Robotaxi Audience in United States
Robotaxi has an estimated audience of 511,582 people in United States. 28.3% are female, 71.7% are male, average age 40.4. Top brand affinities: Enterprise Rent-A-Car, Autism Awareness, Diabetes mellitus awareness, Tesla Motors, Carsharing.
Top brand affinities include Enterprise Rent-A-Car, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Enterprise Rent-A-Car (11.86× the country average). Demographically, the Robotaxi audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Risk Appetite, Family Orientation.
Category: Cars & Mobility · Type: Brand · Subtype: Autonomous cars
Demographics of Robotaxi fans
| Metric | Value |
|---|---|
| Female | 28.3% |
| Male | 71.7% |
| Average age | 40.4 |
| Estimated audience size | 511,582 |
Audience persona
The typical Robotaxi fan in United States is more male, around 40.4 years old, with strong Risk Appetite tendencies and a notable affinity for Enterprise Rent-A-Car.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Enterprise Rent-A-Car | 11.86× | Cars & Mobility |
| Autism Awareness | 15.36× | Health |
| Diabetes mellitus awareness | 9.52× | Health |
| Tesla Motors | 7.5× | Cars & Mobility |
| Carsharing | 19.37× | Cars & Mobility |
| Microblogging | 9.67× | Technology & Electronics |
| Singer-songwriter | 4.29× | Music & Radio |
| Autonomous car | 30.04× | Cars & Mobility |
| Kia Sportage | 18.12× | Cars & Mobility |
| Income tax | 10.12× | Business & Career |
| AutoZone | 2.54× | Cars & Mobility |
| Staples (Canada) | 3.1× | Business & Career |
| Charles, Prince of Wales | 15.23× | Politics & Society |
| Sixt | 13.79× | Cars & Mobility |
| Aaron Paul | 10.8× | Movies & TV |
| Planet Fitness | 2.08× | Sports |
| Livemusic | 2.66× | Music & Radio |
| Day trading | 5.97× | Business & Career |
| MSN | 1.97× | News |
| James McAvoy | 9.57× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.95 |
| Family Orientation | CONSERVATISM | 1.75 |
| Quality Awareness | PREMIUM | 1.63 |
| Urban Lifestyle | OPEN | 1.58 |
| Luxury Orientation | PREMIUM | 1.57 |
| Early Adopter Mentality | POWER | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.6% |
| Germany | 8.1% |
| Canada | 6.4% |
See Robotaxi audiences in other countries
More Autonomous cars audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Robotaxi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.