Nissan Maxima Audience in United States

Nissan Maxima logo

Nissan Maxima has an estimated audience of 994,019 people in United States. 58.2% are female, 41.8% are male, average age 39.5. Top regions: Texas, California, Florida. Top brand affinities: Nissan Altima, Nissan Sentra, Enterprise Car Sales, Honda Pilot, Nissan Rogue.

The average Nissan Maxima fan in United States is 39.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Nissan Altima, Nissan Sentra, Enterprise Car Sales, with strongest over-indexing on Nissan Altima (41.85× the country average). Demographically, the Nissan Maxima audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Nissan Maxima fans

Demographic split for Nissan Maxima audience in United States
MetricValue
Female58.2%
Male41.8%
Average age39.5
Estimated audience size994,019

Audience persona

The typical Nissan Maxima fan in United States is more female, around 39.5 years old, with strong Need for Security tendencies and a notable affinity for Nissan Altima.

Top regions in United States

Top regions ranked by reach for Nissan Maxima in United States
RegionReachAffinity
Texas106,9211.25×
California88,5460.81×
Florida84,2061.25×
New York55,2280.99×
Georgia48,8251.59×
North Carolina40,7371.36×
Illinois37,3321.13×
Pennsylvania37,3151.11×
Tennessee36,7971.85×
Ohio27,7240.91×
New Jersey27,0761.07×
Alabama24,9581.8×
Virginia24,5041.01×
Louisiana22,8751.78×
Mississippi22,6172.76×
South Carolina20,6091.38×
Arizona20,5531.01×
Maryland20,1641.18×
Missouri19,9771.25×
Indiana18,0721×
Massachusetts15,7640.8×
Michigan15,3980.59×
Kentucky15,3481.23×
Washington13,8720.7×
Oklahoma13,3491.21×
Arkansas11,8211.44×
Wisconsin11,4500.77×
Colorado10,8070.69×
Minnesota10,1400.71×
Connecticut9,6460.97×
Kansas8,5221.09×
Nevada8,4720.88×
Oregon7,6930.68×
Iowa6,8090.83×
Utah6,1970.7×
New Mexico4,7020.94×
Nebraska4,6390.93×
West Virginia3,9220.85×
Delaware3,3361.22×
Hawaii3,3290.78×
Idaho3,1380.63×
Rhode Island2,6960.85×
Washington, District of Columbia2,5920.87×
New Hampshire2,4660.63×
Maine2,0890.59×
Montana1,3410.49×
South Dakota1,3320.58×
North Dakota1,2470.61×
Alaska8580.4×
Wyoming7030.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nissan Maxima audience
BrandAffinityCategory
Nissan Altima41.85×Cars & Mobility
Nissan Sentra47.71×Cars & Mobility
Enterprise Car Sales39.65×Cars & Mobility
Honda Pilot25.6×Cars & Mobility
Nissan Rogue25.07×Cars & Mobility
Nissan Murano43.19×Cars & Mobility
Acura MDX24.33×Cars & Mobility
Acura RDX33.25×Cars & Mobility
Honda CR-V13.3×Cars & Mobility
Toyota Sienna18.04×Cars & Mobility
Steve Madden10.27×Fashion & Accessoires
Full-size car8.06×Cars & Mobility
Nissan Pathfinder20.99×Cars & Mobility
Mazda319.22×Cars & Mobility
Social media2.75×Business & Career
Acura ILX48.96×Cars & Mobility
Acura TLX21.83×Cars & Mobility
Mazda CX-513.67×Cars & Mobility
Mazda622.44×Cars & Mobility
Nissan Sunny50.64×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nissan Maxima audience
TraitClusterScore
Need for SecurityCONSERVATISM1.87
Family OrientationCONSERVATISM1.57
Quality AwarenessPREMIUM1.3
ExtroversionTHRILL1.24
Price SensitivityPREMIUM1.2
IndulgenceJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Nissan Maxima
CountryShare
United States47.7%
Mexico4.6%
Poland4.0%

See Nissan Maxima audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Nissan Maxima have in United States?

Nissan Maxima has an estimated audience of 994,019 people in United States, concentrated in Texas and California.

What is the gender split and age of Nissan Maxima fans?

58.2% of Nissan Maxima fans are female, 41.8% are male, with an average age of 39.5 years.

Which brands do Nissan Maxima fans like most?

Nissan Maxima fans show strongest brand affinity for Nissan Altima (41.85×), Nissan Sentra (47.71×), and Enterprise Car Sales (39.65×) over the country average.

Where do Nissan Maxima fans live in United States?

Nissan Maxima fans in United States are most concentrated in Texas (reach 106,921), California (reach 88,546), and Florida (reach 84,206). These three regions account for the largest share of the active audience.

What other brands do Nissan Maxima fans also like?

Beyond Nissan Maxima itself, the audience over-indexes on Nissan Sentra (47.71×), Enterprise Car Sales (39.65×), Honda Pilot (25.6×), and Nissan Rogue (25.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan Maxima. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.