Verizon Wireless Audience in United States

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Verizon Wireless has an estimated audience of 17,052,478 people in United States. 52.2% are female, 47.8% are male, average age 43.8. Top regions: California, New York, Texas. Top brand affinities: Micro Center, AutoZone, T-Mobile, verizon, Drill.

The average Verizon Wireless fan in United States is 43.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Micro Center, AutoZone, T-Mobile, with strongest over-indexing on Micro Center (4.33× the country average). Demographically, the Verizon Wireless audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

Demographics of Verizon Wireless fans

Demographic split for Verizon Wireless audience in United States
MetricValue
Female52.2%
Male47.8%
Average age43.8
Estimated audience size17,052,478

Audience persona

The typical Verizon Wireless fan in United States is balanced, around 43.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Micro Center.

Top regions in United States

Top regions ranked by reach for Verizon Wireless in United States
RegionReachAffinity
California1,387,7990.74×
New York1,127,5421.18×
Texas1,018,5840.69×
Florida984,4760.85×
Pennsylvania803,3521.4×
New Jersey615,7601.42×
Virginia599,2911.44×
Ohio592,3201.13×
Georgia554,6051.06×
North Carolina531,2831.04×
Illinois493,8210.87×
Massachusetts440,9771.31×
Michigan433,6830.97×
Tennessee415,9301.22×
Indiana405,5151.3×
Maryland405,1631.38×
Alabama308,4581.29×
Arizona294,2440.85×
South Carolina285,6941.11×
Washington252,3530.74×
Colorado240,8760.9×
Minnesota231,9440.95×
Missouri200,5950.73×
Wisconsin197,4110.77×
Kentucky189,5600.89×
Louisiana182,8570.83×
Connecticut172,2611.01×
Oregon168,3140.86×
Iowa146,8241.05×
Arkansas130,3650.93×
Kansas126,4550.94×
Nevada120,9140.73×
Oklahoma120,3830.64×
Utah118,2340.77×
Mississippi115,6500.82×
New Hampshire105,1611.57×
Idaho96,6491.13×
Nebraska87,1341.02×
Rhode Island73,3821.35×
Delaware69,7591.48×
New Mexico61,3040.72×
Maine60,7330.99×
Hawaii54,8240.75×
West Virginia50,7090.64×
Montana46,3860.98×
South Dakota43,8511.11×
North Dakota40,9641.17×
Washington, District of Columbia37,6720.73×
Vermont35,1721.17×
Wyoming25,3561×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Verizon Wireless audience
BrandAffinityCategory
Micro Center4.33×Shopping
AutoZone1.8×Cars & Mobility
T-Mobile1.64×Technology & Electronics
verizon1.89×Technology & Electronics
Drill2.21×Home & Garden
LabCorp1.99×Health
Drill bit2.64×Home & Garden
Google Flights1.85×Travel & Leisure
Wrench1.95×Home & Garden
Google News1.7×News
Taste1.68×Fashion & Accessoires
O'Reilly Auto Parts1.74×Cars & Mobility
Wireless1.57×Technology & Electronics
Advance Auto Parts1.71×Cars & Mobility
Waterproofing2.03×Home & Garden
QVC1.91×Movies & TV
Old age1.61×Politics & Society
Google Images2.96×Internet & Social Media
Medicare (United States)1.84×Health
Discount Tire1.51×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Verizon Wireless audience
TraitClusterScore
Price SensitivityPREMIUM1.39
Need for SecurityCONSERVATISM1.17
Social Media UsageJOY1.11
Early Adopter MentalityPOWER1.07
Family OrientationCONSERVATISM1.07
ExtroversionTHRILL1.01

Worldwide distribution

Worldwide audience distribution share by country for Verizon Wireless
CountryShare
United States98.3%
Mexico0.6%
China0.4%

See Verizon Wireless audiences in other countries

More Mobile phone operator audiences in United States

Frequently asked questions

How many fans does Verizon Wireless have in United States?

Verizon Wireless has an estimated audience of 17,052,478 people in United States, concentrated in California and New York.

What is the gender split and age of Verizon Wireless fans?

52.2% of Verizon Wireless fans are female, 47.8% are male, with an average age of 43.8 years.

Which brands do Verizon Wireless fans like most?

Verizon Wireless fans show strongest brand affinity for Micro Center (4.33×), AutoZone (1.8×), and T-Mobile (1.64×) over the country average.

Where do Verizon Wireless fans live in United States?

Verizon Wireless fans in United States are most concentrated in California (reach 1,387,799), New York (reach 1,127,542), and Texas (reach 1,018,584). These three regions account for the largest share of the active audience.

What other brands do Verizon Wireless fans also like?

Beyond Verizon Wireless itself, the audience over-indexes on AutoZone (1.8×), T-Mobile (1.64×), verizon (1.89×), and Drill (2.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Verizon Wireless. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.