HTC Audience in United States

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HTC has an estimated audience of 638,791 people in United States. 38.4% are female, 61.6% are male, average age 39.2. Top regions: South Carolina, California, Texas. Top brand affinities: Lulu 黃路梓茵, Wikia, Elsword, Jeremy Riddle, Vocal harmony.

The average HTC fan in United States is 39.2 years old, more male, and lives primarily in South Carolina. The audience is concentrated in South Carolina, California, Texas. Top brand affinities include Lulu 黃路梓茵, Wikia, Elsword, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the HTC audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Consumer electronics

Demographics of HTC fans

Demographic split for HTC audience in United States
MetricValue
Female38.4%
Male61.6%
Average age39.2
Estimated audience size638,791

Audience persona

The typical HTC fan in United States is more male, around 39.2 years old, with strong Need for Security tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for HTC in United States
RegionReachAffinity
South Carolina173,12618.01×
California51,9630.74×
Texas40,6030.74×
New York38,5021.08×
Florida27,4840.64×
North Carolina23,4371.22×
Illinois18,7870.88×
Georgia16,8090.85×
Indiana15,7531.35×
Arizona15,7521.21×
Pennsylvania12,9980.6×
Ohio12,2400.62×
New Jersey11,6030.71×
Virginia11,4310.73×
Michigan11,1860.67×
Washington9,8480.77×
Massachusetts9,0140.72×
Tennessee8,7190.68×
Minnesota8,5250.93×
Missouri6,8070.66×
Maryland6,5010.59×
Colorado6,0200.6×
Wisconsin5,6300.59×
Oregon5,5530.76×
Alabama5,5050.62×
Kentucky4,9630.62×
Louisiana4,6140.56×
Oklahoma3,9750.56×
Connecticut3,9730.62×
Nevada3,6800.6×
Utah3,5560.62×
Iowa2,9900.57×
Kansas2,9560.59×
Arkansas2,8790.55×
Mississippi2,7750.53×
West Virginia1,9760.66×
New Mexico1,8110.57×
Idaho1,5830.49×
Hawaii1,5740.57×
Nebraska1,5240.48×
Washington, District of Columbia1,4570.76×
New Hampshire1,2390.49×
Maine1,0570.46×
Rhode Island1,0440.51×
Delaware8720.49×
Alaska7500.55×
North Dakota7460.57×
South Dakota6310.43×
Montana6240.35×
Vermont4930.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for HTC audience
BrandAffinityCategory
Lulu 黃路梓茵20×Movies & TV
Wikia8.99×Internet & Social Media
Elsword31.5×Games
Jeremy Riddle67.32×Music & Radio
Vocal harmony7.95×Music & Radio
Dog breed1.64×Pets & Animals
Israel2.53×Travel & Leisure
Home construction1.7×Home & Garden
Grinch4.23×Movies & TV
Jesse Plemons3.34×Movies & TV
Goop4.95×Internet & Social Media
Atkins diet4.25×Health
Kes (band)15.71×Music & Radio
La Opinión5×News
Governor of Michigan5.02×Politics & Society
Wok4.37×Food & Beverages
3D printing1.57×Technology & Electronics
La Jolla5.49×Travel & Leisure
Historic site2.48×Arts & Culture
Google Home3.74×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by HTC audience
TraitClusterScore
Need for SecurityCONSERVATISM4.39
Early Adopter MentalityPOWER2.68
LGBTQ+ IdentityOPEN2.38
IndulgenceJOY1.69
Family OrientationCONSERVATISM1.6
Luxury OrientationPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for HTC
CountryShare
United States24.4%
India10.0%
Japan9.0%

See HTC audiences in other countries

More Consumer electronics audiences in United States

Frequently asked questions

How many fans does HTC have in United States?

HTC has an estimated audience of 638,791 people in United States, concentrated in South Carolina and California.

What is the gender split and age of HTC fans?

38.4% of HTC fans are female, 61.6% are male, with an average age of 39.2 years.

Which brands do HTC fans like most?

HTC fans show strongest brand affinity for Lulu 黃路梓茵 (20×), Wikia (8.99×), and Elsword (31.5×) over the country average.

Where do HTC fans live in United States?

HTC fans in United States are most concentrated in South Carolina (reach 173,126), California (reach 51,963), and Texas (reach 40,603). These three regions account for the largest share of the active audience.

What other brands do HTC fans also like?

Beyond HTC itself, the audience over-indexes on Wikia (8.99×), Elsword (31.5×), Jeremy Riddle (67.32×), and Vocal harmony (7.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for HTC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.