Rascasse Audience Intelligence

Frontier Communications Target Market in United States

A data profile of the people who buy, follow and care about Frontier Communications in United States — modelled from more than twelve digital signal sources. Frontier Communications has an estimated audience of 1,650,731 people in United States.

#2among Telecommunication company in United States#1709among Brand in United States#578in Technology & Electronics

The average Frontier Communications fan in United States is 46.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Comcast Cable, DirecTV, Tidal (service), with strongest over-indexing on Comcast Cable (9.19× the country average).

Demographically, the Frontier Communications audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Frontier Communications fan in United States is more male, around 46.2 years old, with strong Need for Security tendencies and a notable affinity for Comcast Cable.

Category: Technology & Electronics · Type: Brand · Subtype: Telecommunication company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frontier Communications profile in United States.

Audience size
1.7M
in United States
Gender
44.2%♀
55.8% male
Age
46.2
average years
Country rank
#16515
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Frontier Communications

44.2% are female, 55.8% are male, average age 46.2.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for Frontier Communications audience in United States
MetricValue
Female44.2%
Male55.8%
Average age46.2
Estimated audience size1,650,731
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Frontier Communications audience in United States
Age bracketShare%
16-198%
20-2913%
30-3918%
40-4922%
50+39%
Fig. 04

Worldwide distribution

95.4%

of the worldwide Frontier Communications audience comes from United States.

Worldwide audience distribution share by country for Frontier Communications
CountryShare
United States95.4%
India1.0%
Canada0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frontier Communications audience in United States is strongest.

Fig. 05

Top regions by affinity

Frontier Communications customers by region in United States
#RegionReachAffinity×
01Connecticut~200K9.92×
02West Virginia~70K9.50×
03Florida~400K3.29×
04California~500K2.97×
05Texas~300K2.32×
06Indiana~60K1.90×
07Wisconsin~40K1.74×
08Minnesota~30K1.36×
09Illinois~60K1.08×
10Arizona~30K0.98×
11Michigan~40K0.95×
12Ohio~50K0.93×
13New York~90K0.92×
14Alaska~3K0.85×
15North Carolina~40K0.71×
16Pennsylvania~40K0.70×
17North Dakota~2K0.70×
18New Mexico~6K0.69×
19South Carolina~20K0.67×
20Iowa~9K0.67×
21Vermont~2K0.65×
22South Dakota~2K0.64×
23Nevada~10K0.63×
24Montana~3K0.62×
25Washington, District of Columbia~3K0.60×
26Delaware~3K0.58×
27Hawaii~4K0.56×
28Virginia~20K0.55×
29Rhode Island~3K0.55×
30Tennessee~20K0.53×
31Maine~3K0.53×
32Nebraska~4K0.52×
33New Hampshire~3K0.51×
34Mississippi~7K0.49×
35Idaho~4K0.49×
36Arkansas~6K0.45×
37Alabama~10K0.43×
38Utah~6K0.42×
39Kansas~6K0.42×
40Oklahoma~7K0.39×
41New Jersey~20K0.38×
42Kentucky~8K0.38×
43Georgia~20K0.37×
44Colorado~10K0.37×
45Louisiana~8K0.37×
46Massachusetts~10K0.36×
47Missouri~10K0.36×
48Oregon~7K0.36×
49Maryland~9K0.33×
50Washington~10K0.31×
Fig. 06

Affinity by region

Affinity by region — Frontier Communications, United States
0.31×1.00×9.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frontier Communications audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frontier Communications audience
#·InterestCategoryAffinity×
01Tidal (service)Music & Radio15.20×
02Charter CommunicationsTechnology & Electronics14.32×
03ChromecastTechnology & Electronics11.60×
04Android TVMovies & TV10.91×
05Cox CommunicationsMovies & TV9.45×
06Comcast CableTechnology & Electronics9.19×
07Tubi TVMovies & TV8.75×
08VuduInternet & Social Media8.62×
09BroadbandTechnology & Electronics8.37×
10Home cinemaTechnology & Electronics8.00×
11Pandora RadioMusic & Radio7.00×
12ComcastTechnology & Electronics6.67×
13Pay televisionMovies & TV5.28×
14Digital televisionMovies & TV4.87×
15IPTVTechnology & Electronics4.68×
16Satellite televisionTechnology & Electronics4.61×
17RokuMovies & TV4.46×
18Apple MusicMusic & Radio4.16×
19DirecTVMovies & TV3.95×
20AT&TTechnology & Electronics3.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frontier Communications audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frontier Communications audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.20×
PatriotismCONSERVATISM1.15×
TraditionCONSERVATISM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frontier Communications audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.78×
Pet OwnershipJOY0.87×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Frontier Communications's target market in United States?

Frontier Communications's target market in United States covers an estimated 1,650,731 people, concentrated in California and Florida.

02

What is the gender split and age of Frontier Communications customers?

44.2% of the Frontier Communications audience are female, 55.8% are male, with an average age of 46.2 years.

03

Which brands do Frontier Communications fans like most?

Frontier Communications fans show strongest brand affinity for Comcast Cable (9.19×), DirecTV (3.95×), and Tidal (service) (15.2×) over the country average.

04

Where do Frontier Communications fans live in United States?

Frontier Communications fans in United States are most concentrated in California (reach ~500K), Florida (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Frontier Communications fans also like?

Beyond Frontier Communications itself, the audience over-indexes on DirecTV (3.95×), Tidal (service) (15.2×), Pay television (5.28×), and Comcast (6.67×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Frontier Communications. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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