Nissan Sentra Audience in United States

Nissan Sentra logo

Nissan Sentra has an estimated audience of 1,666,579 people in United States. 32.5% are female, 67.5% are male, average age 39.4. Top regions: Texas, California, Florida. Top brand affinities: Nissan Altima, Nissan Rogue, Nissan Murano, Nissan Pathfinder, Nissan Maxima.

The average Nissan Sentra fan in United States is 39.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Nissan Altima, Nissan Rogue, Nissan Murano, with strongest over-indexing on Nissan Altima (80.01× the country average). Demographically, the Nissan Sentra audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Nissan Sentra fans

Demographic split for Nissan Sentra audience in United States
MetricValue
Female32.5%
Male67.5%
Average age39.4
Estimated audience size1,666,579

Audience persona

The typical Nissan Sentra fan in United States is more male, around 39.4 years old, with strong Family Orientation tendencies and a notable affinity for Nissan Altima.

Top regions in United States

Top regions ranked by reach for Nissan Sentra in United States
RegionReachAffinity
Texas222,0641.55×
California221,1981.21×
Florida141,4541.25×
New York91,9310.99×
Georgia81,1211.58×
Illinois71,7921.29×
North Carolina58,6961.17×
Pennsylvania55,4990.99×
Tennessee49,9971.5×
New Jersey48,3851.14×
Ohio48,2990.94×
Arizona45,2641.33×
Virginia43,6961.08×
Louisiana39,1751.82×
Alabama35,4921.52×
Missouri33,8021.26×
Maryland30,9941.08×
Michigan28,4990.65×
Indiana28,4710.94×
Washington27,6280.83×
South Carolina27,1741.08×
Massachusetts26,7660.82×
Mississippi25,3641.85×
Kentucky23,3641.12×
Oklahoma22,2641.2×
Nevada19,0841.18×
Wisconsin18,8370.75×
Arkansas18,4681.35×
Colorado17,8690.68×
Connecticut17,6081.05×
Minnesota15,4010.64×
Oregon13,5550.71×
Kansas12,5620.96×
Utah12,0750.81×
Iowa10,7040.78×
New Mexico9,4081.13×
Hawaii8,0361.12×
West Virginia7,9491.02×
Nebraska7,2110.86×
Idaho5,7560.69×
New Hampshire4,6650.71×
Washington, District of Columbia4,4010.88×
Delaware4,3070.94×
Maine4,2140.71×
Rhode Island4,0450.76×
Montana2,0940.45×
North Dakota1,9490.57×
Alaska1,9390.54×
South Dakota1,8630.48×
Vermont1,5960.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nissan Sentra audience
BrandAffinityCategory
Nissan Altima80.01×Cars & Mobility
Nissan Rogue41.48×Cars & Mobility
Nissan Murano74.06×Cars & Mobility
Nissan Pathfinder42.79×Cars & Mobility
Nissan Maxima53.18×Cars & Mobility
Nissan Juke51.94×Cars & Mobility
Toyota Corolla20.86×Cars & Mobility
Convertible14.77×Cars & Mobility
Autotrader8.33×Cars & Mobility
Honda Pilot18.98×Cars & Mobility
Front-wheel drive12.79×Cars & Mobility
Honda Odyssey (North America)24.83×Cars & Mobility
Nissan Versa34.44×Cars & Mobility
Physical model11.66×Kids & Family
Torque12.36×Business & Career
Jonny Craig56.16×Music & Radio
Mid-size car16.67×Cars & Mobility
Nissan Micra65.45×Cars & Mobility
Automatic transmission11.93×Cars & Mobility
Mitsubishi Mirage30.35×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nissan Sentra audience
TraitClusterScore
Family OrientationCONSERVATISM1.64
Need for SecurityCONSERVATISM1.51
Quality AwarenessPREMIUM1.47
Price SensitivityPREMIUM1.31
Urban LifestyleOPEN1.25
Social Media UsageJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Nissan Sentra
CountryShare
United States22.8%
Brazil14.7%
Mexico12.7%

See Nissan Sentra audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Nissan Sentra have in United States?

Nissan Sentra has an estimated audience of 1,666,579 people in United States, concentrated in Texas and California.

What is the gender split and age of Nissan Sentra fans?

32.5% of Nissan Sentra fans are female, 67.5% are male, with an average age of 39.4 years.

Which brands do Nissan Sentra fans like most?

Nissan Sentra fans show strongest brand affinity for Nissan Altima (80.01×), Nissan Rogue (41.48×), and Nissan Murano (74.06×) over the country average.

Where do Nissan Sentra fans live in United States?

Nissan Sentra fans in United States are most concentrated in Texas (reach 222,064), California (reach 221,198), and Florida (reach 141,454). These three regions account for the largest share of the active audience.

What other brands do Nissan Sentra fans also like?

Beyond Nissan Sentra itself, the audience over-indexes on Nissan Rogue (41.48×), Nissan Murano (74.06×), Nissan Pathfinder (42.79×), and Nissan Maxima (53.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan Sentra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.