Rascasse Audience Intelligence

Pandora Radio Audience Demographics in United States

Pandora Radio has an estimated audience of 9M people in United States.

#11among TV / music streaming in United States
#103among websites & media in United States
#266in Music & Radio

The average Pandora Radio fan in United States is 35.9 years old, more female, and lives primarily in California.

By number of fans, Pandora Radio ranks #11 among the 54 objects in TV / music streaming in United States — 10.8× the group median.

Its fans are 0.8 years younger than the group average of 36.7.

Women make up 55.7% of the fan base, 6.3 percentage points more than the group average.

Compared with the other 53 objects in TV / music streaming, Pandora Radio fans stand out for their interest in Khan Academy, Duolingo and Internet radio.

Most fans live in California, Texas, New York.

Top affinities include Khan Academy, Duolingo, YouTube Music, with strongest over-indexing on Khan Academy (6.39× the country average).

Demographically, the Pandora Radio audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

The typical Pandora Radio fan in United States is more female, around 35.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Khan Academy.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
9M
in United States
Gender
55.7%♀
44.3% male
Age
35.9
average years
Country rank
#4016
among all objects in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Pandora Radio

55.7% are female, 44.3% are male, average age 35.9.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Pandora Radio audience in United States
MetricValue
Female55.7%
Male44.3%
Average age35.9
Estimated audience size9M
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Pandora Radio audience in United States
Age bracketShare%
16-2432%
25-3419%
35-4418%
45-5418%
55+13%
Fig. 04

Worldwide distribution

93.6%

of the worldwide Pandora Radio audience comes from United States.

Worldwide audience distribution share by country for Pandora Radio
CountryShare
United States93.6%
Brazil1.3%
Italy0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Pandora Radio fans by region: top regions in United States
#RegionReachAffinity×
01Montana~50K1.81×
02Vermont~30K1.64×
03Ohio~500K1.53×
04Louisiana~200K1.39×
05Pennsylvania~400K1.20×
06New Mexico~70K1.18×
07Oklahoma~100K1.15×
08New Hampshire~40K1.14×
09Rhode Island~30K1.14×
10Connecticut~100K1.13×
11South Dakota~30K1.13×
12Maine~40K1.12×
13Delaware~30K1.12×
14Maryland~200K1.09×
15Mississippi~90K1.08×
16Wisconsin~200K1.06×
17Michigan~300K1.05×
18Wyoming~20K1.04×
19Alabama~100K1.03×
20Arkansas~80K1.03×
21Idaho~50K1.02×
22Alaska~20K1.01×
23Tennessee~200K0.98×
24South Carolina~100K0.97×
25Iowa~80K0.97×
26Nebraska~50K0.97×
27North Dakota~20K0.96×
28Georgia~300K0.95×
29Massachusetts~200K0.95×
30Missouri~200K0.95×
31New Jersey~200K0.94×
32Kansas~70K0.94×
33Colorado~100K0.90×
34Texas~500K0.89×
35New York~500K0.89×
36North Carolina~300K0.89×
37Arizona~200K0.89×
38Illinois~300K0.86×
39Kentucky~100K0.86×
40Oregon~100K0.85×
41Indiana~200K0.84×
42Utah~70K0.84×
43West Virginia~40K0.84×
44Florida~500K0.83×
45Virginia~200K0.79×
46Hawaii~30K0.76×
47Minnesota~100K0.74×
48California~700K0.69×
49Washington~100K0.69×
50Nevada~60K0.68×
Fig. 06

Affinity by region

Affinity by region — Pandora Radio, United States
0.68×1.00×1.81×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Pandora Radio audience vs. the country average
#·InterestCategoryAffinity×
01Khan AcademyBusiness & Career6.39×
02DuolingoBusiness & Career4.73×
03YouTube MusicMusic & Radio4.51×
04Internet radioTechnology & Electronics3.83×
05Python (programming language)Technology & Electronics3.33×
06Internet Movie DatabaseMovies & TV3.04×
07Indeed.comBusiness & Career2.86×
08TicketmasterTravel & Leisure2.67×
09RedditInternet & Social Media2.35×
10ClaudeTechnology & Electronics2.25×
11ULTA BeautyBeauty & Wellness1.90×
12Fashion NovaShopping1.84×
13Dollar TreeShopping1.73×
14SpotifyMusic & Radio1.61×
15Target CorporationShopping1.58×
16NikeFashion & Accessoires1.58×
17SephoraShopping1.57×
18Dollar GeneralShopping1.54×
19FamilyKids & Family1.52×
20Android (operating system)Technology & Electronics1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Pandora Radio audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Pandora Radio audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.69×
Social Media UsageJOY1.37×
Design AffinityPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Pandora Radio audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.67×
Need for SecurityCONSERVATISM0.85×
Risk AppetiteTHRILL0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV / music streaming audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Pandora Radio over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/pandora-radio-9101” · Methodology