Carsharing Audience in United States

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Carsharing has an estimated audience of 3,515,374 people in United States. 34.6% are female, 65.4% are male, average age 39.3. Top regions: California, Florida, New York. Top brand affinities: Waymo, Transportation network company, Peer-to-peer carsharing, Ryan Gosling, MILES.

The average Carsharing fan in United States is 39.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Waymo, Transportation network company, Peer-to-peer carsharing, with strongest over-indexing on Waymo (43.98× the country average). Demographically, the Carsharing audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 45 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Carsharing fans

Demographic split for Carsharing audience in United States
MetricValue
Female34.6%
Male65.4%
Average age39.3
Estimated audience size3,515,374

Audience persona

The typical Carsharing fan in United States is more male, around 39.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Waymo.

Top regions in United States

Top regions ranked by reach for Carsharing in United States
RegionReachAffinity
California155,7220.4×
Florida130,6640.55×
New York96,2430.49×
Texas74,5800.25×
Washington, District of Columbia44,8644.25×
Illinois43,6020.37×
Mississippi39,6131.37×
Georgia39,4770.36×
Virginia38,2630.45×
Iowa38,2341.32×
Maryland38,0700.63×
Michigan37,1390.4×
New Jersey35,8690.4×
Louisiana35,2210.78×
Arkansas35,1911.22×
Oklahoma34,4160.88×
Kentucky33,8700.77×
Alabama32,7850.67×
West Virginia32,7022×
Tennessee31,2330.44×
South Carolina31,0100.59×
Pennsylvania30,9920.26×
North Carolina30,4350.29×
Ohio30,3120.28×
Indiana30,2140.47×
Kansas30,2061.09×
Washington29,8950.42×
Colorado29,8120.54×
Missouri29,2610.52×
Arizona28,9050.4×
Hawaii28,8481.91×
Wisconsin27,7060.52×
New Hampshire26,9451.95×
Massachusetts26,5420.38×
Nebraska26,3851.5×
Connecticut26,3450.75×
New Mexico26,2471.49×
Nevada26,1630.77×
Rhode Island26,0192.33×
Maine26,0032.06×
Oregon25,8290.64×
Utah25,6740.82×
Vermont25,5914.15×
Minnesota24,7540.49×
Delaware23,3012.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carsharing audience
BrandAffinityCategory
Waymo43.98×Cars & Mobility
Transportation network company27.84×Travel & Leisure
Peer-to-peer carsharing98.99×Cars & Mobility
Ryan Gosling10.55×Movies & TV
MILES33.83×Cars & Mobility
Christina Hendricks13.25×Movies & TV
Uber6.51×Cars & Mobility
Robotaxi33.46×Cars & Mobility
Turo11.05×Cars & Mobility
Delivery (commerce)4.13×Food & Beverages
Instant messaging2.89×Internet & Social Media
Soccer2.12×Sports
Bryan Cranston8.81×Movies & TV
Movies1.51×Movies & TV
Online shopping1.57×Shopping
Carey Mulligan12.87×Movies & TV
Oscar Isaac6.89×Movies & TV
New York City1.52×Travel & Leisure
Capital One1.85×Business & Career
AutoZone1.82×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carsharing audience
TraitClusterScore
Urban LifestyleOPEN3.32
Quality AwarenessPREMIUM1.47
ExtroversionTHRILL1.39
Career OrientationPOWER1.34
TravellingTHRILL1.26
Need for SecurityCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Carsharing
CountryShare
United States19.4%
Brazil6.3%
Italy6.1%

See Carsharing audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Carsharing have in United States?

Carsharing has an estimated audience of 3,515,374 people in United States, concentrated in California and Florida.

What is the gender split and age of Carsharing fans?

34.6% of Carsharing fans are female, 65.4% are male, with an average age of 39.3 years.

Which brands do Carsharing fans like most?

Carsharing fans show strongest brand affinity for Waymo (43.98×), Transportation network company (27.84×), and Peer-to-peer carsharing (98.99×) over the country average.

Where do Carsharing fans live in United States?

Carsharing fans in United States are most concentrated in California (reach 155,722), Florida (reach 130,664), and New York (reach 96,243). These three regions account for the largest share of the active audience.

What other brands do Carsharing fans also like?

Beyond Carsharing itself, the audience over-indexes on Transportation network company (27.84×), Peer-to-peer carsharing (98.99×), Ryan Gosling (10.55×), and MILES (33.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carsharing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.