Rascasse Audience Intelligence

TCBY Target Market in United States

A data profile of the people who buy, follow and care about TCBY in United States — modelled from more than twelve digital signal sources. TCBY has an estimated audience of 801,453 people in United States.

#2828among Brand in United States#1526in Food & Beverages

The average TCBY fan in United States is 36.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, North Carolina, New York.

Top brand affinities include Kérastase, Weleda, La Roche-Posay, with strongest over-indexing on Kérastase (64.67× the country average).

Demographically, the TCBY audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TCBY fan in United States is more female, around 36.0 years old, with strong Indulgence tendencies and a notable affinity for Kérastase.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TCBY profile in United States.

Audience size
801K
in United States
Gender
69.6%♀
30.4% male
Age
36.0
average years
Country rank
#27422
Brand in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TCBY

69.6% are female, 30.4% are male, average age 36.0.

Fig. 02

Gender split

69.6%
Female
30.4%
Male
Demographic split for TCBY audience in United States
MetricValue
Female69.6%
Male30.4%
Average age36.0
Estimated audience size801,453
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the TCBY audience in United States
Age bracketShare%
16-1921%
20-2928%
30-3922%
40-4916%
50+12%
Fig. 04

Worldwide distribution

89.6%

of the worldwide TCBY audience comes from United States.

Worldwide audience distribution share by country for TCBY
CountryShare
United States89.6%
Canada4.4%
Japan1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TCBY audience in United States is strongest.

Fig. 05

Top regions by affinity

TCBY customers by region in United States
#RegionReachAffinity×
01Alabama~40K4.09×
02Arkansas~20K3.61×
03Louisiana~30K3.39×
04South Carolina~40K3.20×
05North Carolina~70K3.00×
06Colorado~30K2.58×
07Idaho~9K2.19×
08Nebraska~8K2.18×
09Mississippi~10K1.95×
10West Virginia~7K1.91×
11Tennessee~30K1.89×
12Illinois~50K1.77×
13Texas~90K1.38×
14Utah~9K1.33×
15New York~60K1.31×
16Georgia~30K1.30×
17Michigan~20K0.87×
18Maryland~10K0.86×
19North Dakota~1K0.74×
20Alaska~1K0.68×
21Vermont<1K0.66×
22South Dakota~1K0.63×
23Washington, District of Columbia~1K0.62×
24Montana~1K0.60×
25Delaware~1K0.60×
26Hawaii~2K0.59×
27Rhode Island~1K0.55×
28New Mexico~2K0.54×
29New Hampshire~2K0.54×
30Indiana~8K0.53×
31Kansas~3K0.53×
32Maine~1K0.53×
33Nevada~4K0.48×
34Iowa~3K0.48×
35Missouri~6K0.47×
36Oregon~4K0.47×
37New Jersey~9K0.46×
38Oklahoma~4K0.45×
39Connecticut~3K0.45×
40Virginia~8K0.44×
41Kentucky~4K0.42×
42Florida~20K0.40×
43Washington~6K0.40×
44Wisconsin~5K0.40×
45Minnesota~4K0.39×
46Massachusetts~6K0.38×
47Pennsylvania~9K0.36×
48Ohio~9K0.36×
49Arizona~5K0.34×
50California~30K0.32×
Fig. 06

Affinity by region

Affinity by region — TCBY, United States
0.32×1.00×4.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TCBY audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TCBY audience
#·InterestCategoryAffinity×
01WeledaBeauty & Wellness139.74×
02KérastaseBeauty & Wellness64.67×
03Cashback websiteShopping60.14×
04Hickory FarmsShopping59.26×
05BiodermaBeauty & Wellness34.55×
06Menchie's Frozen YogurtFood & Beverages33.90×
07La Roche-PosayBeauty & Wellness30.91×
08ZipcarCars & Mobility29.97×
09TwilioTechnology & Electronics28.13×
10New York UniversityBusiness & Career24.16×
11Cold Stone CreameryFood & Beverages23.75×
12Laura DernMovies & TV18.56×
13Boscov'sFashion & Accessoires17.51×
14BB creamBeauty & Wellness13.55×
15Krispy KremeFood & Beverages8.02×
16Culver'sFood & Beverages7.32×
17CVS PharmacyShopping6.62×
18Jack in the BoxFood & Beverages6.59×
19Discount TireShopping6.29×
20WalgreensShopping4.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TCBY audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TCBY audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY4.07×
Pet OwnershipJOY2.55×
Price SensitivityPREMIUM2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TCBY audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.62×
Risk AppetiteTHRILL0.80×
TraditionCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is TCBY's target market in United States?

TCBY's target market in United States covers an estimated 801,453 people, concentrated in Texas and North Carolina.

02

What is the gender split and age of TCBY customers?

69.6% of the TCBY audience are female, 30.4% are male, with an average age of 36.0 years.

03

Which brands do TCBY fans like most?

TCBY fans show strongest brand affinity for Kérastase (64.67×), Weleda (139.74×), and La Roche-Posay (30.91×) over the country average.

04

Where do TCBY fans live in United States?

TCBY fans in United States are most concentrated in Texas (reach ~90K), North Carolina (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do TCBY fans also like?

Beyond TCBY itself, the audience over-indexes on Weleda (139.74×), La Roche-Posay (30.91×), Cold Stone Creamery (23.75×), and Cashback website (60.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See TCBY audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TCBY. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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