OnStar Audience in United States

OnStar logo

OnStar has an estimated audience of 876,749 people in United States. 39.0% are female, 61.0% are male, average age 44.5. Top regions: Texas, Florida, California. Top brand affinities: TransUnion, Turo, Microsoft Store, The UPS Store, Atlas.

The average OnStar fan in United States is 44.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include TransUnion, Turo, Microsoft Store, with strongest over-indexing on TransUnion (45.54× the country average). Demographically, the OnStar audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of OnStar fans

Demographic split for OnStar audience in United States
MetricValue
Female39.0%
Male61.0%
Average age44.5
Estimated audience size876,749

Audience persona

The typical OnStar fan in United States is more male, around 44.5 years old, with strong Need for Security tendencies and a notable affinity for TransUnion.

Top regions in United States

Top regions ranked by reach for OnStar in United States
RegionReachAffinity
Texas95,6401.27×
Florida49,9700.84×
California49,9610.52×
Michigan47,9352.09×
New York30,5420.62×
Ohio30,4971.13×
Illinois29,5391.01×
Georgia28,7741.07×
North Carolina28,5391.08×
Pennsylvania22,6670.77×
Indiana20,4371.28×
Tennessee20,0071.14×
Missouri18,7441.33×
Louisiana18,1841.61×
Wisconsin16,2241.23×
Alabama15,9861.31×
Virginia15,7300.74×
Arizona15,1780.85×
South Carolina14,0091.06×
Oklahoma13,8201.42×
Kentucky13,3581.22×
Minnesota12,4250.99×
New Jersey11,9820.54×
Mississippi10,7941.49×
Arkansas10,3461.43×
Colorado10,2610.74×
Maryland10,0100.66×
Washington9,6040.55×
Iowa9,4591.31×
Massachusetts8,6080.5×
Kansas7,7111.12×
Nevada6,3030.74×
Nebraska5,5501.26×
Oregon5,4330.54×
West Virginia5,1901.27×
New Mexico5,1761.18×
Connecticut5,0500.57×
Utah4,4250.56×
North Dakota3,6012×
Idaho3,3420.76×
New Hampshire2,8920.84×
Maine2,8220.9×
Montana2,8021.15×
South Dakota2,7651.36×
Delaware2,0050.83×
Wyoming1,6251.25×
Alaska1,5370.82×
Rhode Island1,3500.48×
Vermont1,2850.83×
Washington, District of Columbia1,1740.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for OnStar audience
BrandAffinityCategory
TransUnion45.54×Technology & Electronics
Turo41.72×Cars & Mobility
Microsoft Store65.61×Technology & Electronics
The UPS Store9.81×Shopping
Atlas20.97×Music & Radio
Wells Fargo8.18×Business & Career
Office Depot14.04×Shopping
Dice22.51×Games
Newegg23.91×Shopping
Getaround118.07×Cars & Mobility
AutoZone6.69×Cars & Mobility
Advance Auto Parts9.44×Cars & Mobility
Ford Edge38.71×Cars & Mobility
National Car Rental19.33×Cars & Mobility
FedEx Office17.24×Business & Career
Deutsche Tourenwagen Meisterschaft151.86×Sports
Enterprise Car Sales30.64×Cars & Mobility
Best Buy5.15×Shopping
Stanley Steemer30.87×Home & Garden
MotorWeek109.86×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by OnStar audience
TraitClusterScore
Need for SecurityCONSERVATISM2.31
Family OrientationCONSERVATISM1.96
IndulgenceJOY1.69
Career OrientationPOWER1.52
Pet OwnershipJOY1.49
Quality AwarenessPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for OnStar
CountryShare
United States72.5%
Canada8.6%
Mexico4.3%

See OnStar audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does OnStar have in United States?

OnStar has an estimated audience of 876,749 people in United States, concentrated in Texas and Florida.

What is the gender split and age of OnStar fans?

39.0% of OnStar fans are female, 61.0% are male, with an average age of 44.5 years.

Which brands do OnStar fans like most?

OnStar fans show strongest brand affinity for TransUnion (45.54×), Turo (41.72×), and Microsoft Store (65.61×) over the country average.

Where do OnStar fans live in United States?

OnStar fans in United States are most concentrated in Texas (reach 95,640), Florida (reach 49,970), and California (reach 49,961). These three regions account for the largest share of the active audience.

What other brands do OnStar fans also like?

Beyond OnStar itself, the audience over-indexes on Turo (41.72×), Microsoft Store (65.61×), The UPS Store (9.81×), and Atlas (20.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for OnStar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.