Rascasse Audience Intelligence

Ford Edge Audience in United States

A data profile of the people who buy, follow and care about Ford Edge in United States — modelled from more than twelve digital signal sources. Ford Edge has an estimated audience of 1,326,389 people in United States.

#147among Car type in United States#146among Car Model in United States#629in Cars & Mobility

The average Ford Edge fan in United States is 40.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Jeep Grand Cherokee (WJ), Ford EcoSport, Fiat 500 (2007), with strongest over-indexing on Jeep Grand Cherokee (WJ) (33.78× the country average).

Demographically, the Ford Edge audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ford Edge fan in United States is more male, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for Jeep Grand Cherokee (WJ).

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ford Edge profile in United States.

Audience size
1.3M
in United States
Gender
33.4%♀
66.6% male
Age
40.8
average years
Country rank
#19426
Car Model in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ford Edge fans

33.4% are female, 66.6% are male, average age 40.8.

Fig. 02

Gender split

33.4%
Female
66.6%
Male
Demographic split for Ford Edge audience in United States
MetricValue
Female33.4%
Male66.6%
Average age40.8
Estimated audience size1,326,389
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Ford Edge audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3918%
40-4922%
50+25%
Fig. 04

Worldwide distribution

29.3%

of the worldwide Ford Edge audience comes from United States.

Worldwide audience distribution share by country for Ford Edge
CountryShare
United States29.3%
Brazil9.3%
Poland8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ford Edge audience in United States is strongest.

Fig. 05

Top regions by affinity

Ford Edge fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~60K1.57×
02North Dakota~4K1.47×
03Iowa~20K1.46×
04South Dakota~5K1.42×
05Missouri~30K1.37×
06Nebraska~9K1.34×
07Kansas~10K1.28×
08Minnesota~30K1.26×
09Indiana~30K1.22×
10Wisconsin~30K1.22×
11Oklahoma~20K1.18×
12Montana~5K1.18×
13Kentucky~20K1.15×
14Ohio~50K1.14×
15West Virginia~7K1.10×
16Alaska~3K1.08×
17Illinois~50K1.06×
18Tennessee~30K1.06×
19Idaho~7K1.03×
20Alabama~20K1.01×
21Wyoming~2K1.01×
22Arkansas~10K1.00×
23Hawaii~6K0.99×
24Texas~100K0.96×
25Mississippi~10K0.96×
26Colorado~20K0.95×
27Georgia~40K0.94×
28Pennsylvania~40K0.93×
29North Carolina~40K0.93×
30Maine~5K0.93×
31Florida~90K0.90×
32Arizona~30K0.90×
33Louisiana~20K0.90×
34South Carolina~20K0.89×
35Utah~10K0.88×
36Delaware~3K0.87×
37Virginia~30K0.86×
38New Mexico~6K0.86×
39Massachusetts~20K0.82×
40Nevada~10K0.82×
41New Hampshire~5K0.82×
42Washington~20K0.79×
43Oregon~10K0.77×
44Maryland~20K0.76×
45Rhode Island~3K0.75×
46New Jersey~30K0.72×
47Connecticut~10K0.72×
48Washington, District of Columbia~3K0.72×
49California~100K0.71×
50New York~50K0.70×
Fig. 06

Affinity by region

Affinity by region — Ford Edge, United States
0.70×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ford Edge audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ford Edge audience
#·InterestCategoryAffinity×
01Fiat 500 (2007)Cars & Mobility40.21×
02Ford PintoCars & Mobility33.79×
03Jeep Grand Cherokee (WJ)Cars & Mobility33.78×
04Ford EcoSportCars & Mobility27.13×
05Honda FitCars & Mobility19.89×
06Ford EscapeCars & Mobility18.54×
07Nissan PathfinderCars & Mobility15.64×
08Ford RangerCars & Mobility15.25×
09Honda PilotCars & Mobility13.58×
10Hyundai Santa FeCars & Mobility12.84×
11NHL HockeySports11.27×
12Honda CR-VCars & Mobility8.85×
13Crossover (automobile)Cars & Mobility5.56×
14Google NewsNews4.19×
15Used carCars & Mobility3.81×
16MenardsHome & Garden3.63×
17SUVsCars & Mobility3.10×
18AutoZoneCars & Mobility2.98×
19New York CityTravel & Leisure2.27×
20Online shoppingShopping1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ford Edge audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ford Edge audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.28×
Family OrientationCONSERVATISM2.17×
Price SensitivityPREMIUM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ford Edge audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
ExtroversionTHRILL0.72×
Risk AppetiteTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ford Edge have in United States?

Ford Edge has an estimated audience of 1,326,389 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Ford Edge fans?

33.4% of Ford Edge fans are female, 66.6% are male, with an average age of 40.8 years.

03

Which brands do Ford Edge fans like most?

Ford Edge fans show strongest brand affinity for Jeep Grand Cherokee (WJ) (33.78×), Ford EcoSport (27.13×), and Fiat 500 (2007) (40.21×) over the country average.

04

Where do Ford Edge fans live in United States?

Ford Edge fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Ford Edge fans also like?

Beyond Ford Edge itself, the audience over-indexes on Ford EcoSport (27.13×), Fiat 500 (2007) (40.21×), Ford Escape (18.54×), and Honda Pilot (13.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Edge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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