Rascasse Audience Intelligence

Zipcar Target Market in United States

A data profile of the people who buy, follow and care about Zipcar in United States — modelled from more than twelve digital signal sources. Zipcar has an estimated audience of 1,102,266 people in United States.

#8among Car rental / sharing in United States#2257among Brand in United States#699in Cars & Mobility

The average Zipcar fan in United States is 34.5 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Massachusetts.

Top brand affinities include Turo, Key Food, Alamo Rent a Car, with strongest over-indexing on Turo (51.48× the country average).

Demographically, the Zipcar audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zipcar fan in United States is more male, around 34.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Turo.

Category: Cars & Mobility · Type: Brand · Subtype: Car rental / sharing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zipcar profile in United States.

Audience size
1.1M
in United States
Gender
40.4%♀
59.6% male
Age
34.5
average years
Country rank
#22158
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zipcar

40.4% are female, 59.6% are male, average age 34.5.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Zipcar audience in United States
MetricValue
Female40.4%
Male59.6%
Average age34.5
Estimated audience size1,102,266
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Zipcar audience in United States
Age bracketShare%
16-1930%
20-2924%
30-3920%
40-4916%
50+11%
Fig. 04

Worldwide distribution

49.3%

of the worldwide Zipcar audience comes from United States.

Worldwide audience distribution share by country for Zipcar
CountryShare
United States49.3%
United Kingdom23.1%
Canada5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zipcar audience in United States is strongest.

Fig. 05

Top regions by affinity

Zipcar customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K7.12×
02Massachusetts~100K5.39×
03New York~200K4.15×
04Rhode Island~8K2.51×
05Maryland~40K2.39×
06Illinois~80K2.28×
07Washington~40K2.16×
08California~200K2.03×
09Oregon~20K1.61×
10Pennsylvania~60K1.59×
11New Jersey~40K1.46×
12Connecticut~10K1.11×
13Colorado~20K1.06×
14Georgia~30K1.05×
15Hawaii~5K1.05×
16New Hampshire~4K1.05×
17Virginia~20K0.97×
18Wisconsin~10K0.92×
19Michigan~20K0.91×
20Delaware~2K0.81×
21Indiana~10K0.70×
22Vermont~1K0.69×
23North Dakota~1K0.67×
24Florida~50K0.66×
25Texas~60K0.65×
26South Dakota~2K0.64×
27Alaska~1K0.63×
28Montana~2K0.58×
29Maine~2K0.55×
30North Carolina~20K0.49×
31West Virginia~2K0.49×
32Idaho~2K0.46×
33Nevada~4K0.45×
34Minnesota~6K0.44×
35Nebraska~2K0.44×
36New Mexico~2K0.43×
37Mississippi~4K0.42×
38Arkansas~3K0.40×
39Arizona~8K0.38×
40South Carolina~6K0.38×
41Iowa~3K0.38×
42Kansas~3K0.38×
43Ohio~10K0.37×
44Louisiana~5K0.37×
45Tennessee~7K0.36×
46Kentucky~4K0.35×
47Oklahoma~4K0.35×
48Utah~3K0.35×
49Missouri~5K0.33×
50Alabama~5K0.33×
Fig. 06

Affinity by region

Affinity by region — Zipcar, United States
0.33×1.00×7.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zipcar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zipcar audience
#·InterestCategoryAffinity×
01Wind MobileBusiness & Career221.32×
02Arabian Ranches Golf ClubTravel & Leisure143.40×
03WarsteinerFood & Beverages134.02×
04Toca BocaGames79.00×
05SixtCars & Mobility66.49×
06Gate 1 TravelTravel & Leisure64.34×
07Key FoodShopping59.57×
08Alamo Rent a CarCars & Mobility55.96×
09Fannie MaeBusiness & Career52.71×
10TuroCars & Mobility51.48×
11TwilioTechnology & Electronics49.35×
12K-SwissFashion & Accessoires47.17×
13Five StarMovies & TV35.93×
14Schneider ElectricTechnology & Electronics34.51×
15Boys & Girls Clubs of AmericaKids & Family27.64×
16National Car RentalCars & Mobility23.18×
17CarsharingCars & Mobility23.10×
18FedEx OfficeBusiness & Career15.16×
19Enterprise Rent-A-CarCars & Mobility8.43×
20The UPS StoreShopping4.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zipcar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zipcar audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN3.62×
Early Adopter MentalityPOWER2.86×
IndividualismJOY2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zipcar audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.83×
Community OrientationOPEN0.84×
CreativityOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Zipcar's target market in United States?

Zipcar's target market in United States covers an estimated 1,102,266 people, concentrated in New York and California.

02

What is the gender split and age of Zipcar customers?

40.4% of the Zipcar audience are female, 59.6% are male, with an average age of 34.5 years.

03

Which brands do Zipcar fans like most?

Zipcar fans show strongest brand affinity for Turo (51.48×), Key Food (59.57×), and Alamo Rent a Car (55.96×) over the country average.

04

Where do Zipcar fans live in United States?

Zipcar fans in United States are most concentrated in New York (reach ~200K), California (reach ~200K), and Massachusetts (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Zipcar fans also like?

Beyond Zipcar itself, the audience over-indexes on Key Food (59.57×), Alamo Rent a Car (55.96×), Sixt (66.49×), and Toca Boca (79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car rental / sharing audiences in United States

See Zipcar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zipcar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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