Uber Audience in United States

Uber has an estimated audience of 14,646,250 people in United States. 45.1% are female, 54.9% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Citi Bike, United States Postal Service, Google Maps, Ryan Gosling.

The average Uber fan in United States is 38.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Citi Bike, United States Postal Service, with strongest over-indexing on Kia Sportage (22.6× the country average). Demographically, the Uber audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car rental / sharing

Demographics of Uber fans

Demographic split for Uber audience in United States
MetricValue
Female45.1%
Male54.9%
Average age38.6
Estimated audience size14,646,250

Audience persona

The typical Uber fan in United States is balanced, around 38.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Uber in United States
RegionReachAffinity
California1,913,5601.19×
Texas1,611,8301.28×
Florida1,538,7031.55×
New York1,240,1561.52×
Georgia640,5641.42×
Illinois635,6111.3×
Pennsylvania554,0741.12×
North Carolina463,0271.05×
New Jersey446,5711.2×
Ohio403,7810.89×
Virginia398,2841.12×
Massachusetts382,5381.33×
Michigan334,1610.87×
Maryland324,2321.29×
Tennessee321,1741.09×
Arizona314,9031.05×
Washington277,6150.94×
Missouri259,3581.1×
South Carolina257,0891.17×
Nevada256,6521.81×
Indiana250,4900.94×
Colorado249,0051.08×
Louisiana223,8591.19×
Connecticut184,4841.26×
Wisconsin176,0950.8×
Alabama175,8030.86×
Minnesota173,3410.83×
Oklahoma160,6650.99×
Kentucky148,5030.81×
Oregon145,2220.87×
Utah118,0350.9×
Arkansas104,8990.87×
Mississippi99,6480.83×
Kansas97,8190.85×
Hawaii91,7541.46×
Washington, District of Columbia77,3461.76×
Iowa77,3360.64×
New Mexico59,8180.81×
Nebraska55,9700.76×
Idaho54,2960.74×
Rhode Island52,5261.13×
New Hampshire45,1880.78×
West Virginia42,6360.63×
Delaware37,8510.94×
Maine36,3630.69×
Montana27,0700.67×
Alaska23,8470.76×
North Dakota17,4640.58×
Vermont13,3190.52×
South Dakota11,7360.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Uber audience
BrandAffinityCategory
Kia Sportage22.6×Cars & Mobility
Citi Bike49.86×Politics & Society
United States Postal Service2.71×Business & Career
Google Maps2.47×Internet & Social Media
Ryan Gosling6.52×Movies & TV
Honda HR-V15.07×Cars & Mobility
Google News3.35×News
Best Buy2.25×Shopping
WhatsApp2.85×Internet & Social Media
Pre-school playgroup15.31×Kids & Family
Staples (Canada)2.38×Business & Career
MSN1.78×News
YouTube Music2.35×Internet & Social Media
Aldi1.65×Shopping
Dennis Quaid5.85×Movies & TV
Pollo Campero5.93×Food & Beverages
Hobby Lobby1.6×Home & Garden
New York Lottery4.92×Games
Jeep Grand Cherokee4.45×Cars & Mobility
Taco Bell1.68×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Uber audience
TraitClusterScore
Urban LifestyleOPEN1.77
IndulgenceJOY1.33
Early Adopter MentalityPOWER1.3
Social Media UsageJOY1.26
Career OrientationPOWER1.26
Quality AwarenessPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Uber
CountryShare
United States23.7%
Brazil12.2%
United Kingdom6.7%

See Uber audiences in other countries

More Car rental / sharing audiences in United States

Frequently asked questions

How many fans does Uber have in United States?

Uber has an estimated audience of 14,646,250 people in United States, concentrated in California and Texas.

What is the gender split and age of Uber fans?

45.1% of Uber fans are female, 54.9% are male, with an average age of 38.6 years.

Which brands do Uber fans like most?

Uber fans show strongest brand affinity for Kia Sportage (22.6×), Citi Bike (49.86×), and United States Postal Service (2.71×) over the country average.

Where do Uber fans live in United States?

Uber fans in United States are most concentrated in California (reach 1,913,560), Texas (reach 1,611,830), and Florida (reach 1,538,703). These three regions account for the largest share of the active audience.

What other brands do Uber fans also like?

Beyond Uber itself, the audience over-indexes on Citi Bike (49.86×), United States Postal Service (2.71×), Google Maps (2.47×), and Ryan Gosling (6.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Uber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.