Rascasse Audience Intelligence

Hood (vehicle) Audience in United States

A data profile of the people who buy, follow and care about Hood (vehicle) in United States — modelled from more than twelve digital signal sources. Hood (vehicle) has an estimated audience of 1,185,483 people in United States.

#8101among Topic in United States#670in Cars & Mobility

The average Hood (vehicle) fan in United States is 38.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Advance Auto Parts, Jake Paul, AutoZone, with strongest over-indexing on Advance Auto Parts (13.54× the country average).

Demographically, the Hood (vehicle) audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hood (vehicle) fan in United States is more male, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Advance Auto Parts.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hood (vehicle) profile in United States.

Audience size
1.2M
in United States
Gender
21.3%♀
78.7% male
Age
38.9
average years
Country rank
#21047
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hood (vehicle) fans

21.3% are female, 78.7% are male, average age 38.9.

Fig. 02

Gender split

21.3%
Female
78.7%
Male
Demographic split for Hood (vehicle) audience in United States
MetricValue
Female21.3%
Male78.7%
Average age38.9
Estimated audience size1,185,483
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Hood (vehicle) audience in United States
Age bracketShare%
16-1924%
20-2917%
30-3917%
40-4921%
50+21%
Fig. 04

Worldwide distribution

31.2%

of the worldwide Hood (vehicle) audience comes from United States.

Worldwide audience distribution share by country for Hood (vehicle)
CountryShare
United States31.2%
United Kingdom10.1%
Malaysia5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hood (vehicle) audience in United States is strongest.

Fig. 05

Top regions by affinity

Hood (vehicle) fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~90K4.65×
02Mississippi~20K1.98×
03New York~90K1.41×
04Alabama~20K1.41×
05California~200K1.33×
06New Jersey~40K1.26×
07Massachusetts~30K1.25×
08Maryland~20K1.18×
09Washington, District of Columbia~4K1.17×
10Illinois~50K1.14×
11Washington~30K1.13×
12Texas~100K1.09×
13Virginia~30K1.09×
14Florida~90K1.07×
15New Hampshire~5K1.07×
16Georgia~40K1.05×
17Connecticut~10K1.04×
18Pennsylvania~40K0.99×
19Louisiana~10K0.96×
20Maine~4K0.94×
21North Carolina~30K0.92×
22Hawaii~5K0.92×
23Oregon~10K0.91×
24Indiana~20K0.90×
25Delaware~3K0.90×
26Utah~9K0.89×
27Vermont~2K0.88×
28Rhode Island~3K0.86×
29South Carolina~20K0.85×
30Arkansas~8K0.85×
31Kansas~8K0.84×
32Alaska~2K0.84×
33Arizona~20K0.82×
34Minnesota~10K0.82×
35Nevada~9K0.82×
36Colorado~20K0.81×
37Tennessee~20K0.80×
38Nebraska~5K0.80×
39Ohio~30K0.79×
40Kentucky~10K0.79×
41Wisconsin~10K0.76×
42North Dakota~2K0.74×
43Iowa~7K0.72×
44West Virginia~4K0.72×
45Michigan~20K0.71×
46Oklahoma~9K0.71×
47South Dakota~2K0.70×
48Idaho~4K0.69×
49New Mexico~4K0.66×
50Montana~2K0.66×
Fig. 06

Affinity by region

Affinity by region — Hood (vehicle), United States
0.66×1.00×4.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hood (vehicle) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hood (vehicle) audience
#·InterestCategoryAffinity×
01Cruise controlCars & Mobility21.22×
02Jake PaulInternet & Social Media20.00×
03Toyota CrownCars & Mobility18.09×
04Hyundai ElantraCars & Mobility17.92×
05Acura TLXCars & Mobility13.93×
06Advance Auto PartsCars & Mobility13.54×
07Acura MDXCars & Mobility12.32×
08Honda PilotCars & Mobility10.24×
09Nissan RogueCars & Mobility9.08×
10O'Reilly Auto PartsCars & Mobility6.13×
11AutoZoneCars & Mobility5.94×
12HatchbackCars & Mobility5.87×
13Automobile repair shopCars & Mobility5.36×
14Harbor Freight ToolsHome & Garden5.34×
15City BankBusiness & Career5.30×
16Kia MotorsCars & Mobility5.15×
17Discount TireShopping5.09×
18Enterprise Rent-A-CarCars & Mobility4.57×
19CarMaxCars & Mobility4.37×
20Used carCars & Mobility3.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hood (vehicle) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hood (vehicle) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.08×
Need for SecurityCONSERVATISM2.05×
Career OrientationPOWER1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hood (vehicle) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.61×
Design AffinityPREMIUM0.67×
CreativityOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hood (vehicle) have in United States?

Hood (vehicle) has an estimated audience of 1,185,483 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hood (vehicle) fans?

21.3% of Hood (vehicle) fans are female, 78.7% are male, with an average age of 38.9 years.

03

Which brands do Hood (vehicle) fans like most?

Hood (vehicle) fans show strongest brand affinity for Advance Auto Parts (13.54×), Jake Paul (20×), and AutoZone (5.94×) over the country average.

04

Where do Hood (vehicle) fans live in United States?

Hood (vehicle) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Hood (vehicle) fans also like?

Beyond Hood (vehicle) itself, the audience over-indexes on Jake Paul (20×), AutoZone (5.94×), O'Reilly Auto Parts (6.13×), and Hyundai Elantra (17.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Hood (vehicle) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hood (vehicle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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