Robotaxi Audience in United States
Robotaxi has an estimated audience of 511,582 people in United States. 28.3% are female, 71.7% are male, average age 40.4. Top brand affinities: War on Terror, Israel, Elsword, Wikia, Tipsy Elves.
Top brand affinities include War on Terror, Israel, Elsword, with strongest over-indexing on War on Terror (19.37× the country average). Demographically, the Robotaxi audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Risk Appetite, Family Orientation.
Category: Cars & Mobility · Type: Brand · Subtype: Autonomous cars
Demographics of Robotaxi fans
| Metric | Value |
|---|---|
| Female | 28.3% |
| Male | 71.7% |
| Average age | 40.4 |
| Estimated audience size | 511,582 |
Audience persona
The typical Robotaxi fan in United States is more male, around 40.4 years old, with strong Risk Appetite tendencies and a notable affinity for War on Terror.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| War on Terror | 19.37× | Politics & Society |
| Israel | 2.39× | Travel & Leisure |
| Elsword | 18.12× | Games |
| Wikia | 2.68× | Internet & Social Media |
| Tipsy Elves | 7.61× | Shopping |
| MK | 3.13× | Music & Radio |
| Life of Pi | 6.53× | Movies & TV |
| Cam Ward | 2.33× | Sports |
| Hog Hunting | 2.07× | Sports |
| Kendra Scott | 1.73× | Fashion & Accessoires |
| Northrop Grumman | 3.64× | Business & Career |
| Hipster | 5.46× | Politics & Society |
| Regional styles of Mexican music | 1.53× | Music & Radio |
| Arrietty | 7.69× | Movies & TV |
| Barclays Center | 6.54× | Sports |
| Home staging | 2.68× | Home & Garden |
| Jesse Plemons | 1.74× | Movies & TV |
| Nebraska Cornhuskers football | 1.77× | Sports |
| Eden Lake | 4.05× | Movies & TV |
| Country Garden | 13.28× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.95 |
| Family Orientation | CONSERVATISM | 1.75 |
| Quality Awareness | PREMIUM | 1.63 |
| Urban Lifestyle | OPEN | 1.58 |
| Luxury Orientation | PREMIUM | 1.57 |
| Early Adopter Mentality | POWER | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.6% |
| Germany | 8.1% |
| Canada | 6.4% |
See Robotaxi audiences in other countries
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- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Robotaxi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.