Comcast Audience in United States

Comcast has an estimated audience of 14,260,975 people in United States. 54.3% are female, 45.7% are male, average age 42.3. Top regions: California, Florida, Pennsylvania. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Bruce Willis.

The average Comcast fan in United States is 42.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Pennsylvania. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (15.17× the country average). Demographically, the Comcast audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

Demographics of Comcast fans

Demographic split for Comcast audience in United States
MetricValue
Female54.3%
Male45.7%
Average age42.3
Estimated audience size14,260,975

Audience persona

The typical Comcast fan in United States is balanced, around 42.3 years old, with strong Extroversion tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Comcast in United States
RegionReachAffinity
California1,464,9430.93×
Florida1,328,1911.38×
Pennsylvania1,236,1312.57×
Illinois1,012,4732.13×
Massachusetts775,3182.76×
Michigan697,1541.87×
Washington670,8372.35×
Georgia653,6381.49×
New Jersey582,9591.61×
Texas574,4620.47×
Maryland555,4092.27×
Virginia441,7761.27×
Indiana428,5231.64×
Colorado426,7661.9×
Tennessee407,4911.42×
Oregon314,6851.93×
Minnesota264,5601.29×
New York221,8570.28×
Connecticut214,1121.5×
New Hampshire201,5473.59×
Utah162,4961.27×
South Carolina100,2140.47×
Ohio99,8150.23×
Delaware98,5392.5×
West Virginia93,7661.41×
Mississippi91,1690.78×
Alabama90,8600.46×
Arizona89,0410.31×
New Mexico86,0821.2×
North Carolina81,9010.19×
Missouri59,7680.26×
Louisiana59,4440.32×
Washington, District of Columbia56,1441.31×
Vermont55,9532.23×
Kentucky48,3950.27×
Arkansas44,3770.38×
Wisconsin41,5800.19×
Maine28,1780.55×
Nevada26,7200.19×
Kansas22,5930.2×
Oklahoma18,6140.12×
Iowa15,0140.13×
Rhode Island13,7230.3×
Idaho12,9740.18×
Hawaii10,3050.17×
Nebraska7,9200.11×
Montana6,0840.15×
South Dakota3,6620.11×
Alaska3,3170.11×
North Dakota3,0410.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Comcast audience
BrandAffinityCategory
Capital One15.17×Business & Career
Google Maps12.05×Internet & Social Media
CarGurus13.58×Cars & Mobility
Indeed.com9.09×Business & Career
Bruce Willis14.58×Movies & TV
Diane Keaton12.32×Movies & TV
Beetlejuice9.42×Movies & TV
Aaron Rodgers12.33×Sports
AccuWeather12.2×Home & Garden
Circle K13.02×Shopping
MSN7.1×News
DeviantArt12.26×Internet & Social Media
Billy Bob Thornton14.85×Movies & TV
Khan Academy13.28×Business & Career
Catherine Zeta-Jones17.9×Movies & TV
Google News9.17×News
Enterprise Rent-A-Car9.27×Cars & Mobility
Blake Lively14.07×Movies & TV
Mandy Moore22.74×Music & Radio
Matthew McConaughey12.76×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Comcast audience
TraitClusterScore
ExtroversionTHRILL1.23
Family OrientationCONSERVATISM1.15
Community OrientationOPEN1.14
TraditionCONSERVATISM1.13
Need for SecurityCONSERVATISM1.09
Price SensitivityPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Comcast
CountryShare
United States75.8%
United Kingdom4.5%
Canada3.0%

See Comcast audiences in other countries

More Mobile phone operator audiences in United States

Frequently asked questions

How many fans does Comcast have in United States?

Comcast has an estimated audience of 14,260,975 people in United States, concentrated in California and Florida.

What is the gender split and age of Comcast fans?

54.3% of Comcast fans are female, 45.7% are male, with an average age of 42.3 years.

Which brands do Comcast fans like most?

Comcast fans show strongest brand affinity for Capital One (15.17×), Google Maps (12.05×), and CarGurus (13.58×) over the country average.

Where do Comcast fans live in United States?

Comcast fans in United States are most concentrated in California (reach 1,464,943), Florida (reach 1,328,191), and Pennsylvania (reach 1,236,131). These three regions account for the largest share of the active audience.

What other brands do Comcast fans also like?

Beyond Comcast itself, the audience over-indexes on Google Maps (12.05×), CarGurus (13.58×), Indeed.com (9.09×), and Bruce Willis (14.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Comcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.