Rascasse Audience Intelligence

Chromecast Target Market in United States

A data profile of the people who buy, follow and care about Chromecast in United States — modelled from more than twelve digital signal sources. Chromecast has an estimated audience of 2,788,575 people in United States.

#9among Entertainment in United States#1115among Brand in United States#423in Technology & Electronics

The average Chromecast fan in United States is 39.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Comcast Cable, FIFA World Cup 2026, Roku, with strongest over-indexing on Comcast Cable (6.23× the country average).

Demographically, the Chromecast audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chromecast fan in United States is more male, around 39.5 years old, with strong Need for Security tendencies and a notable affinity for Comcast Cable.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chromecast profile in United States.

Audience size
2.8M
in United States
Gender
44.5%♀
55.5% male
Age
39.5
average years
Country rank
#10910
Brand in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Chromecast

44.5% are female, 55.5% are male, average age 39.5.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Chromecast audience in United States
MetricValue
Female44.5%
Male55.5%
Average age39.5
Estimated audience size2,788,575
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Chromecast audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3920%
40-4920%
50+21%
Fig. 04

Worldwide distribution

14.5%

of the worldwide Chromecast audience comes from United States.

Worldwide audience distribution share by country for Chromecast
CountryShare
United States14.5%
Japan11.2%
Brazil8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chromecast audience in United States is strongest.

Fig. 05

Top regions by affinity

Chromecast customers by region in United States
#RegionReachAffinity×
01Oregon~40K1.24×
02Washington~70K1.22×
03Nevada~30K1.22×
04Colorado~50K1.21×
05Utah~30K1.19×
06Hawaii~10K1.19×
07California~400K1.14×
08Florida~200K1.14×
09Kansas~30K1.13×
10Washington, District of Columbia~9K1.11×
11Minnesota~40K1.09×
12Nebraska~20K1.09×
13Missouri~50K1.08×
14Oklahoma~30K1.07×
15Montana~8K1.07×
16Michigan~80K1.05×
17Massachusetts~60K1.05×
18South Dakota~7K1.04×
19Illinois~100K1.03×
20Wisconsin~40K1.03×
21Iowa~20K1.02×
22Arkansas~20K1.02×
23Idaho~10K1.02×
24Arizona~60K1.01×
25Vermont~5K1.01×
26Texas~200K0.99×
27New Mexico~10K0.99×
28New York~200K0.96×
29Virginia~70K0.96×
30New Hampshire~10K0.96×
31New Jersey~70K0.95×
32Indiana~50K0.95×
33Tennessee~50K0.94×
34Maryland~50K0.94×
35Maine~9K0.93×
36North Dakota~5K0.93×
37Connecticut~30K0.92×
38Rhode Island~8K0.92×
39Pennsylvania~90K0.91×
40Georgia~80K0.91×
41Kentucky~30K0.91×
42Ohio~80K0.90×
43Louisiana~30K0.90×
44North Carolina~80K0.89×
45Alabama~30K0.87×
46Delaware~7K0.87×
47Alaska~5K0.86×
48West Virginia~10K0.85×
49South Carolina~40K0.84×
50Mississippi~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Chromecast, United States
0.75×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chromecast audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chromecast audience
#·InterestCategoryAffinity×
01Deborah Ann WollMovies & TV20.03×
02GoliathMovies & TV15.18×
03Viu (streaming media)Movies & TV14.49×
04QualcommTechnology & Electronics13.35×
05Josh GadMovies & TV12.00×
06Networking hardwareTechnology & Electronics11.62×
07Tubi TVMovies & TV11.21×
08Android TVMovies & TV9.74×
09Digital media playerTechnology & Electronics9.27×
10Cox CommunicationsMovies & TV8.04×
11RokuMovies & TV6.82×
12Smart TVTechnology & Electronics6.52×
13VuduInternet & Social Media6.32×
14Comcast CableTechnology & Electronics6.23×
15Wonder WomanMovies & TV3.96×
16Apple TVMovies & TV3.68×
17FIFA World Cup 2026Sports2.09×
18Mitch McConnellPolitics & Society1.98×
19SupermanMovies & TV1.92×
20Donald TrumpPolitics & Society1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chromecast audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chromecast audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.69×
SpiritualityBALANCE1.57×
PatriotismCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chromecast audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.90×
Luxury OrientationPREMIUM0.93×
Sports ActivityPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Chromecast's target market in United States?

Chromecast's target market in United States covers an estimated 2,788,575 people, concentrated in California and Texas.

02

What is the gender split and age of Chromecast customers?

44.5% of the Chromecast audience are female, 55.5% are male, with an average age of 39.5 years.

03

Which brands do Chromecast fans like most?

Chromecast fans show strongest brand affinity for Comcast Cable (6.23×), FIFA World Cup 2026 (2.09×), and Roku (6.82×) over the country average.

04

Where do Chromecast fans live in United States?

Chromecast fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Chromecast fans also like?

Beyond Chromecast itself, the audience over-indexes on FIFA World Cup 2026 (2.09×), Roku (6.82×), Deborah Ann Woll (20.03×), and Tubi TV (11.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entertainment audiences in United States

See Chromecast audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chromecast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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