Rascasse Audience Intelligence

HTC Target Market in United States

A data profile of the people who buy, follow and care about HTC in United States — modelled from more than twelve digital signal sources. HTC has an estimated audience of 643,492 people in United States.

#9among Consumer electronics in United States#3243among Brand in United States#914in Technology & Electronics

The average HTC fan in United States is 39.2 years old, more male, and lives primarily in South Carolina.

The audience is concentrated in South Carolina, California, Texas.

Top brand affinities include Mobile virtual network operator, A Million Ways to Die in the West, Information security, with strongest over-indexing on Mobile virtual network operator (146.09× the country average).

Demographically, the HTC audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Need for Security, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical HTC fan in United States is more male, around 39.2 years old, with strong Need for Security tendencies and a notable affinity for Mobile virtual network operator.

Category: Technology & Electronics · Type: Brand · Subtype: Consumer electronics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HTC profile in United States.

Audience size
643K
in United States
Gender
38.4%♀
61.6% male
Age
39.2
average years
Country rank
#31490
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of HTC

38.4% are female, 61.6% are male, average age 39.2.

Fig. 02

Gender split

38.4%
Female
61.6%
Male
Demographic split for HTC audience in United States
MetricValue
Female38.4%
Male61.6%
Average age39.2
Estimated audience size643,492
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the HTC audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3915%
40-4914%
50+28%
Fig. 04

Worldwide distribution

24.8%

of the worldwide HTC audience comes from United States.

Worldwide audience distribution share by country for HTC
CountryShare
United States24.8%
India10.2%
Japan9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HTC audience in United States is strongest.

Fig. 05

Top regions by affinity

HTC customers by region in United States
#RegionReachAffinity×
01South Carolina~200K17.58×
02Indiana~10K1.27×
03North Carolina~20K1.18×
04Arizona~20K1.15×
05New York~40K1.08×
06Minnesota~9K0.93×
07Illinois~20K0.85×
08Georgia~20K0.85×
09Washington, District of Columbia~2K0.81×
10Alaska~1K0.81×
11Oregon~6K0.80×
12West Virginia~2K0.80×
13North Dakota~1K0.80×
14Vermont<1K0.78×
15Washington~10K0.77×
16Texas~40K0.75×
17South Dakota~1K0.75×
18Tennessee~9K0.73×
19Massachusetts~9K0.73×
20New Jersey~10K0.72×
21Virginia~10K0.72×
22Hawaii~2K0.72×
23Rhode Island~1K0.72×
24Montana~1K0.72×
25Delaware~1K0.72×
26California~50K0.71×
27New Mexico~2K0.71×
28Kansas~4K0.70×
29New Hampshire~2K0.70×
30Maine~2K0.70×
31Kentucky~6K0.69×
32Utah~4K0.69×
33Mississippi~4K0.69×
34Missouri~7K0.68×
35Alabama~6K0.68×
36Louisiana~6K0.68×
37Connecticut~4K0.68×
38Michigan~10K0.67×
39Iowa~4K0.67×
40Idaho~2K0.67×
41Oklahoma~5K0.66×
42Nevada~4K0.66×
43Arkansas~3K0.66×
44Florida~30K0.65×
45Pennsylvania~10K0.65×
46Nebraska~2K0.65×
47Maryland~7K0.64×
48Ohio~10K0.62×
49Colorado~6K0.62×
50Wisconsin~6K0.62×
Fig. 06

Affinity by region

Affinity by region — HTC, United States
0.62×1.00×17.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HTC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HTC audience
#·InterestCategoryAffinity×
01Mobile virtual network operatorTechnology & Electronics146.09×
02A Million Ways to Die in the WestMovies & TV141.21×
03OnePlusTechnology & Electronics35.93×
04Alan TuringPolitics & Society34.53×
05QualcommTechnology & Electronics25.57×
06Microsoft StoreTechnology & Electronics23.00×
07Information securityBusiness & Career22.17×
08Straight TalkTechnology & Electronics20.90×
09Anna FarisMovies & TV20.00×
10Olivia MunnMovies & TV20.00×
11Thandie NewtonMovies & TV20.00×
12WaterworldMovies & TV20.00×
13Larry PagePolitics & Society20.00×
14GizmodoTechnology & Electronics18.86×
15Mobile phone accessoriesTechnology & Electronics13.91×
16Dropbox (service)Technology & Electronics13.31×
17CNETTechnology & Electronics12.71×
18The VergeTechnology & Electronics12.49×
19Computer securityBusiness & Career6.64×
20Digital photographyBusiness & Career6.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HTC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HTC audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM5.02×
IndulgenceJOY2.78×
Early Adopter MentalityPOWER2.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HTC audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.67×
DIY MentalityTHRILL0.70×
CreativityOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is HTC's target market in United States?

HTC's target market in United States covers an estimated 643,492 people, concentrated in South Carolina and California.

02

What is the gender split and age of HTC customers?

38.4% of the HTC audience are female, 61.6% are male, with an average age of 39.2 years.

03

Which brands do HTC fans like most?

HTC fans show strongest brand affinity for Mobile virtual network operator (146.09×), A Million Ways to Die in the West (141.21×), and Information security (22.17×) over the country average.

04

Where do HTC fans live in United States?

HTC fans in United States are most concentrated in South Carolina (reach ~200K), California (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do HTC fans also like?

Beyond HTC itself, the audience over-indexes on A Million Ways to Die in the West (141.21×), Information security (22.17×), Straight Talk (20.9×), and Anna Faris (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Consumer electronics audiences in United States

See HTC audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for HTC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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