Rascasse Audience Intelligence

Comcast Target Market in United States

A data profile of the people who buy, follow and care about Comcast in United States — modelled from more than twelve digital signal sources. Comcast has an estimated audience of 14,139,207 people in United States.

#6among Mobile phone operator in United States#239among Brand in United States#120in Technology & Electronics

The average Comcast fan in United States is 42.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Pennsylvania.

Top brand affinities include MSN, Thandie Newton, Tubi TV, with strongest over-indexing on MSN (2.65× the country average).

Demographically, the Comcast audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Comcast fan in United States is balanced, around 42.3 years old, with strong Community Orientation tendencies and a notable affinity for MSN.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Comcast profile in United States.

Audience size
14.1M
in United States
Gender
54.3%♀
45.7% male
Age
42.3
average years
Country rank
#2482
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Comcast

54.3% are female, 45.7% are male, average age 42.3.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Comcast audience in United States
MetricValue
Female54.3%
Male45.7%
Average age42.3
Estimated audience size14,139,207
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Comcast audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3919%
40-4923%
50+28%
Fig. 04

Worldwide distribution

75.7%

of the worldwide Comcast audience comes from United States.

Worldwide audience distribution share by country for Comcast
CountryShare
United States75.7%
United Kingdom4.5%
Canada3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Comcast audience in United States is strongest.

Fig. 05

Top regions by affinity

Comcast customers by region in United States
#RegionReachAffinity×
01New Hampshire~200K3.74×
02Massachusetts~800K2.76×
03Delaware~100K2.69×
04Pennsylvania~1M2.57×
05Vermont~60K2.37×
06Washington~600K2.27×
07Maryland~500K2.18×
08Illinois~1M2.10×
09Colorado~400K1.85×
10Oregon~300K1.85×
11Michigan~700K1.82×
12New Jersey~600K1.58×
13Indiana~400K1.55×
14West Virginia~100K1.50×
15Connecticut~200K1.47×
16Georgia~600K1.43×
17Tennessee~400K1.36×
18Florida~1.5M1.35×
19Washington, District of Columbia~60K1.31×
20New Mexico~90K1.27×
21Virginia~400K1.23×
22Minnesota~300K1.23×
23Utah~200K1.22×
24California~1.5M0.89×
25Mississippi~90K0.76×
26Maine~30K0.59×
27South Carolina~100K0.46×
28Alabama~90K0.45×
29Texas~500K0.43×
30Arkansas~50K0.40×
31Rhode Island~20K0.39×
32Louisiana~70K0.36×
33Arizona~90K0.31×
34Alaska~9K0.30×
35Kentucky~50K0.29×
36North Dakota~8K0.28×
37New York~200K0.27×
38South Dakota~9K0.27×
39Missouri~60K0.26×
40Montana~10K0.26×
41Idaho~20K0.25×
42Kansas~30K0.24×
43Ohio~100K0.23×
44Hawaii~10K0.23×
45Wisconsin~50K0.22×
46Nevada~30K0.22×
47North Carolina~90K0.21×
48Nebraska~10K0.19×
49Iowa~20K0.18×
50Oklahoma~30K0.17×
Fig. 06

Affinity by region

Affinity by region — Comcast, United States
0.17×1.00×3.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Comcast audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Comcast audience
#·InterestCategoryAffinity×
01Thandie NewtonMovies & TV10.32×
02Charter CommunicationsTechnology & Electronics6.14×
03Tubi TVMovies & TV5.68×
04Dish NetworkTechnology & Electronics4.72×
05VuduInternet & Social Media3.58×
06Western UnionBusiness & Career2.67×
07MSNNews2.65×
08MeteorologyHome & Garden2.29×
09Real propertyHome & Garden2.09×
10Talk radioMusic & Radio1.92×
11Political scienceBusiness & Career1.89×
12IPTVTechnology & Electronics1.75×
13NASDAQBusiness & Career1.74×
14CBS NewsMovies & TV1.72×
15Creative CommonsTechnology & Electronics1.71×
16Apple TVMovies & TV1.70×
17Online newspaperNews1.64×
18DentistryBusiness & Career1.60×
19CBS SportsMovies & TV1.58×
20Ace HardwareHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Comcast audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Comcast audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.30×
PatriotismCONSERVATISM1.28×
Career OrientationPOWER1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Comcast audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
Design AffinityPREMIUM0.75×
Luxury OrientationPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Comcast's target market in United States?

Comcast's target market in United States covers an estimated 14,139,207 people, concentrated in California and Florida.

02

What is the gender split and age of Comcast customers?

54.3% of the Comcast audience are female, 45.7% are male, with an average age of 42.3 years.

03

Which brands do Comcast fans like most?

Comcast fans show strongest brand affinity for MSN (2.65×), Thandie Newton (10.32×), and Tubi TV (5.68×) over the country average.

04

Where do Comcast fans live in United States?

Comcast fans in United States are most concentrated in California (reach ~1.5M), Florida (reach ~1.5M), and Pennsylvania (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Comcast fans also like?

Beyond Comcast itself, the audience over-indexes on Thandie Newton (10.32×), Tubi TV (5.68×), Real property (2.09×), and Meteorology (2.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mobile phone operator audiences in United States

See Comcast audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Comcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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