Rascasse Audience Intelligence

Comcast Cable Target Market in United States

A data profile of the people who buy, follow and care about Comcast Cable in United States — modelled from more than twelve digital signal sources. Comcast Cable has an estimated audience of 23,363,317 people in United States.

#4among Mobile phone operator in United States#136among Brand in United States#66in Technology & Electronics

The average Comcast Cable fan in United States is 45.0 years old, more male, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, Michigan, Florida.

Top brand affinities include Jon Bernthal, Roku, Beetlejuice, with strongest over-indexing on Jon Bernthal (9.13× the country average).

Demographically, the Comcast Cable audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Community Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Comcast Cable fan in United States is more male, around 45.0 years old, with strong Community Orientation tendencies and a notable affinity for Jon Bernthal.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Comcast Cable profile in United States.

Audience size
23.4M
in United States
Gender
44.9%♀
55.1% male
Age
45.0
average years
Country rank
#1342
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Comcast Cable

44.9% are female, 55.1% are male, average age 45.0.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Comcast Cable audience in United States
MetricValue
Female44.9%
Male55.1%
Average age45.0
Estimated audience size23,363,317
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Comcast Cable audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3918%
40-4923%
50+36%
Fig. 04

Worldwide distribution

91.9%

of the worldwide Comcast Cable audience comes from United States.

Worldwide audience distribution share by country for Comcast Cable
CountryShare
United States91.9%
China3.7%
Bangladesh0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Comcast Cable audience in United States is strongest.

Fig. 05

Top regions by affinity

Comcast Cable customers by region in United States
#RegionReachAffinity×
01Michigan<1K2.58×
02Pennsylvania<1K2.41×
03Delaware<1K2.07×
04Maryland<1K1.82×
05Illinois<1K1.72×
06Massachusetts<1K1.55×
07Alabama<1K1.53×
08New Jersey<1K1.45×
09New Hampshire<1K1.41×
10Connecticut<1K1.30×
11Indiana<1K1.26×
12Mississippi<1K1.18×
13West Virginia<1K1.16×
14Tennessee<1K1.13×
15Washington, District of Columbia<1K1.13×
16Oregon<1K1.11×
17Georgia<1K1.10×
18Washington<1K1.08×
19Vermont<1K1.05×
20North Dakota<1K1.01×
21Florida<1K0.99×
22Colorado<1K0.99×
23New Mexico<1K0.99×
24Virginia<1K0.97×
25South Dakota<1K0.96×
26Montana<1K0.95×
27Alaska<1K0.95×
28Rhode Island<1K0.92×
29Hawaii<1K0.91×
30Maine<1K0.91×
31Arkansas<1K0.90×
32Kansas<1K0.90×
33Idaho<1K0.89×
34Minnesota<1K0.87×
35Nebraska<1K0.87×
36Utah<1K0.86×
37Iowa<1K0.85×
38Kentucky<1K0.82×
39South Carolina<1K0.81×
40Louisiana<1K0.81×
41Oklahoma<1K0.81×
42Nevada<1K0.79×
43Wisconsin<1K0.75×
44Missouri<1K0.73×
45Arizona<1K0.68×
46Ohio<1K0.62×
47North Carolina<1K0.62×
48California<1K0.59×
49Texas<1K0.50×
50New York<1K0.50×
Fig. 06

Affinity by region

Affinity by region — Comcast Cable, United States
0.50×1.00×2.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Comcast Cable audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Comcast Cable audience
#·InterestCategoryAffinity×
01Christian SerratosMovies & TV12.01×
02Frontier CommunicationsTechnology & Electronics9.19×
03Jon BernthalMovies & TV9.13×
04Charter CommunicationsTechnology & Electronics7.71×
05Tubi TVMovies & TV7.50×
06Norman ReedusMovies & TV6.93×
07Dish NetworkTechnology & Electronics5.28×
08VuduInternet & Social Media4.75×
09RokuMovies & TV4.73×
10Accounting softwareBusiness & Career4.47×
11Western UnionBusiness & Career4.41×
12BeetlejuiceMovies & TV2.95×
13Financial servicesBusiness & Career2.10×
14Ace HardwareHome & Garden1.90×
15Pizza HutFood & Beverages1.89×
16Las VegasTravel & Leisure1.82×
17Google MapsInternet & Social Media1.80×
18GamblingGames1.79×
19SubwayFood & Beverages1.76×
20T-MobileTechnology & Electronics1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Comcast Cable audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Comcast Cable audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.48×
Need for SecurityCONSERVATISM1.41×
Convenience OrientationPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Comcast Cable audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
Luxury OrientationPREMIUM0.67×
Pet OwnershipJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Comcast Cable's target market in United States?

Comcast Cable's target market in United States covers an estimated 23,363,317 people, concentrated in Pennsylvania and Michigan.

02

What is the gender split and age of Comcast Cable customers?

44.9% of the Comcast Cable audience are female, 55.1% are male, with an average age of 45.0 years.

03

Which brands do Comcast Cable fans like most?

Comcast Cable fans show strongest brand affinity for Jon Bernthal (9.13×), Roku (4.73×), and Beetlejuice (2.95×) over the country average.

04

Where do Comcast Cable fans live in United States?

Comcast Cable fans in United States are most concentrated in Pennsylvania (reach <1K), Michigan (reach <1K), and Florida (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do Comcast Cable fans also like?

Beyond Comcast Cable itself, the audience over-indexes on Roku (4.73×), Beetlejuice (2.95×), Tubi TV (7.5×), and Western Union (4.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mobile phone operator audiences in United States

See Comcast Cable audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Comcast Cable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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