Rascasse Audience Intelligence

Cruise control Audience in United States

A data profile of the people who buy, follow and care about Cruise control in United States — modelled from more than twelve digital signal sources. Cruise control has an estimated audience of 1,247,966 people in United States.

#7924among Topic in United States#652in Cars & Mobility

The average Cruise control fan in United States is 38.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include CD player, Jeep Grand Cherokee (WJ), Sunroof, with strongest over-indexing on CD player (31.7× the country average).

Demographically, the Cruise control audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cruise control fan in United States is more male, around 38.6 years old, with strong Need for Security tendencies and a notable affinity for CD player.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cruise control profile in United States.

Audience size
1.2M
in United States
Gender
32.9%♀
67.1% male
Age
38.6
average years
Country rank
#20290
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cruise control fans

32.9% are female, 67.1% are male, average age 38.6.

Fig. 02

Gender split

32.9%
Female
67.1%
Male
Demographic split for Cruise control audience in United States
MetricValue
Female32.9%
Male67.1%
Average age38.6
Estimated audience size1,247,966
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Cruise control audience in United States
Age bracketShare%
16-1924%
20-2917%
30-3918%
40-4920%
50+20%
Fig. 04

Worldwide distribution

14.7%

of the worldwide Cruise control audience comes from United States.

Worldwide audience distribution share by country for Cruise control
CountryShare
United States14.7%
United Kingdom13.0%
Italy11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cruise control audience in United States is strongest.

Fig. 05

Top regions by affinity

Cruise control fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~40K1.90×
02Minnesota~30K1.90×
03Virginia~40K1.47×
04California~200K1.26×
05Colorado~20K1.24×
06Florida~100K1.23×
07North Carolina~50K1.21×
08Nebraska~7K1.18×
09North Dakota~3K1.15×
10Illinois~50K1.11×
11Georgia~40K1.10×
12Texas~100K1.06×
13New Mexico~7K1.06×
14Nevada~10K1.05×
15Maryland~20K1.03×
16Connecticut~10K1.02×
17Ohio~40K1.01×
18Mississippi~10K1.01×
19Alaska~3K1.01×
20Washington~20K0.99×
21Kentucky~20K0.98×
22South Dakota~3K0.98×
23Pennsylvania~40K0.97×
24Tennessee~20K0.96×
25Massachusetts~20K0.96×
26Alabama~20K0.96×
27Utah~10K0.96×
28Indiana~20K0.95×
29Michigan~30K0.94×
30Wisconsin~20K0.94×
31Louisiana~20K0.94×
32Arkansas~10K0.94×
33Washington, District of Columbia~4K0.94×
34Iowa~10K0.93×
35Kansas~9K0.93×
36Delaware~3K0.92×
37Rhode Island~4K0.91×
38New Jersey~30K0.89×
39Missouri~20K0.89×
40Oklahoma~10K0.89×
41Idaho~6K0.89×
42West Virginia~5K0.89×
43Hawaii~5K0.89×
44Arizona~20K0.88×
45Oregon~10K0.88×
46Montana~3K0.88×
47Vermont~2K0.88×
48New Hampshire~4K0.86×
49Maine~4K0.84×
50New York~50K0.77×
Fig. 06

Affinity by region

Affinity by region — Cruise control, United States
0.77×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cruise control audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cruise control audience
#·InterestCategoryAffinity×
01CD playerTechnology & Electronics31.70×
02Power steeringCars & Mobility26.63×
03Jeep Grand Cherokee (WJ)Cars & Mobility23.09×
04SunroofCars & Mobility22.09×
05Hood (vehicle)Cars & Mobility21.22×
06Alloy wheelCars & Mobility20.00×
07Steering wheelCars & Mobility15.14×
08Automatic transmissionCars & Mobility11.57×
09Automotive lightingCars & Mobility9.97×
10Certified Pre-OwnedCars & Mobility7.19×
11Carfax (company)Cars & Mobility7.09×
12Dump truckCars & Mobility4.53×
13Used carCars & Mobility4.52×
14Hand toolHome & Garden4.47×
15ElectronicsTechnology & Electronics3.83×
16AutoZoneCars & Mobility3.58×
17Freight transportCars & Mobility3.48×
18RoadTravel & Leisure3.18×
19Google MapsInternet & Social Media2.90×
20Online shoppingShopping1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cruise control audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cruise control audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.49×
PatriotismCONSERVATISM2.18×
Career OrientationPOWER1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cruise control audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.57×
Design AffinityPREMIUM0.58×
CreativityOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cruise control have in United States?

Cruise control has an estimated audience of 1,247,966 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cruise control fans?

32.9% of Cruise control fans are female, 67.1% are male, with an average age of 38.6 years.

03

Which brands do Cruise control fans like most?

Cruise control fans show strongest brand affinity for CD player (31.7×), Jeep Grand Cherokee (WJ) (23.09×), and Sunroof (22.09×) over the country average.

04

Where do Cruise control fans live in United States?

Cruise control fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cruise control fans also like?

Beyond Cruise control itself, the audience over-indexes on Jeep Grand Cherokee (WJ) (23.09×), Sunroof (22.09×), Power steering (26.63×), and Automatic transmission (11.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Cruise control audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cruise control. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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