Qualcomm Audience in United States

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Qualcomm has an estimated audience of 1,440,941 people in United States. 38.2% are female, 61.8% are male, average age 42.0. Top regions: California, Texas, New York. Top brand affinities: Google News, Networking hardware, Snapdragon, Honey bee, Verizon Wireless.

The average Qualcomm fan in United States is 42.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google News, Networking hardware, Snapdragon, with strongest over-indexing on Google News (7.79× the country average). Demographically, the Qualcomm audience skews more male with an average age of 42.0, and over-indexes on personality traits such as LGBTQ+ Identity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

Demographics of Qualcomm fans

Demographic split for Qualcomm audience in United States
MetricValue
Female38.2%
Male61.8%
Average age42.0
Estimated audience size1,440,941

Audience persona

The typical Qualcomm fan in United States is more male, around 42.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for Qualcomm in United States
RegionReachAffinity
California999,8276.31×
Texas155,8501.26×
New York116,6931.45×
Florida76,2110.78×
New Jersey59,5791.63×
Massachusetts58,0432.04×
Illinois57,8341.2×
Washington55,5141.92×
North Carolina47,4141.09×
Colorado42,7891.88×
Virginia41,6921.19×
Pennsylvania40,3060.83×
Michigan37,0730.98×
Arizona36,5061.24×
Georgia34,7150.78×
Oregon29,4271.78×
Ohio28,7500.65×
Maryland28,6461.16×
Tennessee19,7040.68×
Indiana16,8250.64×
Minnesota16,4600.8×
Connecticut15,8211.09×
Nevada13,8871×
Missouri13,4130.58×
Wisconsin13,2750.61×
Mississippi12,5691.06×
Utah11,3310.88×
South Carolina9,5260.44×
Alabama9,0060.45×
Washington, District of Columbia8,7512.02×
Kentucky8,5650.47×
Louisiana8,3250.45×
New Mexico7,9931.11×
New Hampshire7,5311.33×
Oklahoma6,8160.43×
Kansas6,5130.57×
Hawaii6,3581.03×
Arkansas6,2760.53×
Iowa5,9230.5×
Idaho5,2410.73×
Nebraska3,7220.52×
Rhode Island3,6150.79×
Delaware2,6550.67×
Maine2,6030.5×
West Virginia1,8980.28×
Montana1,7110.43×
Alaska1,5290.5×
North Dakota1,3970.47×
Vermont1,3900.55×
South Dakota1,1810.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Qualcomm audience
BrandAffinityCategory
Google News7.79×News
Networking hardware21.83×Technology & Electronics
Snapdragon24.27×Technology & Electronics
Honey bee11.43×Pets & Animals
Verizon Wireless7.07×Technology & Electronics
7.1 surround sound29.98×Technology & Electronics
T-Mobile3.32×Technology & Electronics
Straight Talk9.03×Technology & Electronics
Best Buy3.25×Shopping
Analog Devices32.43×Technology & Electronics
4K resolution7.61×Technology & Electronics
Indiana Hoosiers football6.23×Sports
Boost Mobile5.69×Technology & Electronics
Motorola11.99×Technology & Electronics
Gemini4×Technology & Electronics
Consumer Cellular9.29×Technology & Electronics
HTC25.57×Technology & Electronics
Jesus2.73×Politics & Society
Chat GPT3.99×Technology & Electronics
MediaTek35.22×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Qualcomm audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.22
Need for SecurityCONSERVATISM2.06
Early Adopter MentalityPOWER1.74
Family OrientationCONSERVATISM1.74
IndulgenceJOY1.71
Convenience OrientationPREMIUM1.48

Worldwide distribution

Worldwide audience distribution share by country for Qualcomm
CountryShare
United States26.2%
India17.4%
China6.1%

See Qualcomm audiences in other countries

More Computer / hardware audiences in United States

Frequently asked questions

How many fans does Qualcomm have in United States?

Qualcomm has an estimated audience of 1,440,941 people in United States, concentrated in California and Texas.

What is the gender split and age of Qualcomm fans?

38.2% of Qualcomm fans are female, 61.8% are male, with an average age of 42.0 years.

Which brands do Qualcomm fans like most?

Qualcomm fans show strongest brand affinity for Google News (7.79×), Networking hardware (21.83×), and Snapdragon (24.27×) over the country average.

Where do Qualcomm fans live in United States?

Qualcomm fans in United States are most concentrated in California (reach 999,827), Texas (reach 155,850), and New York (reach 116,693). These three regions account for the largest share of the active audience.

What other brands do Qualcomm fans also like?

Beyond Qualcomm itself, the audience over-indexes on Networking hardware (21.83×), Snapdragon (24.27×), Honey bee (11.43×), and Verizon Wireless (7.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Qualcomm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.