Nissan Rogue Audience in United States

Nissan Rogue logo

Nissan Rogue has an estimated audience of 3,719,932 people in United States. 39.8% are female, 60.2% are male, average age 45.4. Top regions: Texas, California, Florida. Top brand affinities: Nissan Murano, Nissan Altima, Nissan X-Trail, Nissan Sentra, Nissan Juke.

The average Nissan Rogue fan in United States is 45.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Nissan Murano, Nissan Altima, Nissan X-Trail, with strongest over-indexing on Nissan Murano (52.57× the country average). Demographically, the Nissan Rogue audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Nissan Rogue fans

Demographic split for Nissan Rogue audience in United States
MetricValue
Female39.8%
Male60.2%
Average age45.4
Estimated audience size3,719,932

Audience persona

The typical Nissan Rogue fan in United States is more male, around 45.4 years old, with strong Quality Awareness tendencies and a notable affinity for Nissan Murano.

Top regions in United States

Top regions ranked by reach for Nissan Rogue in United States
RegionReachAffinity
Texas397,0011.24×
California360,4140.88×
Florida292,9911.16×
New York228,7051.1×
Illinois137,6181.11×
Pennsylvania136,2611.09×
Georgia133,5501.17×
North Carolina122,9371.1×
Ohio112,5640.98×
New Jersey107,6801.14×
Tennessee99,6251.34×
Virginia94,0831.04×
Michigan84,0260.86×
Missouri74,8801.25×
Arizona73,3820.97×
Massachusetts71,9000.98×
Indiana70,9901.04×
Washington64,1430.86×
Maryland61,7710.97×
South Carolina60,5761.08×
Alabama59,1171.14×
Louisiana56,5321.18×
Colorado56,0360.96×
Kentucky54,2111.16×
Wisconsin53,9320.96×
Minnesota50,7220.95×
Oklahoma50,6171.23×
Connecticut40,8471.09×
Arkansas38,7791.27×
Mississippi37,2471.22×
Nevada35,2630.98×
Oregon33,9890.8×
Kansas31,0151.06×
Iowa30,2930.99×
Utah30,1620.91×
Nebraska19,5231.05×
West Virginia18,3901.06×
New Mexico17,2100.92×
Hawaii16,7481.05×
Idaho14,7820.79×
New Hampshire12,8220.87×
Maine12,1960.92×
Rhode Island10,7810.91×
Delaware8,9120.87×
Washington, District of Columbia8,0050.72×
Montana7,3060.71×
North Dakota6,6480.87×
South Dakota6,6230.77×
Alaska6,1740.78×
Vermont5,1970.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nissan Rogue audience
BrandAffinityCategory
Nissan Murano52.57×Cars & Mobility
Nissan Altima32.55×Cars & Mobility
Nissan X-Trail75.82×Cars & Mobility
Nissan Sentra34.83×Cars & Mobility
Nissan Juke45.13×Cars & Mobility
Autotrader9.26×Cars & Mobility
Honda CR-V16.24×Cars & Mobility
Nissan Pathfinder26.25×Cars & Mobility
Front-wheel drive12.79×Cars & Mobility
Physical model12.28×Kids & Family
Fuel economy in automobiles13.47×Cars & Mobility
Honda Pilot16.28×Cars & Mobility
Automatic transmission11.93×Cars & Mobility
Acura MDX17.71×Cars & Mobility
Compact car7.93×Cars & Mobility
Nissan Qashqai57.58×Cars & Mobility
Full-size car8.06×Cars & Mobility
Convertible11.18×Cars & Mobility
Compact sport utility vehicle20×Cars & Mobility
Škoda Kodiaq105.13×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nissan Rogue audience
TraitClusterScore
Quality AwarenessPREMIUM1.51
Need for SecurityCONSERVATISM1.41
Family OrientationCONSERVATISM1.3
Price SensitivityPREMIUM1.28
Career OrientationPOWER1.15
Social Media UsageJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for Nissan Rogue
CountryShare
United States60.3%
Canada9.8%
United Kingdom1.9%

See Nissan Rogue audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Nissan Rogue have in United States?

Nissan Rogue has an estimated audience of 3,719,932 people in United States, concentrated in Texas and California.

What is the gender split and age of Nissan Rogue fans?

39.8% of Nissan Rogue fans are female, 60.2% are male, with an average age of 45.4 years.

Which brands do Nissan Rogue fans like most?

Nissan Rogue fans show strongest brand affinity for Nissan Murano (52.57×), Nissan Altima (32.55×), and Nissan X-Trail (75.82×) over the country average.

Where do Nissan Rogue fans live in United States?

Nissan Rogue fans in United States are most concentrated in Texas (reach 397,001), California (reach 360,414), and Florida (reach 292,991). These three regions account for the largest share of the active audience.

What other brands do Nissan Rogue fans also like?

Beyond Nissan Rogue itself, the audience over-indexes on Nissan Altima (32.55×), Nissan X-Trail (75.82×), Nissan Sentra (34.83×), and Nissan Juke (45.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan Rogue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.