Rascasse Audience Intelligence

Carsharing Audience in United States

A data profile of the people who buy, follow and care about Carsharing in United States — modelled from more than twelve digital signal sources. Carsharing has an estimated audience of 3,515,374 people in United States.

#4649among Topic in United States#324in Cars & Mobility

The average Carsharing fan in United States is 39.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Waymo, Transportation network company, Ryan Gosling, with strongest over-indexing on Waymo (43.98× the country average).

Demographically, the Carsharing audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carsharing fan in United States is more male, around 39.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Waymo.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carsharing profile in United States.

Audience size
3.5M
in United States
Gender
34.6%♀
65.4% male
Age
39.3
average years
Country rank
#8983
Topic in United States
Fig. 01

Search interest · 12-month trend

+403%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carsharing fans

34.6% are female, 65.4% are male, average age 39.3.

Fig. 02

Gender split

34.6%
Female
65.4%
Male
Demographic split for Carsharing audience in United States
MetricValue
Female34.6%
Male65.4%
Average age39.3
Estimated audience size3,515,374
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Carsharing audience in United States
Age bracketShare%
16-1919%
20-2921%
30-3920%
40-4920%
50+20%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Carsharing audience comes from United States.

Worldwide audience distribution share by country for Carsharing
CountryShare
United States19.4%
Brazil6.3%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carsharing audience in United States is strongest.

Fig. 05

Top regions by affinity

Carsharing fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~10K2.01×
02Washington, District of Columbia~20K1.79×
03Kansas~40K1.40×
04Vermont~8K1.38×
05New Hampshire~20K1.21×
06Delaware~10K1.18×
07Rhode Island~10K1.16×
08West Virginia~20K1.13×
09Maine~10K1.12×
10Hawaii~20K1.11×
11Alaska~8K1.11×
12New Mexico~20K1.05×
13Montana~10K1.04×
14Nebraska~20K1.03×
15Mississippi~30K1.02×
16Iowa~30K1.01×
17Arkansas~30K1.00×
18South Dakota~8K1.00×
19Connecticut~30K0.99×
20Idaho~20K0.99×
21New York~200K0.96×
22Oklahoma~40K0.96×
23Kentucky~40K0.95×
24Nevada~30K0.95×
25New Jersey~80K0.94×
26Louisiana~40K0.94×
27Utah~30K0.94×
28Alabama~50K0.93×
29South Carolina~50K0.92×
30Oregon~40K0.91×
31Maryland~50K0.90×
32Missouri~50K0.90×
33Wisconsin~50K0.90×
34Tennessee~60K0.89×
35Minnesota~40K0.89×
36Indiana~60K0.88×
37Colorado~50K0.88×
38North Carolina~90K0.87×
39Arizona~60K0.86×
40Massachusetts~60K0.86×
41Washington~60K0.85×
42Michigan~80K0.84×
43Virginia~70K0.84×
44Ohio~90K0.83×
45Georgia~90K0.83×
46Pennsylvania~100K0.82×
47Illinois~90K0.79×
48Florida~200K0.75×
49California~300K0.69×
50Texas~200K0.68×
Fig. 06

Affinity by region

Affinity by region — Carsharing, United States
0.68×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carsharing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carsharing audience
#·InterestCategoryAffinity×
01Peer-to-peer carsharingCars & Mobility98.99×
02WaymoCars & Mobility43.98×
03MILESCars & Mobility33.83×
04RobotaxiCars & Mobility33.46×
05Transportation network companyTravel & Leisure27.84×
06Christina HendricksMovies & TV13.25×
07Carey MulliganMovies & TV12.87×
08TuroCars & Mobility11.05×
09Ryan GoslingMovies & TV10.55×
10Bryan CranstonMovies & TV8.81×
11Oscar IsaacMovies & TV6.89×
12UberCars & Mobility6.51×
13Delivery (commerce)Food & Beverages4.13×
14Instant messagingInternet & Social Media2.89×
15SoccerSports2.12×
16FIFA World Cup 2026Sports1.85×
17Capital OneBusiness & Career1.85×
18Online shoppingShopping1.57×
19New York CityTravel & Leisure1.52×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carsharing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carsharing audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.72×
Career OrientationPOWER1.93×
Quality AwarenessPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carsharing audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.94×
DIY MentalityTHRILL0.94×
Sports ActivityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Carsharing have in United States?

Carsharing has an estimated audience of 3,515,374 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Carsharing fans?

34.6% of Carsharing fans are female, 65.4% are male, with an average age of 39.3 years.

03

Which brands do Carsharing fans like most?

Carsharing fans show strongest brand affinity for Waymo (43.98×), Transportation network company (27.84×), and Ryan Gosling (10.55×) over the country average.

04

Where do Carsharing fans live in United States?

Carsharing fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Carsharing fans also like?

Beyond Carsharing itself, the audience over-indexes on Transportation network company (27.84×), Ryan Gosling (10.55×), Peer-to-peer carsharing (98.99×), and MILES (33.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Carsharing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Carsharing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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