Comcast Audience in United States
Comcast has an estimated audience of 14,260,975 people in United States. 54.3% are female, 45.7% are male, average age 42.3. Top regions: California, Florida, Pennsylvania. Top brand affinities: Goop, Governor of Michigan, Wok, headspace, Israel.
The average Comcast fan in United States is 42.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Pennsylvania. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (12.31× the country average). Demographically, the Comcast audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator
Demographics of Comcast fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 42.3 |
| Estimated audience size | 14,260,975 |
Audience persona
The typical Comcast fan in United States is balanced, around 42.3 years old, with strong Extroversion tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,464,943 | 0.93× |
| Florida | 1,328,191 | 1.38× |
| Pennsylvania | 1,236,131 | 2.57× |
| Illinois | 1,012,473 | 2.13× |
| Massachusetts | 775,318 | 2.76× |
| Michigan | 697,154 | 1.87× |
| Washington | 670,837 | 2.35× |
| Georgia | 653,638 | 1.49× |
| New Jersey | 582,959 | 1.61× |
| Texas | 574,462 | 0.47× |
| Maryland | 555,409 | 2.27× |
| Virginia | 441,776 | 1.27× |
| Indiana | 428,523 | 1.64× |
| Colorado | 426,766 | 1.9× |
| Tennessee | 407,491 | 1.42× |
| Oregon | 314,685 | 1.93× |
| Minnesota | 264,560 | 1.29× |
| New York | 221,857 | 0.28× |
| Connecticut | 214,112 | 1.5× |
| New Hampshire | 201,547 | 3.59× |
| Utah | 162,496 | 1.27× |
| South Carolina | 100,214 | 0.47× |
| Ohio | 99,815 | 0.23× |
| Delaware | 98,539 | 2.5× |
| West Virginia | 93,766 | 1.41× |
| Mississippi | 91,169 | 0.78× |
| Alabama | 90,860 | 0.46× |
| Arizona | 89,041 | 0.31× |
| New Mexico | 86,082 | 1.2× |
| North Carolina | 81,901 | 0.19× |
| Missouri | 59,768 | 0.26× |
| Louisiana | 59,444 | 0.32× |
| Washington, District of Columbia | 56,144 | 1.31× |
| Vermont | 55,953 | 2.23× |
| Kentucky | 48,395 | 0.27× |
| Arkansas | 44,377 | 0.38× |
| Wisconsin | 41,580 | 0.19× |
| Maine | 28,178 | 0.55× |
| Nevada | 26,720 | 0.19× |
| Kansas | 22,593 | 0.2× |
| Oklahoma | 18,614 | 0.12× |
| Iowa | 15,014 | 0.13× |
| Rhode Island | 13,723 | 0.3× |
| Idaho | 12,974 | 0.18× |
| Hawaii | 10,305 | 0.17× |
| Nebraska | 7,920 | 0.11× |
| Montana | 6,084 | 0.15× |
| South Dakota | 3,662 | 0.11× |
| Alaska | 3,317 | 0.11× |
| North Dakota | 3,041 | 0.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 12.31× | Internet & Social Media |
| Governor of Michigan | 13.51× | Politics & Society |
| Wok | 11.79× | Food & Beverages |
| headspace | 13.55× | Health |
| Israel | 2.99× | Travel & Leisure |
| Google Home | 9.16× | Technology & Electronics |
| Grinch | 5.67× | Movies & TV |
| Vocal harmony | 6.32× | Music & Radio |
| Elsword | 21.18× | Games |
| Grace Slick | 11.33× | Music & Radio |
| Hibachi | 10.08× | Food & Beverages |
| Whataburger | 2.25× | Food & Beverages |
| Cherish (group) | 13.23× | Music & Radio |
| El Paso County, Colorado | 13.59× | Travel & Leisure |
| TV Fanatic | 10.73× | Movies & TV |
| Hipster | 9.08× | Politics & Society |
| Fairy godmother | 7.02× | Literature |
| Guitarist (magazine) | 10.68× | Music & Radio |
| Kikar HaShabbat | 15.29× | News |
| No Escape (1994 film) | 9.81× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.23 |
| Family Orientation | CONSERVATISM | 1.15 |
| Community Orientation | OPEN | 1.14 |
| Tradition | CONSERVATISM | 1.13 |
| Need for Security | CONSERVATISM | 1.09 |
| Price Sensitivity | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.8% |
| United Kingdom | 4.5% |
| Canada | 3.0% |
See Comcast audiences in other countries
More Mobile phone operator audiences in United States
- T-Mobile (63,191,821)
- AT&T (41,299,611)
- verizon (40,950,624)
- Verizon Wireless (17,052,479)
- Straight Talk (8,502,344)
Frequently asked questions
How many fans does Comcast have in United States?
Comcast has an estimated audience of 14,260,975 people in United States, concentrated in California and Florida.
What is the gender split and age of Comcast fans?
54.3% of Comcast fans are female, 45.7% are male, with an average age of 42.3 years.
Which brands do Comcast fans like most?
Comcast fans show strongest brand affinity for Goop (12.31×), Governor of Michigan (13.51×), and Wok (11.79×) over the country average.
Where do Comcast fans live in United States?
Comcast fans in United States are most concentrated in California (reach 1,464,943), Florida (reach 1,328,191), and Pennsylvania (reach 1,236,131). These three regions account for the largest share of the active audience.
What other brands do Comcast fans also like?
Beyond Comcast itself, the audience over-indexes on Governor of Michigan (13.51×), Wok (11.79×), headspace (13.55×), and Israel (2.99×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Comcast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.