Jeep Grand Cherokee (WJ) Audience in United States

Jeep Grand Cherokee (WJ) has an estimated audience of 1,969,198 people in United States. 21.1% are female, 78.9% are male, average age 30.0. Top regions: Texas, California, Florida. Top brand affinities: Jeep Cherokee, Jeep Grand Cherokee, AutoZone, Enterprise Rent-A-Car, Mitsubishi Pajero.

The average Jeep Grand Cherokee (WJ) fan in United States is 30.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Jeep Cherokee, Jeep Grand Cherokee, AutoZone, with strongest over-indexing on Jeep Cherokee (64.94× the country average). Demographically, the Jeep Grand Cherokee (WJ) audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Jeep Grand Cherokee (WJ) fans

Demographic split for Jeep Grand Cherokee (WJ) audience in United States
MetricValue
Female21.1%
Male78.9%
Average age30.0
Estimated audience size1,969,198

Audience persona

The typical Jeep Grand Cherokee (WJ) fan in United States is more male, around 30.0 years old, with strong Need for Security tendencies and a notable affinity for Jeep Cherokee.

Top regions in United States

Top regions ranked by reach for Jeep Grand Cherokee (WJ) in United States
RegionReachAffinity
Texas180,7221.07×
California153,6150.71×
Florida135,8191.02×
New York131,5091.2×
Illinois85,4761.3×
Michigan85,2191.65×
Pennsylvania75,3551.14×
New Jersey66,1511.32×
Ohio66,1311.09×
Georgia63,9051.05×
North Carolina63,5861.07×
Massachusetts41,3991.07×
Virginia40,8170.85×
Tennessee39,8681.01×
Indiana39,0741.09×
Arizona38,7170.96×
Missouri35,5681.12×
Louisiana32,6601.29×
Colorado31,9991.03×
Wisconsin31,8631.08×
Alabama31,1801.13×
Maryland30,9130.91×
Minnesota30,8591.09×
South Carolina30,3081.02×
Washington27,8290.7×
Kentucky24,4500.99×
Oklahoma23,1731.06×
Connecticut23,1361.17×
Mississippi20,3221.25×
Arkansas18,7711.16×
Iowa18,4271.14×
Kansas16,0701.04×
Oregon15,5900.69×
Nevada14,5580.76×
Utah13,8560.79×
Nebraska12,4121.26×
West Virginia9,2911.01×
Idaho8,6050.87×
New Mexico8,1710.83×
New Hampshire6,8130.88×
Rhode Island6,0130.96×
Delaware5,9241.09×
Maine5,9030.84×
Hawaii4,5530.54×
Montana4,4560.82×
South Dakota4,1220.91×
North Dakota4,0140.99×
Washington, District of Columbia3,9570.67×
Alaska3,0980.74×
Wyoming2,5600.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jeep Grand Cherokee (WJ) audience
BrandAffinityCategory
Jeep Cherokee64.94×Cars & Mobility
Jeep Grand Cherokee18.94×Cars & Mobility
AutoZone6.38×Cars & Mobility
Enterprise Rent-A-Car9.14×Cars & Mobility
Mitsubishi Pajero51.52×Cars & Mobility
Honda Accord15.51×Cars & Mobility
Toyota Supra15.57×Cars & Mobility
Autism Awareness9.73×Health
O'Reilly Auto Parts6.47×Cars & Mobility
CarGurus5.89×Cars & Mobility
Jeep Wrangler10.16×Cars & Mobility
Diabetes mellitus awareness6.53×Health
Advance Auto Parts5.92×Cars & Mobility
Hyundai Elantra20×Cars & Mobility
Toyota Tacoma11.52×Cars & Mobility
Google Maps3.55×Internet & Social Media
Hatchback7.52×Cars & Mobility
Used car4.12×Cars & Mobility
Nissan Altima16.23×Cars & Mobility
Singer-songwriter3.1×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jeep Grand Cherokee (WJ) audience
TraitClusterScore
Need for SecurityCONSERVATISM2.69
Risk AppetiteTHRILL2.49
Family OrientationCONSERVATISM1.98
Price SensitivityPREMIUM1.43
PatriotismCONSERVATISM1.27
Pet OwnershipJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Jeep Grand Cherokee (WJ)
CountryShare
United States42.1%
Poland11.7%
Germany4.6%

See Jeep Grand Cherokee (WJ) audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Jeep Grand Cherokee (WJ) have in United States?

Jeep Grand Cherokee (WJ) has an estimated audience of 1,969,198 people in United States, concentrated in Texas and California.

What is the gender split and age of Jeep Grand Cherokee (WJ) fans?

21.1% of Jeep Grand Cherokee (WJ) fans are female, 78.9% are male, with an average age of 30.0 years.

Which brands do Jeep Grand Cherokee (WJ) fans like most?

Jeep Grand Cherokee (WJ) fans show strongest brand affinity for Jeep Cherokee (64.94×), Jeep Grand Cherokee (18.94×), and AutoZone (6.38×) over the country average.

Where do Jeep Grand Cherokee (WJ) fans live in United States?

Jeep Grand Cherokee (WJ) fans in United States are most concentrated in Texas (reach 180,722), California (reach 153,615), and Florida (reach 135,819). These three regions account for the largest share of the active audience.

What other brands do Jeep Grand Cherokee (WJ) fans also like?

Beyond Jeep Grand Cherokee (WJ) itself, the audience over-indexes on Jeep Grand Cherokee (18.94×), AutoZone (6.38×), Enterprise Rent-A-Car (9.14×), and Mitsubishi Pajero (51.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jeep Grand Cherokee (WJ). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.