Uber Audience in United States
Uber has an estimated audience of 14,646,250 people in United States. 45.1% are female, 54.9% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Elsword, Kendra Scott, Israel, War on Terror.
The average Uber fan in United States is 38.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Elsword, Kendra Scott, with strongest over-indexing on Historic site (9.06× the country average). Demographically, the Uber audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car rental / sharing
Demographics of Uber fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 38.6 |
| Estimated audience size | 14,646,250 |
Audience persona
The typical Uber fan in United States is balanced, around 38.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,913,560 | 1.19× |
| Texas | 1,611,830 | 1.28× |
| Florida | 1,538,703 | 1.55× |
| New York | 1,240,156 | 1.52× |
| Georgia | 640,564 | 1.42× |
| Illinois | 635,611 | 1.3× |
| Pennsylvania | 554,074 | 1.12× |
| North Carolina | 463,027 | 1.05× |
| New Jersey | 446,571 | 1.2× |
| Ohio | 403,781 | 0.89× |
| Virginia | 398,284 | 1.12× |
| Massachusetts | 382,538 | 1.33× |
| Michigan | 334,161 | 0.87× |
| Maryland | 324,232 | 1.29× |
| Tennessee | 321,174 | 1.09× |
| Arizona | 314,903 | 1.05× |
| Washington | 277,615 | 0.94× |
| Missouri | 259,358 | 1.1× |
| South Carolina | 257,089 | 1.17× |
| Nevada | 256,652 | 1.81× |
| Indiana | 250,490 | 0.94× |
| Colorado | 249,005 | 1.08× |
| Louisiana | 223,859 | 1.19× |
| Connecticut | 184,484 | 1.26× |
| Wisconsin | 176,095 | 0.8× |
| Alabama | 175,803 | 0.86× |
| Minnesota | 173,341 | 0.83× |
| Oklahoma | 160,665 | 0.99× |
| Kentucky | 148,503 | 0.81× |
| Oregon | 145,222 | 0.87× |
| Utah | 118,035 | 0.9× |
| Arkansas | 104,899 | 0.87× |
| Mississippi | 99,648 | 0.83× |
| Kansas | 97,819 | 0.85× |
| Hawaii | 91,754 | 1.46× |
| Washington, District of Columbia | 77,346 | 1.76× |
| Iowa | 77,336 | 0.64× |
| New Mexico | 59,818 | 0.81× |
| Nebraska | 55,970 | 0.76× |
| Idaho | 54,296 | 0.74× |
| Rhode Island | 52,526 | 1.13× |
| New Hampshire | 45,188 | 0.78× |
| West Virginia | 42,636 | 0.63× |
| Delaware | 37,851 | 0.94× |
| Maine | 36,363 | 0.69× |
| Montana | 27,070 | 0.67× |
| Alaska | 23,847 | 0.76× |
| North Dakota | 17,464 | 0.58× |
| Vermont | 13,319 | 0.52× |
| South Dakota | 11,736 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 9.06× | Arts & Culture |
| Elsword | 22.6× | Games |
| Kendra Scott | 2.86× | Fashion & Accessoires |
| Israel | 1.65× | Travel & Leisure |
| War on Terror | 5.63× | Politics & Society |
| Cam Ward | 2.21× | Sports |
| Stucco | 3.31× | Home & Garden |
| Wikia | 1.64× | Internet & Social Media |
| Jeep Wagoneer | 2.73× | Cars & Mobility |
| Jesse Plemons | 1.62× | Movies & TV |
| Home staging | 2.13× | Home & Garden |
| TeachHUB | 1.59× | Business & Career |
| Personality | 2.09× | Business & Career |
| Hayward, California | 3.59× | Travel & Leisure |
| Keeper (password manager) | 2.08× | Technology & Electronics |
| jordy nelson | 4.85× | Sports |
| Corona (band) | 1.68× | Music & Radio |
| Nuts (film) | 1.68× | Movies & TV |
| Kento Yamazaki | 3.19× | Movies & TV |
| Viator | 1.62× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.77 |
| Indulgence | JOY | 1.33 |
| Early Adopter Mentality | POWER | 1.3 |
| Social Media Usage | JOY | 1.26 |
| Career Orientation | POWER | 1.26 |
| Quality Awareness | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.7% |
| Brazil | 12.2% |
| United Kingdom | 6.7% |
See Uber audiences in other countries
More Car rental / sharing audiences in United States
- Enterprise Rent-A-Car (26,564,257)
- Hertz (10,566,663)
- National Car Rental (5,393,841)
- Lyft (4,516,337)
- Alamo Rent a Car (2,540,824)
Frequently asked questions
How many fans does Uber have in United States?
Uber has an estimated audience of 14,646,250 people in United States, concentrated in California and Texas.
What is the gender split and age of Uber fans?
45.1% of Uber fans are female, 54.9% are male, with an average age of 38.6 years.
Which brands do Uber fans like most?
Uber fans show strongest brand affinity for Historic site (9.06×), Elsword (22.6×), and Kendra Scott (2.86×) over the country average.
Where do Uber fans live in United States?
Uber fans in United States are most concentrated in California (reach 1,913,560), Texas (reach 1,611,830), and Florida (reach 1,538,703). These three regions account for the largest share of the active audience.
What other brands do Uber fans also like?
Beyond Uber itself, the audience over-indexes on Elsword (22.6×), Kendra Scott (2.86×), Israel (1.65×), and War on Terror (5.63×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Uber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.