Chromecast Audience in United States

Chromecast logo

Chromecast has an estimated audience of 2,828,555 people in United States. 44.5% are female, 55.5% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Roku, Tubi TV, Deborah Ann Woll, Superman, Goliath.

The average Chromecast fan in United States is 39.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Roku, Tubi TV, Deborah Ann Woll, with strongest over-indexing on Roku (6.82× the country average). Demographically, the Chromecast audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

Demographics of Chromecast fans

Demographic split for Chromecast audience in United States
MetricValue
Female44.5%
Male55.5%
Average age39.5
Estimated audience size2,828,555

Audience persona

The typical Chromecast fan in United States is more male, around 39.5 years old, with strong Indulgence tendencies and a notable affinity for Roku.

Top regions in United States

Top regions ranked by reach for Chromecast in United States
RegionReachAffinity
California375,9881.21×
Texas260,9611.07×
Florida218,0511.14×
New York156,9450.99×
Illinois103,0821.09×
Pennsylvania89,7040.94×
Georgia82,5100.95×
Ohio79,7180.91×
Michigan79,3591.07×
North Carolina78,1580.92×
Washington71,3481.26×
New Jersey71,0030.99×
Virginia70,0521.02×
Arizona60,3841.05×
Massachusetts59,6121.07×
Tennessee55,8790.98×
Colorado55,3621.24×
Missouri51,4341.13×
Indiana50,2710.97×
Maryland46,2020.95×
Minnesota45,3941.12×
Wisconsin42,5041×
Oregon41,8191.29×
South Carolina36,0610.85×
Alabama34,4590.87×
Oklahoma34,3261.09×
Louisiana32,9240.9×
Nevada32,4141.18×
Kentucky31,6610.89×
Utah29,5121.17×
Connecticut26,2770.93×
Kansas26,2091.18×
Iowa24,1121.03×
Arkansas23,4211.01×
Mississippi16,4240.7×
Nebraska14,9641.05×
Idaho13,7360.97×
Hawaii13,7291.13×
New Mexico13,1250.93×
New Hampshire10,4730.94×
West Virginia10,0920.77×
Washington, District of Columbia9,5711.13×
Maine9,0480.89×
Montana8,1311.04×
Rhode Island7,5760.84×
South Dakota6,4930.99×
Delaware6,3880.82×
North Dakota5,0380.87×
Alaska4,6560.77×
Vermont4,6010.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chromecast audience
BrandAffinityCategory
Roku6.82×Movies & TV
Tubi TV11.21×Movies & TV
Deborah Ann Woll20.03×Movies & TV
Superman1.92×Movies & TV
Goliath15.18×Movies & TV
Smart TV6.52×Technology & Electronics
Viu (streaming media)14.49×Movies & TV
Apple TV3.68×Movies & TV
Networking hardware11.62×Technology & Electronics
Wonder Woman3.96×Movies & TV
Fox News Channel1.56×Movies & TV
Vudu6.32×Internet & Social Media
Digital media player9.27×Technology & Electronics
Josh Gad12×Movies & TV
Qualcomm13.35×Technology & Electronics
Android TV9.74×Movies & TV
7.1 surround sound17.33×Technology & Electronics
CNN1.68×Movies & TV
Final Destination2.32×Movies & TV
Wi-Fi3.46×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chromecast audience
TraitClusterScore
IndulgenceJOY2.11
LGBTQ+ IdentityOPEN1.38
ExtroversionTHRILL1.29
Pet OwnershipJOY1.28
Early Adopter MentalityPOWER1.24
Price SensitivityPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Chromecast
CountryShare
United States14.6%
Japan11.1%
Brazil8.3%

See Chromecast audiences in other countries

More Entertainment audiences in United States

Frequently asked questions

How many fans does Chromecast have in United States?

Chromecast has an estimated audience of 2,828,555 people in United States, concentrated in California and Texas.

What is the gender split and age of Chromecast fans?

44.5% of Chromecast fans are female, 55.5% are male, with an average age of 39.5 years.

Which brands do Chromecast fans like most?

Chromecast fans show strongest brand affinity for Roku (6.82×), Tubi TV (11.21×), and Deborah Ann Woll (20.03×) over the country average.

Where do Chromecast fans live in United States?

Chromecast fans in United States are most concentrated in California (reach 375,988), Texas (reach 260,961), and Florida (reach 218,051). These three regions account for the largest share of the active audience.

What other brands do Chromecast fans also like?

Beyond Chromecast itself, the audience over-indexes on Tubi TV (11.21×), Deborah Ann Woll (20.03×), Superman (1.92×), and Goliath (15.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chromecast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.