Rascasse Audience Intelligence

Pandora Radio Audience in United States

A data profile of the people who buy, follow and care about Pandora Radio in United States — modelled from more than twelve digital signal sources. Pandora Radio has an estimated audience of 10,044,876 people in United States.

#16among TV / music streaming in United States#91among Website / Newspaper / Magazine in United States#254in Music & Radio

The average Pandora Radio fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include YouTube Music, Khan Academy, Indeed.com, with strongest over-indexing on YouTube Music (4.51× the country average).

Demographically, the Pandora Radio audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pandora Radio fan in United States is more female, around 35.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for YouTube Music.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pandora Radio profile in United States.

Audience size
10M
in United States
Gender
55.7%♀
44.3% male
Age
35.2
average years
Country rank
#3562
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Pandora Radio

55.7% are female, 44.3% are male, average age 35.2.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Pandora Radio audience in United States
MetricValue
Female55.7%
Male44.3%
Average age35.2
Estimated audience size10,044,876
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Pandora Radio audience in United States
Age bracketShare%
16-1932%
20-2919%
30-3918%
40-4918%
50+13%
Fig. 04

Worldwide distribution

91.5%

of the worldwide Pandora Radio audience comes from United States.

Worldwide audience distribution share by country for Pandora Radio
CountryShare
United States91.5%
Brazil1.9%
Italy0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pandora Radio audience in United States is strongest.

Fig. 05

Top regions by affinity

Pandora Radio fans by region: top regions in United States
#RegionReachAffinity×
01Montana~50K1.81×
02Vermont~30K1.64×
03Ohio~500K1.53×
04Louisiana~200K1.39×
05Pennsylvania~400K1.20×
06New Mexico~60K1.18×
07Oklahoma~100K1.15×
08New Hampshire~40K1.14×
09Rhode Island~40K1.14×
10Connecticut~100K1.13×
11South Dakota~30K1.13×
12Maine~40K1.12×
13Delaware~30K1.12×
14Maryland~200K1.09×
15Mississippi~90K1.08×
16Wisconsin~200K1.06×
17Michigan~300K1.05×
18Alabama~100K1.03×
19Arkansas~90K1.03×
20Idaho~50K1.02×
21Alaska~20K1.01×
22Tennessee~200K0.98×
23South Carolina~100K0.97×
24Iowa~80K0.97×
25Nebraska~50K0.97×
26North Dakota~20K0.96×
27Georgia~300K0.95×
28Massachusetts~200K0.95×
29Missouri~200K0.95×
30New Jersey~200K0.94×
31Kansas~70K0.94×
32Colorado~100K0.90×
33Texas~800K0.89×
34New York~500K0.89×
35North Carolina~300K0.89×
36Arizona~200K0.89×
37Illinois~300K0.86×
38Kentucky~100K0.86×
39Oregon~100K0.85×
40Indiana~200K0.84×
41Utah~70K0.84×
42West Virginia~40K0.84×
43Florida~600K0.83×
44Virginia~200K0.79×
45Hawaii~30K0.76×
46Minnesota~100K0.74×
47California~800K0.69×
48Washington~100K0.69×
49Nevada~70K0.68×
50Washington, District of Columbia~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Pandora Radio, United States
0.67×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pandora Radio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pandora Radio audience
#·InterestCategoryAffinity×
01Khan AcademyBusiness & Career6.39×
02DuolingoBusiness & Career4.73×
03YouTube MusicInternet & Social Media4.51×
04Internet radioTechnology & Electronics3.83×
05Python (programming language)Technology & Electronics3.33×
06Internet Movie DatabaseMovies & TV3.04×
07Indeed.comBusiness & Career2.86×
08TicketmasterTravel & Leisure2.67×
09RedditInternet & Social Media2.35×
10ClaudeTechnology & Electronics2.25×
11ULTA BeautyBeauty & Wellness1.90×
12Dollar TreeShopping1.73×
13SpotifyInternet & Social Media1.61×
14MarshallsFashion & Accessoires1.60×
15Target CorporationShopping1.58×
16SephoraShopping1.57×
17Texas RoadhouseFood & Beverages1.55×
18Dollar GeneralShopping1.54×
19FamilyKids & Family1.52×
20Android (operating system)Technology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pandora Radio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pandora Radio audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.69×
Social Media UsageJOY1.37×
Design AffinityPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pandora Radio audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.67×
Need for SecurityCONSERVATISM0.85×
Risk AppetiteTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pandora Radio have in United States?

Pandora Radio has an estimated audience of 10,044,876 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pandora Radio fans?

55.7% of Pandora Radio fans are female, 44.3% are male, with an average age of 35.2 years.

03

Which brands do Pandora Radio fans like most?

Pandora Radio fans show strongest brand affinity for YouTube Music (4.51×), Khan Academy (6.39×), and Indeed.com (2.86×) over the country average.

04

Where do Pandora Radio fans live in United States?

Pandora Radio fans in United States are most concentrated in California (reach ~800K), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Pandora Radio fans also like?

Beyond Pandora Radio itself, the audience over-indexes on Khan Academy (6.39×), Indeed.com (2.86×), Reddit (2.35×), and Family (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in United States

See Pandora Radio audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pandora Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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