Cruise control Audience in United States

Cruise control logo

Cruise control has an estimated audience of 1,247,966 people in United States. 32.9% are female, 67.1% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: CD player, Jeep Grand Cherokee (WJ), Sunroof, Power steering, Automatic transmission.

The average Cruise control fan in United States is 38.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include CD player, Jeep Grand Cherokee (WJ), Sunroof, with strongest over-indexing on CD player (31.7× the country average). Demographically, the Cruise control audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Cruise control fans

Demographic split for Cruise control audience in United States
MetricValue
Female32.9%
Male67.1%
Average age38.6
Estimated audience size1,247,966

Audience persona

The typical Cruise control fan in United States is more male, around 38.6 years old, with strong Need for Security tendencies and a notable affinity for CD player.

Top regions in United States

Top regions ranked by reach for Cruise control in United States
RegionReachAffinity
California197,1251.44×
Texas120,0381.12×
Florida106,8761.26×
New York58,5110.84×
North Carolina46,9811.25×
Georgia44,3841.15×
Illinois43,8731.06×
Pennsylvania42,9741.02×
Virginia40,2221.32×
South Carolina39,5972.11×
Ohio35,6010.93×
Michigan32,8461.01×
New Jersey29,1090.92×
Minnesota28,9651.62×
Washington28,3651.13×
Colorado26,0641.33×
Massachusetts24,4931×
Tennessee23,4890.94×
Arizona23,3400.92×
Maryland23,2391.08×
Indiana21,4870.94×
Wisconsin17,7520.95×
Missouri17,4850.87×
Alabama16,2390.93×
Kentucky15,9301.02×
Louisiana14,8840.92×
Nevada14,1481.17×
Oregon13,1450.92×
Connecticut13,1091.05×
Oklahoma12,0420.87×
Utah10,7330.96×
Mississippi10,0800.98×
Arkansas9,7550.95×
Iowa9,3170.91×
Kansas9,0590.92×
Nebraska7,9131.26×
New Mexico6,2020.99×
Idaho4,7340.76×
Hawaii4,2600.79×
New Hampshire3,8570.78×
Washington, District of Columbia3,7080.99×
West Virginia3,6410.63×
Rhode Island3,3110.83×
North Dakota3,1061.21×
Maine2,9540.66×
Delaware2,7000.78×
Montana2,3920.69×
South Dakota2,3610.82×
Alaska1,7800.67×
Wyoming1,4430.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cruise control audience
BrandAffinityCategory
CD player31.7×Technology & Electronics
Jeep Grand Cherokee (WJ)23.09×Cars & Mobility
Sunroof22.09×Cars & Mobility
Power steering26.63×Cars & Mobility
Automatic transmission11.57×Cars & Mobility
Used car4.52×Cars & Mobility
Electronics3.83×Technology & Electronics
AutoZone3.58×Cars & Mobility
Automotive lighting9.97×Cars & Mobility
Hand tool4.47×Home & Garden
Alloy wheel20×Cars & Mobility
Carfax (company)7.09×Cars & Mobility
Steering wheel15.14×Cars & Mobility
Certified Pre-Owned7.19×Cars & Mobility
Google Maps2.9×Internet & Social Media
Hood (vehicle)21.22×Cars & Mobility
Freight transport3.48×Cars & Mobility
Online shopping1.75×Shopping
Dump truck4.53×Cars & Mobility
Road3.18×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cruise control audience
TraitClusterScore
Need for SecurityCONSERVATISM2.39
Quality AwarenessPREMIUM1.69
Family OrientationCONSERVATISM1.31
PatriotismCONSERVATISM1.22
Career OrientationPOWER1.13
Price SensitivityPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Cruise control
CountryShare
United States14.7%
United Kingdom13.1%
Italy11.9%

See Cruise control audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Cruise control have in United States?

Cruise control has an estimated audience of 1,247,966 people in United States, concentrated in California and Texas.

What is the gender split and age of Cruise control fans?

32.9% of Cruise control fans are female, 67.1% are male, with an average age of 38.6 years.

Which brands do Cruise control fans like most?

Cruise control fans show strongest brand affinity for CD player (31.7×), Jeep Grand Cherokee (WJ) (23.09×), and Sunroof (22.09×) over the country average.

Where do Cruise control fans live in United States?

Cruise control fans in United States are most concentrated in California (reach 197,125), Texas (reach 120,038), and Florida (reach 106,876). These three regions account for the largest share of the active audience.

What other brands do Cruise control fans also like?

Beyond Cruise control itself, the audience over-indexes on Jeep Grand Cherokee (WJ) (23.09×), Sunroof (22.09×), Power steering (26.63×), and Automatic transmission (11.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cruise control. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.