Rascasse Audience Intelligence

Verizon Wireless Target Market in United States

A data profile of the people who buy, follow and care about Verizon Wireless in United States — modelled from more than twelve digital signal sources. Verizon Wireless has an estimated audience of 17,264,061 people in United States.

#5among Mobile phone operator in United States#195among Brand in United States#90in Technology & Electronics

The average Verizon Wireless fan in United States is 43.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Micro Center, Nancy Mace, AutoZone, with strongest over-indexing on Micro Center (4.33× the country average).

Demographically, the Verizon Wireless audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Need for Security, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Verizon Wireless fan in United States is balanced, around 43.8 years old, with strong Need for Security tendencies and a notable affinity for Micro Center.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Verizon Wireless profile in United States.

Audience size
17.3M
in United States
Gender
52.2%♀
47.8% male
Age
43.8
average years
Country rank
#1973
Brand in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Verizon Wireless

52.2% are female, 47.8% are male, average age 43.8.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Verizon Wireless audience in United States
MetricValue
Female52.2%
Male47.8%
Average age43.8
Estimated audience size17,264,061
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Verizon Wireless audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3918%
40-4923%
50+32%
Fig. 04

Worldwide distribution

97.6%

of the worldwide Verizon Wireless audience comes from United States.

Worldwide audience distribution share by country for Verizon Wireless
CountryShare
United States97.6%
Mexico0.6%
Brazil0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Verizon Wireless audience in United States is strongest.

Fig. 05

Top regions by affinity

Verizon Wireless customers by region in United States
#RegionReachAffinity×
01New Hampshire~100K1.51×
02Delaware~70K1.41×
03North Dakota~50K1.41×
04Alabama~300K1.34×
05Virginia~600K1.33×
06Maryland~400K1.31×
07Rhode Island~70K1.31×
08Pennsylvania~700K1.27×
09New Jersey~600K1.27×
10Idaho~100K1.23×
11Tennessee~400K1.22×
12Indiana~400K1.22×
13South Dakota~50K1.20×
14Vermont~40K1.20×
15Massachusetts~400K1.19×
16Iowa~200K1.12×
17Wyoming~30K1.12×
18Ohio~600K1.10×
19Nebraska~90K1.10×
20South Carolina~300K1.08×
21New York~1M1.04×
22Montana~50K1.04×
23Michigan~500K1.02×
24Connecticut~200K1.01×
25North Carolina~500K1.00×
26Georgia~500K0.98×
27Kansas~100K0.98×
28Maine~60K0.98×
29Minnesota~200K0.96×
30Arkansas~100K0.93×
31Mississippi~100K0.89×
32Colorado~200K0.88×
33Illinois~500K0.87×
34Kentucky~200K0.87×
35Oregon~200K0.86×
36Florida~1M0.85×
37Arizona~300K0.85×
38Louisiana~200K0.85×
39Wisconsin~200K0.80×
40Nevada~100K0.78×
41Utah~100K0.77×
42New Mexico~60K0.76×
43Hawaii~60K0.76×
44West Virginia~60K0.74×
45Missouri~200K0.73×
46California~1.5M0.72×
47Washington~200K0.71×
48Washington, District of Columbia~30K0.68×
49Texas~1M0.67×
50Oklahoma~100K0.66×
Fig. 06

Affinity by region

Affinity by region — Verizon Wireless, United States
0.66×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Verizon Wireless audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Verizon Wireless audience
#·InterestCategoryAffinity×
01Micro CenterShopping4.33×
02Google ImagesInternet & Social Media2.96×
03Drill bitHome & Garden2.64×
04Nancy MacePolitics & Society2.49×
05DrillHome & Garden2.21×
06WaterproofingHome & Garden2.03×
07LabCorpHealth1.99×
08WrenchHome & Garden1.95×
09QVCMovies & TV1.91×
10verizonTechnology & Electronics1.89×
11Google FlightsTravel & Leisure1.85×
12AutoZoneCars & Mobility1.80×
13O'Reilly Auto PartsCars & Mobility1.74×
14Advance Auto PartsCars & Mobility1.71×
15Google NewsNews1.70×
16TasteFashion & Accessoires1.68×
17T-MobileTechnology & Electronics1.64×
18Old agePolitics & Society1.61×
19Lindsey GrahamPolitics & Society1.58×
20WirelessTechnology & Electronics1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Verizon Wireless audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Verizon Wireless audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.35×
Price SensitivityPREMIUM1.18×
Quality AwarenessPREMIUM1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Verizon Wireless audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.59×
Design AffinityPREMIUM0.61×
ExtroversionTHRILL0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Verizon Wireless's target market in United States?

Verizon Wireless's target market in United States covers an estimated 17,264,061 people, concentrated in California and New York.

02

What is the gender split and age of Verizon Wireless customers?

52.2% of the Verizon Wireless audience are female, 47.8% are male, with an average age of 43.8 years.

03

Which brands do Verizon Wireless fans like most?

Verizon Wireless fans show strongest brand affinity for Micro Center (4.33×), Nancy Mace (2.49×), and AutoZone (1.8×) over the country average.

04

Where do Verizon Wireless fans live in United States?

Verizon Wireless fans in United States are most concentrated in California (reach ~1.5M), New York (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Verizon Wireless fans also like?

Beyond Verizon Wireless itself, the audience over-indexes on Nancy Mace (2.49×), AutoZone (1.8×), T-Mobile (1.64×), and Lindsey Graham (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mobile phone operator audiences in United States

See Verizon Wireless audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Verizon Wireless. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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