Pandora Radio Audience in United States

Pandora Radio logo

Pandora Radio has an estimated audience of 10,024,033 people in United States. 55.7% are female, 44.3% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: YouTube Music, Khan Academy, Indeed.com, Reddit, Family.

The average Pandora Radio fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include YouTube Music, Khan Academy, Indeed.com, with strongest over-indexing on YouTube Music (4.51× the country average). Demographically, the Pandora Radio audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Demographics of Pandora Radio fans

Demographic split for Pandora Radio audience in United States
MetricValue
Female55.7%
Male44.3%
Average age35.2
Estimated audience size10,024,033

Audience persona

The typical Pandora Radio fan in United States is more female, around 35.2 years old, with strong Extroversion tendencies and a notable affinity for YouTube Music.

Top regions in United States

Top regions ranked by reach for Pandora Radio in United States
RegionReachAffinity
California813,3190.74×
Texas797,9370.93×
Florida583,7420.86×
New York507,9010.91×
Ohio441,4631.43×
Pennsylvania407,1061.21×
Illinois308,5720.92×
Georgia289,5660.94×
Michigan276,8361.06×
North Carolina269,6910.89×
New Jersey237,6800.93×
Tennessee205,3291.02×
Maryland203,8091.18×
Virginia196,1830.8×
Arizona195,0200.95×
Massachusetts184,9640.94×
Louisiana184,7351.43×
Wisconsin162,1621.08×
Indiana159,7560.87×
Missouri154,3040.95×
Colorado151,7290.96×
South Carolina151,2511×
Washington149,4490.74×
Alabama147,8571.06×
Oklahoma132,3441.19×
Connecticut111,7381.11×
Kentucky110,6140.88×
Minnesota110,2390.77×
Oregon101,5140.88×
Mississippi88,3731.07×
Arkansas85,0771.03×
Iowa82,2981×
Utah77,3140.86×
Kansas71,7430.91×
Nevada68,7980.71×
New Mexico59,0021.17×
Idaho55,4171.1×
Nebraska48,2700.96×
Montana47,0571.69×
New Hampshire43,1991.09×
Maine40,8801.14×
West Virginia33,1030.71×
Rhode Island32,5911.02×
Hawaii32,5870.76×
Delaware28,0661.01×
Vermont26,3031.49×
South Dakota24,1371.04×
Alaska21,5921.01×
Washington, District of Columbia19,1950.64×
North Dakota18,8240.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pandora Radio audience
BrandAffinityCategory
YouTube Music4.51×Internet & Social Media
Khan Academy6.39×Business & Career
Indeed.com2.86×Business & Career
Reddit2.35×Internet & Social Media
Family1.52×Kids & Family
Duolingo4.73×Business & Career
Spotify1.61×Internet & Social Media
Ticketmaster2.67×Travel & Leisure
Internet radio3.83×Technology & Electronics
Target Corporation1.58×Shopping
Android (operating system)1.51×Technology & Electronics
Dollar Tree1.73×Shopping
LinkedIn1.56×Internet & Social Media
Dollar General1.54×Shopping
Python (programming language)3.33×Technology & Electronics
Texas Roadhouse1.55×Food & Beverages
Internet Movie Database3.04×Movies & TV
ULTA Beauty1.9×Beauty & Wellness
Marshalls1.6×Fashion & Accessoires
Sephora1.57×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pandora Radio audience
TraitClusterScore
ExtroversionTHRILL1.29
Social Media UsageJOY1.13
Convenience OrientationPREMIUM1.1
IndulgenceJOY1.08
Price SensitivityPREMIUM1.07
Early Adopter MentalityPOWER1.02

Worldwide distribution

Worldwide audience distribution share by country for Pandora Radio
CountryShare
United States91.5%
Brazil1.9%
Italy0.8%

See Pandora Radio audiences in other countries

More TV / music streaming audiences in United States

Frequently asked questions

How many fans does Pandora Radio have in United States?

Pandora Radio has an estimated audience of 10,024,033 people in United States, concentrated in California and Texas.

What is the gender split and age of Pandora Radio fans?

55.7% of Pandora Radio fans are female, 44.3% are male, with an average age of 35.2 years.

Which brands do Pandora Radio fans like most?

Pandora Radio fans show strongest brand affinity for YouTube Music (4.51×), Khan Academy (6.39×), and Indeed.com (2.86×) over the country average.

Where do Pandora Radio fans live in United States?

Pandora Radio fans in United States are most concentrated in California (reach 813,319), Texas (reach 797,937), and Florida (reach 583,742). These three regions account for the largest share of the active audience.

What other brands do Pandora Radio fans also like?

Beyond Pandora Radio itself, the audience over-indexes on Khan Academy (6.39×), Indeed.com (2.86×), Reddit (2.35×), and Family (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pandora Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.