Zipcar Audience in United States

Zipcar logo

Zipcar has an estimated audience of 1,031,037 people in United States. 40.4% are female, 59.6% are male, average age 34.5. Top regions: New York, California, Massachusetts. Top brand affinities: Turo, Key Food, Alamo Rent a Car, Sixt, Toca Boca.

The average Zipcar fan in United States is 34.5 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Massachusetts. Top brand affinities include Turo, Key Food, Alamo Rent a Car, with strongest over-indexing on Turo (51.48× the country average). Demographically, the Zipcar audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car rental / sharing

Demographics of Zipcar fans

Demographic split for Zipcar audience in United States
MetricValue
Female40.4%
Male59.6%
Average age34.5
Estimated audience size1,031,037

Audience persona

The typical Zipcar fan in United States is more male, around 34.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Turo.

Top regions in United States

Top regions ranked by reach for Zipcar in United States
RegionReachAffinity
New York247,7544.3×
California226,7792×
Massachusetts109,6015.4×
Illinois76,0732.21×
Texas60,5180.68×
Pennsylvania56,0891.62×
Florida45,8710.66×
Maryland42,7942.41×
Washington41,1431.99×
New Jersey37,7871.44×
Georgia35,9801.13×
Michigan27,2901.01×
Virginia25,4771.01×
Washington, District of Columbia19,1676.18×
Oregon17,3611.47×
North Carolina16,3230.53×
Colorado14,8350.91×
Indiana14,4340.77×
Wisconsin14,2670.92×
Ohio13,0060.41×
Connecticut12,5461.21×
Rhode Island9,0712.76×
Arizona8,0450.38×
Tennessee7,0340.34×
Minnesota6,1380.42×
Missouri4,9890.3×
South Carolina4,7220.3×
Nevada4,7090.47×
New Hampshire4,3281.07×
Hawaii4,2070.95×
Louisiana4,1730.31×
Kentucky3,2280.25×
Alabama3,2250.22×
Utah2,4080.26×
Oklahoma2,3790.21×
Iowa2,3630.28×
Delaware2,0000.7×
Maine1,7480.47×
Kansas1,6980.21×
Arkansas1,5370.18×
Mississippi1,5040.18×
West Virginia1,3160.27×
New Mexico1,2460.24×
Vermont1,1270.62×
Idaho1,0550.2×
Nebraska9820.19×
Montana5830.2×
Alaska5700.26×
South Dakota3630.15×
North Dakota3110.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zipcar audience
BrandAffinityCategory
Turo51.48×Cars & Mobility
Key Food59.57×Shopping
Alamo Rent a Car55.96×Cars & Mobility
Sixt66.49×Cars & Mobility
Toca Boca79×Games
Gate 1 Travel64.34×Travel & Leisure
Twilio49.35×Technology & Electronics
National Car Rental23.18×Cars & Mobility
Fannie Mae52.71×Business & Career
Enterprise Rent-A-Car8.43×Cars & Mobility
Carsharing23.1×Cars & Mobility
Arabian Ranches Golf Club143.4×Travel & Leisure
Schneider Electric34.51×Technology & Electronics
Wind Mobile221.32×Business & Career
FedEx Office15.16×Business & Career
Boys & Girls Clubs of America27.64×Kids & Family
K-Swiss47.17×Fashion & Accessoires
Five Star35.93×Movies & TV
The UPS Store4.99×Shopping
Warsteiner134.02×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zipcar audience
TraitClusterScore
Urban LifestyleOPEN4.53
IndulgenceJOY2.81
Career OrientationPOWER1.98
Early Adopter MentalityPOWER1.82
LGBTQ+ IdentityOPEN1.69
Quality AwarenessPREMIUM1.67

Worldwide distribution

Worldwide audience distribution share by country for Zipcar
CountryShare
United States46.5%
United Kingdom26.3%
Canada4.9%

See Zipcar audiences in other countries

More Car rental / sharing audiences in United States

Frequently asked questions

How many fans does Zipcar have in United States?

Zipcar has an estimated audience of 1,031,037 people in United States, concentrated in New York and California.

What is the gender split and age of Zipcar fans?

40.4% of Zipcar fans are female, 59.6% are male, with an average age of 34.5 years.

Which brands do Zipcar fans like most?

Zipcar fans show strongest brand affinity for Turo (51.48×), Key Food (59.57×), and Alamo Rent a Car (55.96×) over the country average.

Where do Zipcar fans live in United States?

Zipcar fans in United States are most concentrated in New York (reach 247,754), California (reach 226,779), and Massachusetts (reach 109,601). These three regions account for the largest share of the active audience.

What other brands do Zipcar fans also like?

Beyond Zipcar itself, the audience over-indexes on Key Food (59.57×), Alamo Rent a Car (55.96×), Sixt (66.49×), and Toca Boca (79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zipcar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.