Ford Edge Audience in United States

Ford Edge logo

Ford Edge has an estimated audience of 1,400,636 people in United States. 33.4% are female, 66.6% are male, average age 40.8. Top regions: Texas, California, Florida. Top brand affinities: Jeep Grand Cherokee (WJ), Ford EcoSport, Fiat 500 (2007), Ford Escape, Honda Pilot.

The average Ford Edge fan in United States is 40.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Jeep Grand Cherokee (WJ), Ford EcoSport, Fiat 500 (2007), with strongest over-indexing on Jeep Grand Cherokee (WJ) (33.78× the country average). Demographically, the Ford Edge audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Ford Edge fans

Demographic split for Ford Edge audience in United States
MetricValue
Female33.4%
Male66.6%
Average age40.8
Estimated audience size1,400,636

Audience persona

The typical Ford Edge fan in United States is more male, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for Jeep Grand Cherokee (WJ).

Top regions in United States

Top regions ranked by reach for Ford Edge in United States
RegionReachAffinity
Texas124,6861.04×
California122,0220.79×
Florida93,8440.99×
New York60,5090.77×
Michigan57,8721.58×
Illinois52,2941.12×
Ohio48,4451.12×
Pennsylvania43,2340.92×
Georgia41,8150.97×
North Carolina40,6980.97×
Virginia30,6210.9×
Indiana30,5741.19×
Tennessee30,2231.08×
Missouri30,1731.34×
New Jersey27,7640.78×
Arizona27,5130.96×
Wisconsin25,2111.2×
Massachusetts24,6030.89×
Minnesota23,6201.18×
Washington23,4650.84×
Colorado22,9411.04×
Kentucky20,0691.14×
Alabama19,5521×
South Carolina19,3290.92×
Maryland18,5050.77×
Oklahoma17,7441.14×
Iowa16,1641.4×
Louisiana16,1260.89×
Kansas13,5391.23×
Oregon13,0680.81×
Nevada11,6270.86×
Utah11,4100.91×
Arkansas11,3740.99×
Connecticut10,4410.74×
Mississippi10,4250.9×
Nebraska9,1371.3×
Idaho7,2161.03×
West Virginia6,4670.99×
Hawaii6,4601.07×
New Mexico6,0290.86×
Maine4,5920.92×
Montana4,4601.15×
New Hampshire4,2920.78×
South Dakota4,1861.29×
North Dakota3,7451.3×
Rhode Island3,1430.71×
Delaware3,1420.81×
Alaska3,1331.05×
Washington, District of Columbia3,0460.72×
Wyoming1,9390.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ford Edge audience
BrandAffinityCategory
Jeep Grand Cherokee (WJ)33.78×Cars & Mobility
Ford EcoSport27.13×Cars & Mobility
Fiat 500 (2007)40.21×Cars & Mobility
Ford Escape18.54×Cars & Mobility
Honda Pilot13.58×Cars & Mobility
Ford Pinto33.79×Cars & Mobility
Used car3.81×Cars & Mobility
SUVs3.1×Cars & Mobility
Ford Ranger15.25×Cars & Mobility
AutoZone2.98×Cars & Mobility
Menards3.63×Home & Garden
Google News4.19×News
Honda Fit19.89×Cars & Mobility
New York City2.27×Travel & Leisure
Online shopping1.75×Shopping
NHL Hockey11.27×Sports
Honda CR-V8.85×Cars & Mobility
Hyundai Santa Fe12.84×Cars & Mobility
Nissan Pathfinder15.64×Cars & Mobility
Crossover (automobile)5.56×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ford Edge audience
TraitClusterScore
Need for SecurityCONSERVATISM1.87
Family OrientationCONSERVATISM1.81
Quality AwarenessPREMIUM1.38
PatriotismCONSERVATISM1.35
Price SensitivityPREMIUM1.24
Risk AppetiteTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Ford Edge
CountryShare
United States30.4%
Brazil9.1%
Poland7.8%

See Ford Edge audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Ford Edge have in United States?

Ford Edge has an estimated audience of 1,400,636 people in United States, concentrated in Texas and California.

What is the gender split and age of Ford Edge fans?

33.4% of Ford Edge fans are female, 66.6% are male, with an average age of 40.8 years.

Which brands do Ford Edge fans like most?

Ford Edge fans show strongest brand affinity for Jeep Grand Cherokee (WJ) (33.78×), Ford EcoSport (27.13×), and Fiat 500 (2007) (40.21×) over the country average.

Where do Ford Edge fans live in United States?

Ford Edge fans in United States are most concentrated in Texas (reach 124,686), California (reach 122,022), and Florida (reach 93,844). These three regions account for the largest share of the active audience.

What other brands do Ford Edge fans also like?

Beyond Ford Edge itself, the audience over-indexes on Ford EcoSport (27.13×), Fiat 500 (2007) (40.21×), Ford Escape (18.54×), and Honda Pilot (13.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Edge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.