Rascasse Audience Intelligence

Acura ILX Audience in United States

A data profile of the people who buy, follow and care about Acura ILX in United States — modelled from more than twelve digital signal sources. Acura ILX has an estimated audience of 322,237 people in United States.

#328among Car type in United States#381among Car Model in United States#1247in Cars & Mobility

The average Acura ILX fan in United States is 39.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Acura MDX, Acura TLX, Acura RDX, with strongest over-indexing on Acura MDX (129.26× the country average).

Demographically, the Acura ILX audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Acura ILX fan in United States is more male, around 39.6 years old, with strong Need for Security tendencies and a notable affinity for Acura MDX.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Acura ILX profile in United States.

Audience size
322K
in United States
Gender
35.8%♀
64.2% male
Age
39.6
average years
Country rank
#46558
Car Model in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Acura ILX fans

35.8% are female, 64.2% are male, average age 39.6.

Fig. 02

Gender split

35.8%
Female
64.2%
Male
Demographic split for Acura ILX audience in United States
MetricValue
Female35.8%
Male64.2%
Average age39.6
Estimated audience size322,237
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Acura ILX audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3921%
40-4921%
50+20%
Fig. 04

Worldwide distribution

74.6%

of the worldwide Acura ILX audience comes from United States.

Worldwide audience distribution share by country for Acura ILX
CountryShare
United States74.6%
Canada9.0%
Japan3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Acura ILX audience in United States is strongest.

Fig. 05

Top regions by affinity

Acura ILX fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~7K2.25×
02New Jersey~20K2.01×
03Maryland~10K1.95×
04California~50K1.56×
05Rhode Island~1K1.50×
06Florida~30K1.48×
07Virginia~10K1.43×
08Massachusetts~8K1.39×
09New York~20K1.34×
10Delaware~1K1.28×
11Pennsylvania~10K1.26×
12Georgia~10K1.26×
13North Carolina~10K1.26×
14Washington~8K1.24×
15Illinois~10K1.20×
16Hawaii~2K1.17×
17Washington, District of Columbia~1K1.16×
18Texas~30K1.12×
19Ohio~10K1.12×
20Nevada~3K1.10×
21Alabama~5K1.07×
22Kansas~3K1.06×
23Arizona~7K1.05×
24Missouri~5K1.05×
25Louisiana~4K1.04×
26Tennessee~6K1.02×
27South Carolina~4K0.94×
28Oregon~3K0.92×
29New Mexico~1K0.91×
30New Hampshire~1K0.90×
31Oklahoma~3K0.87×
32Utah~2K0.87×
33Mississippi~2K0.87×
34Indiana~5K0.86×
35Wisconsin~4K0.85×
36Kentucky~3K0.85×
37Alaska<1K0.84×
38North Dakota<1K0.83×
39Vermont<1K0.83×
40Arkansas~2K0.82×
41Montana<1K0.81×
42South Dakota<1K0.80×
43Colorado~4K0.79×
44Minnesota~3K0.79×
45Nebraska~1K0.75×
46West Virginia~1K0.75×
47Maine<1K0.73×
48Idaho~1K0.72×
49Iowa~2K0.68×
50Michigan~5K0.57×
Fig. 06

Affinity by region

Affinity by region — Acura ILX, United States
0.57×1.00×2.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Acura ILX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Acura ILX audience
#·InterestCategoryAffinity×
01Acura RDXCars & Mobility156.63×
02Acura TLXCars & Mobility148.98×
03Acura MDXCars & Mobility129.26×
04Ford KaCars & Mobility120.85×
05Honda PilotCars & Mobility77.49×
06Hyundai i20Cars & Mobility74.93×
07Honda RidgelineCars & Mobility74.47×
08Nissan MaximaCars & Mobility48.96×
09Infiniti Q50Cars & Mobility42.96×
10Infiniti QX60Cars & Mobility40.31×
11Dodge JourneyCars & Mobility38.90×
12Lexus GXCars & Mobility36.38×
13Nissan JukeCars & Mobility33.09×
14Nissan SentraCars & Mobility31.79×
15Chevrolet EquinoxCars & Mobility31.29×
16Nissan RogueCars & Mobility27.84×
17Toyota HighlanderCars & Mobility24.43×
18Hyundai ElantraCars & Mobility22.63×
19Honda AccordCars & Mobility20.39×
20Used CarsCars & Mobility6.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Acura ILX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Acura ILX audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.34×
Quality AwarenessPREMIUM2.06×
Family OrientationCONSERVATISM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Acura ILX audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.61×
CreativityOPEN0.70×
Community OrientationOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Acura ILX have in United States?

Acura ILX has an estimated audience of 322,237 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Acura ILX fans?

35.8% of Acura ILX fans are female, 64.2% are male, with an average age of 39.6 years.

03

Which brands do Acura ILX fans like most?

Acura ILX fans show strongest brand affinity for Acura MDX (129.26×), Acura TLX (148.98×), and Acura RDX (156.63×) over the country average.

04

Where do Acura ILX fans live in United States?

Acura ILX fans in United States are most concentrated in California (reach ~50K), Florida (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Acura ILX fans also like?

Beyond Acura ILX itself, the audience over-indexes on Acura TLX (148.98×), Acura RDX (156.63×), Honda Pilot (77.49×), and Honda Ridgeline (74.47×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Acura ILX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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