Hood (vehicle) Audience in United States

Hood (vehicle) has an estimated audience of 1,185,483 people in United States. 21.3% are female, 78.7% are male, average age 38.9. Top regions: California, Texas, Missouri. Top brand affinities: Advance Auto Parts, Jake Paul, AutoZone, O'Reilly Auto Parts, CarMax.

The average Hood (vehicle) fan in United States is 38.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Missouri. Top brand affinities include Advance Auto Parts, Jake Paul, AutoZone, with strongest over-indexing on Advance Auto Parts (15.74× the country average). Demographically, the Hood (vehicle) audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Hood (vehicle) fans

Demographic split for Hood (vehicle) audience in United States
MetricValue
Female21.3%
Male78.7%
Average age38.9
Estimated audience size1,185,483

Audience persona

The typical Hood (vehicle) fan in United States is more male, around 38.9 years old, with strong Need for Security tendencies and a notable affinity for Advance Auto Parts.

Top regions in United States

Top regions ranked by reach for Hood (vehicle) in United States
RegionReachAffinity
California170,1611.31×
Texas111,2111.09×
Missouri101,1775.29×
New York88,4781.34×
Florida87,2841.09×
Illinois44,3161.12×
Pennsylvania39,7581×
Georgia38,0381.04×
New Jersey35,5901.18×
North Carolina33,0530.93×
Virginia29,4041.02×
Massachusetts29,0961.25×
Ohio27,1670.74×
Washington25,2231.06×
Michigan25,1830.81×
Alabama24,5251.48×
Maryland24,0221.18×
Mississippi20,1772.07×
Indiana19,3820.89×
Arizona19,2120.79×
Tennessee19,0160.8×
Louisiana15,0770.99×
Colorado15,0590.81×
South Carolina14,6620.82×
Oregon13,1510.97×
Wisconsin12,5910.71×
Minnesota12,4840.73×
Connecticut12,4331.05×
Kentucky11,6120.78×
Oklahoma9,4180.72×
Nevada9,2600.81×
Utah8,3160.78×
Kansas7,8350.84×
Arkansas7,6180.78×
Iowa6,7810.69×
New Hampshire4,9041.05×
Hawaii4,4790.88×
Washington, District of Columbia4,2691.2×
Nebraska4,1810.7×
Maine3,8070.9×
West Virginia3,5740.65×
New Mexico3,5030.59×
Idaho3,3680.57×
Rhode Island3,0160.8×
Delaware2,7950.85×
Montana1,7890.54×
Vermont1,7560.84×
Alaska1,7190.68×
South Dakota1,4520.53×
North Dakota1,4390.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hood (vehicle) audience
BrandAffinityCategory
Advance Auto Parts15.74×Cars & Mobility
Jake Paul20×Internet & Social Media
AutoZone7.01×Cars & Mobility
O'Reilly Auto Parts6.98×Cars & Mobility
CarMax5.3×Cars & Mobility
Enterprise Rent-A-Car5.47×Cars & Mobility
Hyundai Elantra16.41×Cars & Mobility
Used car3.7×Cars & Mobility
Google Maps2.92×Internet & Social Media
Toyota Crown16.8×Cars & Mobility
Kelley Blue Book4.81×Movies & TV
Acura MDX12.28×Cars & Mobility
Honda Pilot10.6×Cars & Mobility
Harbor Freight Tools5.98×Home & Garden
Cruise control17.55×Cars & Mobility
Discount Tire3.79×Shopping
SUVs2.35×Cars & Mobility
Indeed.com2.4×Business & Career
Hatchback5.1×Cars & Mobility
Diesel engine5.13×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hood (vehicle) audience
TraitClusterScore
Need for SecurityCONSERVATISM1.63
PatriotismCONSERVATISM1.47
Luxury OrientationPREMIUM1.42
Quality AwarenessPREMIUM1.38
Family OrientationCONSERVATISM1.27
Career OrientationPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Hood (vehicle)
CountryShare
United States31.4%
United Kingdom10.1%
Malaysia5.2%

See Hood (vehicle) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Hood (vehicle) have in United States?

Hood (vehicle) has an estimated audience of 1,185,483 people in United States, concentrated in California and Texas.

What is the gender split and age of Hood (vehicle) fans?

21.3% of Hood (vehicle) fans are female, 78.7% are male, with an average age of 38.9 years.

Which brands do Hood (vehicle) fans like most?

Hood (vehicle) fans show strongest brand affinity for Advance Auto Parts (15.74×), Jake Paul (20×), and AutoZone (7.01×) over the country average.

Where do Hood (vehicle) fans live in United States?

Hood (vehicle) fans in United States are most concentrated in California (reach 170,161), Texas (reach 111,211), and Missouri (reach 101,177). These three regions account for the largest share of the active audience.

What other brands do Hood (vehicle) fans also like?

Beyond Hood (vehicle) itself, the audience over-indexes on Jake Paul (20×), AutoZone (7.01×), O'Reilly Auto Parts (6.98×), and CarMax (5.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hood (vehicle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.