Rascasse Audience Intelligence

Nissan Rogue Audience in United States

A data profile of the people who buy, follow and care about Nissan Rogue in United States — modelled from more than twelve digital signal sources. Nissan Rogue has an estimated audience of 3,794,835 people in United States.

#53among Car type in United States#30among Car Model in United States#311in Cars & Mobility

The average Nissan Rogue fan in United States is 45.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Nissan Murano, Nissan X-Trail, Nissan Sentra, with strongest over-indexing on Nissan Murano (52.57× the country average).

Demographically, the Nissan Rogue audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nissan Rogue fan in United States is more male, around 45.4 years old, with strong Need for Security tendencies and a notable affinity for Nissan Murano.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nissan Rogue profile in United States.

Audience size
3.8M
in United States
Gender
39.8%♀
60.2% male
Age
45.4
average years
Country rank
#8397
Car Model in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nissan Rogue fans

39.8% are female, 60.2% are male, average age 45.4.

Fig. 02

Gender split

39.8%
Female
60.2%
Male
Demographic split for Nissan Rogue audience in United States
MetricValue
Female39.8%
Male60.2%
Average age45.4
Estimated audience size3,794,835
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Nissan Rogue audience in United States
Age bracketShare%
16-1911%
20-2912%
30-3916%
40-4923%
50+37%
Fig. 04

Worldwide distribution

60.4%

of the worldwide Nissan Rogue audience comes from United States.

Worldwide audience distribution share by country for Nissan Rogue
CountryShare
United States60.4%
Canada9.9%
United Kingdom1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nissan Rogue audience in United States is strongest.

Fig. 05

Top regions by affinity

Nissan Rogue fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~100K1.28×
02Arkansas~40K1.28×
03Oklahoma~50K1.24×
04Mississippi~40K1.24×
05Missouri~70K1.21×
06Louisiana~60K1.21×
07Texas~400K1.19×
08Kentucky~50K1.18×
09Alabama~60K1.16×
10West Virginia~20K1.16×
11Georgia~100K1.12×
12Florida~300K1.11×
13New Jersey~100K1.08×
14Pennsylvania~100K1.07×
15North Carolina~100K1.06×
16Connecticut~40K1.06×
17Kansas~30K1.06×
18South Carolina~60K1.05×
19Nebraska~20K1.05×
20Hawaii~20K1.05×
21New York~200K1.04×
22Illinois~100K1.04×
23Indiana~70K1.04×
24New Mexico~20K1.01×
25Ohio~100K0.99×
26Virginia~90K0.99×
27Iowa~30K0.99×
28Arizona~70K0.97×
29North Dakota~7K0.97×
30Nevada~30K0.96×
31Maine~10K0.96×
32Maryland~60K0.95×
33Wisconsin~50K0.95×
34Massachusetts~70K0.94×
35Minnesota~50K0.94×
36Delaware~10K0.93×
37Colorado~50K0.91×
38Utah~30K0.90×
39Rhode Island~10K0.90×
40New Hampshire~10K0.89×
41Michigan~80K0.86×
42Alaska~7K0.86×
43South Dakota~7K0.85×
44California~300K0.83×
45Idaho~20K0.82×
46Vermont~5K0.82×
47Washington~60K0.81×
48Oregon~30K0.79×
49Montana~8K0.78×
50Washington, District of Columbia~8K0.73×
Fig. 06

Affinity by region

Affinity by region — Nissan Rogue, United States
0.73×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nissan Rogue audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nissan Rogue audience
#·InterestCategoryAffinity×
01Škoda KodiaqCars & Mobility105.13×
02Nissan X-TrailCars & Mobility75.82×
03Nissan QashqaiCars & Mobility57.58×
04Nissan MuranoCars & Mobility52.57×
05Nissan JukeCars & Mobility45.13×
06Nissan SentraCars & Mobility34.83×
07Nissan PathfinderCars & Mobility26.25×
08Compact sport utility vehicleCars & Mobility20.00×
09Acura MDXCars & Mobility17.71×
10Honda PilotCars & Mobility16.28×
11Honda CR-VCars & Mobility16.24×
12Mid-size carCars & Mobility14.11×
13Fuel economy in automobilesCars & Mobility13.47×
14Front-wheel driveCars & Mobility12.79×
15Physical modelKids & Family12.28×
16Automatic transmissionCars & Mobility11.93×
17ConvertibleCars & Mobility11.18×
18AutotraderCars & Mobility9.26×
19Full-size carCars & Mobility8.06×
20Compact carCars & Mobility7.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nissan Rogue audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nissan Rogue audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.49×
PatriotismCONSERVATISM1.69×
Family OrientationCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nissan Rogue audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.83×
Pet OwnershipJOY0.85×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nissan Rogue have in United States?

Nissan Rogue has an estimated audience of 3,794,835 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Nissan Rogue fans?

39.8% of Nissan Rogue fans are female, 60.2% are male, with an average age of 45.4 years.

03

Which brands do Nissan Rogue fans like most?

Nissan Rogue fans show strongest brand affinity for Nissan Murano (52.57×), Nissan X-Trail (75.82×), and Nissan Sentra (34.83×) over the country average.

04

Where do Nissan Rogue fans live in United States?

Nissan Rogue fans in United States are most concentrated in Texas (reach ~400K), California (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Nissan Rogue fans also like?

Beyond Nissan Rogue itself, the audience over-indexes on Nissan X-Trail (75.82×), Nissan Sentra (34.83×), Nissan Juke (45.13×), and Autotrader (9.26×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan Rogue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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