Microsoft Store Audience in United States

Microsoft Store logo

Microsoft Store has an estimated audience of 1,513,984 people in United States. 52.6% are female, 47.4% are male, average age 31.1. Top regions: Texas, California, Florida. Top brand affinities: Farrah Abraham, OpenAI, The UPS Store, Gemini, A Million Ways to Die in the West.

The average Microsoft Store fan in United States is 31.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Farrah Abraham, OpenAI, The UPS Store, with strongest over-indexing on Farrah Abraham (75.69× the country average). Demographically, the Microsoft Store audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Microsoft Store fans

Demographic split for Microsoft Store audience in United States
MetricValue
Female52.6%
Male47.4%
Average age31.1
Estimated audience size1,513,984

Audience persona

The typical Microsoft Store fan in United States is balanced, around 31.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Farrah Abraham.

Top regions in United States

Top regions ranked by reach for Microsoft Store in United States
RegionReachAffinity
Texas177,9291.37×
California162,7130.98×
Florida136,9441.34×
New York84,4281×
Georgia49,7751.07×
Washington49,6801.64×
Pennsylvania48,1330.94×
North Carolina47,5291.04×
Illinois47,5130.94×
Ohio46,6711×
Michigan42,9691.09×
Virginia42,1331.14×
New Jersey35,3400.92×
Arizona35,1221.14×
Tennessee31,7171.04×
Indiana30,3231.1×
Massachusetts29,1110.98×
Missouri26,1681.07×
Maryland25,1760.97×
Colorado24,1181.01×
South Carolina21,4480.94×
Wisconsin21,1560.93×
Alabama20,9940.99×
Kentucky20,3251.07×
Minnesota19,7860.91×
Oregon18,6781.08×
Oklahoma18,0811.08×
Louisiana17,5030.9×
Utah16,8471.24×
Arkansas13,4811.08×
Nevada13,0100.89×
Connecticut12,9830.85×
Kansas12,7831.07×
Mississippi12,3940.99×
Iowa11,7350.94×
New Mexico8,0811.06×
Idaho7,7121.02×
West Virginia7,4541.06×
Nebraska6,5970.87×
New Hampshire5,4090.91×
Hawaii5,0750.78×
Washington, District of Columbia4,9221.08×
Maine4,6370.85×
Rhode Island4,0290.84×
Montana3,8680.92×
Delaware3,4280.82×
South Dakota3,2630.93×
North Dakota2,9230.94×
Alaska2,1260.66×
Vermont2,0620.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Microsoft Store audience
BrandAffinityCategory
Farrah Abraham75.69×Movies & TV
OpenAI21.43×Technology & Electronics
The UPS Store11.86×Shopping
Gemini14.98×Technology & Electronics
A Million Ways to Die in the West97.39×Movies & TV
TransUnion31.54×Technology & Electronics
OnStar75.44×Cars & Mobility
Toca Boca56.88×Games
Chat GPT11.86×Technology & Electronics
Turo25.53×Cars & Mobility
DuckDuckGo14.25×Internet & Social Media
Perplexity21.43×Technology & Electronics
Stuff (magazine)36.79×Technology & Electronics
Office Depot10.78×Shopping
Wells Fargo5.66×Business & Career
Edge (magazine)32.13×Games
AutoZone5.63×Cars & Mobility
FedEx Office17.43×Business & Career
JetBrains72.08×Technology & Electronics
Riddick (film)63.68×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Microsoft Store audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.25
Risk AppetiteTHRILL2.09
Luxury OrientationPREMIUM1.9
Family OrientationCONSERVATISM1.85
Early Adopter MentalityPOWER1.77
Need for SecurityCONSERVATISM1.72

Worldwide distribution

Worldwide audience distribution share by country for Microsoft Store
CountryShare
United States22.1%
Brazil12.4%
India6.7%

See Microsoft Store audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Microsoft Store have in United States?

Microsoft Store has an estimated audience of 1,513,984 people in United States, concentrated in Texas and California.

What is the gender split and age of Microsoft Store fans?

52.6% of Microsoft Store fans are female, 47.4% are male, with an average age of 31.1 years.

Which brands do Microsoft Store fans like most?

Microsoft Store fans show strongest brand affinity for Farrah Abraham (75.69×), OpenAI (21.43×), and The UPS Store (11.86×) over the country average.

Where do Microsoft Store fans live in United States?

Microsoft Store fans in United States are most concentrated in Texas (reach 177,929), California (reach 162,713), and Florida (reach 136,944). These three regions account for the largest share of the active audience.

What other brands do Microsoft Store fans also like?

Beyond Microsoft Store itself, the audience over-indexes on OpenAI (21.43×), The UPS Store (11.86×), Gemini (14.98×), and A Million Ways to Die in the West (97.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Microsoft Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.