience in United States
MetricValue
Female69.6%
Male30.4%
Average age36.0
Estimated audience size773,877

Audience persona

The typical TCBY fan in United States is more female, around 36.0 years old, with strong Indulgence tendencies and a notable affinity for Weleda.

Top regions in United States

Top regions ranked by reach for TCBY in United States
RegionReachAffinity
Texas87,0481.31×
North Carolina58,9372.53×
New York47,9771.11×
Illinois44,9371.74×
South Carolina40,3633.47×
Alabama38,7013.58×
Tennessee33,6262.17×
Georgia32,1231.35×
Louisiana31,5793.16×
California31,3280.37×
Colorado27,1632.23×
Florida24,3250.46×
Arkansas22,5373.53×
Michigan18,3980.91×
Maryland13,7771.04×
Mississippi13,6992.15×
New Jersey10,7720.55×
Pennsylvania10,1160.39×
Ohio9,0080.38×
Virginia8,9540.48×
Nebraska8,3212.14×
Indiana8,1160.57×
Idaho7,3391.89×
Washington6,3830.41×
Missouri6,1280.49×
Massachusetts6,0900.4×
Utah5,8040.84×
West Virginia5,7741.6×
Arizona5,2560.33×
Minnesota4,4130.4×
Oregon4,3100.49×
Wisconsin3,9800.34×
Kentucky3,6580.38×
Oklahoma3,6580.43×
Connecticut3,3650.43×
Nevada3,2700.44×
Kansas2,9910.49×
Iowa2,7000.42×
New Mexico1,8080.47×
Hawaii1,7880.54×
Washington, District of Columbia1,4620.63×
New Hampshire1,1850.39×
North Dakota1,0690.67×
Delaware1,0490.49×
Maine9540.34×
Montana8370.39×
Rhode Island7300.3×
South Dakota7190.4×
Alaska4970.3×
Wyoming4760.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TCBY audience
BrandAffinityCategory
Weleda171.23×Beauty & Wellness
Kérastase54.72×Beauty & Wellness
Cold Stone Creamery29.49×Food & Beverages
Jean Paul Gaultier35.71×Fashion & Accessoires
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Menchie's Frozen Yogurt35.23×Food & Beverages
Hickory Farms56.71×Shopping
Microblogging12.67×Technology & Electronics
La Roche-Posay20.83×Beauty & Wellness
Singer-songwriter5.51×Music & Radio
Cashback website43.8×Shopping
Boscov's18.61×Fashion & Accessoires
Bioderma28.79×Beauty & Wellness
Hotel Indigo44.43×Travel & Leisure
Zipcar37.33×Cars & Mobility
Caudalie25.9×Beauty & Wellness
Twilio33.45×Technology & Electronics
Nivea23.59×Beauty & Wellness
Income tax13.19×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TCBY audience
TraitClusterScore
IndulgenceJOY2.2
Luxury OrientationPREMIUM1.96
Pet OwnershipJOY1.92
Quality AwarenessPREMIUM1.61
Design AffinityPREMIUM1.6
Convenience OrientationPREMIUM1.6

Worldwide distribution

Worldwide audience distribution share by country for TCBY
CountryShare
United States89.5%
Canada4.5%
Japan1.3%

See TCBY audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does TCBY have in United States?

TCBY has an estimated audience of 773,877 people in United States, concentrated in Texas and North Carolina.

What is the gender split and age of TCBY fans?

69.6% of TCBY fans are female, 30.4% are male, with an average age of 36.0 years.

Which brands do TCBY fans like most?

TCBY fans show strongest brand affinity for Weleda (171.23×), Kérastase (54.72×), and Cold Stone Creamery (29.49×) over the country average.

Where do TCBY fans live in United States?

TCBY fans in United States are most concentrated in Texas (reach 87,048), North Carolina (reach 58,937), and New York (reach 47,977). These three regions account for the largest share of the active audience.

What other brands do TCBY fans also like?

Beyond TCBY itself, the audience over-indexes on Kérastase (54.72×), Cold Stone Creamery (29.49×), Jean Paul Gaultier (35.71×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TCBY. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.