Rascasse Audience Intelligence

Nissan Sentra Audience in United States

A data profile of the people who buy, follow and care about Nissan Sentra in United States — modelled from more than twelve digital signal sources. Nissan Sentra has an estimated audience of 1,696,483 people in United States.

#121among Car type in United States#104among Car Model in United States#542in Cars & Mobility

The average Nissan Sentra fan in United States is 39.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Nissan Rogue, Nissan Murano, Nissan Pathfinder, with strongest over-indexing on Nissan Rogue (41.48× the country average).

Demographically, the Nissan Sentra audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nissan Sentra fan in United States is more male, around 39.4 years old, with strong Need for Security tendencies and a notable affinity for Nissan Rogue.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nissan Sentra profile in United States.

Audience size
1.7M
in United States
Gender
32.5%♀
67.5% male
Age
39.4
average years
Country rank
#16181
Car Model in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nissan Sentra fans

32.5% are female, 67.5% are male, average age 39.4.

Fig. 02

Gender split

32.5%
Female
67.5%
Male
Demographic split for Nissan Sentra audience in United States
MetricValue
Female32.5%
Male67.5%
Average age39.4
Estimated audience size1,696,483
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Nissan Sentra audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3918%
40-4920%
50+23%
Fig. 04

Worldwide distribution

23.0%

of the worldwide Nissan Sentra audience comes from United States.

Worldwide audience distribution share by country for Nissan Sentra
CountryShare
United States23.0%
Brazil14.4%
Mexico12.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nissan Sentra audience in United States is strongest.

Fig. 05

Top regions by affinity

Nissan Sentra fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~30K1.94×
02Louisiana~40K1.88×
03Alabama~40K1.52×
04Georgia~80K1.48×
05Texas~200K1.47×
06Tennessee~50K1.47×
07Arkansas~20K1.35×
08Arizona~40K1.27×
09Florida~100K1.24×
10Illinois~70K1.23×
11Missouri~30K1.22×
12Nevada~20K1.18×
13Oklahoma~20K1.17×
14North Carolina~60K1.15×
15California~200K1.14×
16Kentucky~20K1.13×
17Hawaii~8K1.13×
18New Mexico~9K1.11×
19New Jersey~50K1.10×
20Maryland~30K1.09×
21West Virginia~8K1.09×
22South Carolina~30K1.08×
23Virginia~40K1.03×
24Delaware~5K1.03×
25Connecticut~20K1.01×
26Kansas~10K1.00×
27Indiana~30K0.96×
28Pennsylvania~50K0.95×
29Ohio~50K0.95×
30New York~90K0.93×
31Nebraska~8K0.91×
32Washington, District of Columbia~4K0.87×
33Rhode Island~4K0.81×
34Washington~30K0.80×
35Massachusetts~30K0.80×
36Utah~10K0.80×
37Iowa~10K0.79×
38Wisconsin~20K0.76×
39New Hampshire~5K0.75×
40Maine~4K0.74×
41Oregon~10K0.72×
42Idaho~6K0.72×
43Colorado~20K0.68×
44Michigan~30K0.67×
45North Dakota~2K0.67×
46Minnesota~20K0.66×
47Alaska~2K0.64×
48South Dakota~2K0.63×
49Vermont~2K0.63×
50Montana~2K0.54×
Fig. 06

Affinity by region

Affinity by region — Nissan Sentra, United States
0.54×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nissan Sentra audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nissan Sentra audience
#·InterestCategoryAffinity×
01Nissan MuranoCars & Mobility74.06×
02Nissan MicraCars & Mobility65.45×
03Jonny CraigMusic & Radio56.16×
04Nissan MaximaCars & Mobility53.18×
05Nissan JukeCars & Mobility51.94×
06Nissan PathfinderCars & Mobility42.79×
07Nissan RogueCars & Mobility41.48×
08Nissan VersaCars & Mobility34.44×
09Mitsubishi MirageCars & Mobility30.35×
10Honda Odyssey (North America)Cars & Mobility24.83×
11Nissan NavaraCars & Mobility24.01×
12Toyota CorollaCars & Mobility20.86×
13Honda PilotCars & Mobility18.98×
14Mid-size carCars & Mobility16.67×
15ConvertibleCars & Mobility14.77×
16Front-wheel driveCars & Mobility12.79×
17TorqueBusiness & Career12.36×
18Automatic transmissionCars & Mobility11.93×
19Physical modelKids & Family11.66×
20AutotraderCars & Mobility8.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nissan Sentra audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nissan Sentra audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.07×
PatriotismCONSERVATISM1.85×
MindfulnessBALANCE1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nissan Sentra audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.78×
Pet OwnershipJOY0.83×
Sports ActivityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nissan Sentra have in United States?

Nissan Sentra has an estimated audience of 1,696,483 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Nissan Sentra fans?

32.5% of Nissan Sentra fans are female, 67.5% are male, with an average age of 39.4 years.

03

Which brands do Nissan Sentra fans like most?

Nissan Sentra fans show strongest brand affinity for Nissan Rogue (41.48×), Nissan Murano (74.06×), and Nissan Pathfinder (42.79×) over the country average.

04

Where do Nissan Sentra fans live in United States?

Nissan Sentra fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Nissan Sentra fans also like?

Beyond Nissan Sentra itself, the audience over-indexes on Nissan Murano (74.06×), Nissan Pathfinder (42.79×), Nissan Maxima (53.18×), and Nissan Juke (51.94×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan Sentra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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