Acura ILX Audience in United States

Acura ILX has an estimated audience of 308,545 people in United States. 35.8% are female, 64.2% are male, average age 39.6. Top regions: California, Florida, Texas. Top brand affinities: Ford Ka, Acura MDX, Autism Awareness, Diabetes mellitus awareness, Lexus GX.

The average Acura ILX fan in United States is 39.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Ford Ka, Acura MDX, Autism Awareness, with strongest over-indexing on Ford Ka (102.04× the country average). Demographically, the Acura ILX audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Acura ILX fans

Demographic split for Acura ILX audience in United States
MetricValue
Female35.8%
Male64.2%
Average age39.6
Estimated audience size308,545

Audience persona

The typical Acura ILX fan in United States is more male, around 39.6 years old, with strong Need for Security tendencies and a notable affinity for Ford Ka.

Top regions in United States

Top regions ranked by reach for Acura ILX in United States
RegionReachAffinity
California55,2441.63×
Florida33,4661.6×
Texas30,0841.13×
New York25,7881.5×
New Jersey16,7822.14×
Pennsylvania13,7921.33×
Illinois12,9361.26×
Georgia12,4361.31×
North Carolina11,7931.27×
Virginia11,1021.48×
Maryland10,7662.03×
Ohio10,6331.12×
Massachusetts8,7691.44×
Washington7,8551.27×
Connecticut7,2852.35×
Arizona6,9561.1×
Tennessee6,3371.02×
Missouri5,4741.1×
Indiana4,7510.84×
Alabama4,5511.06×
Louisiana4,2671.07×
South Carolina4,1910.9×
Michigan4,1130.51×
Wisconsin3,6730.79×
Colorado3,5740.73×
Nevada3,3141.11×
Oregon3,2530.92×
Minnesota3,0440.69×
Kentucky2,9430.76×
Oklahoma2,6740.78×
Kansas2,5471.05×
Utah2,2030.8×
Mississippi2,0280.8×
Arkansas1,8270.72×
Hawaii1,7001.28×
Rhode Island1,4951.52×
New Mexico1,4010.91×
Iowa1,2040.47×
Delaware1,1331.33×
Washington, District of Columbia1,1211.21×
New Hampshire1,0320.85×
Nebraska8740.57×
Idaho7900.51×
West Virginia7230.5×
Maine4690.42×
South Dakota2380.33×
Vermont2170.4×
Alaska2160.33×
Montana1890.22×
North Dakota1610.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Acura ILX audience
BrandAffinityCategory
Ford Ka102.04×Cars & Mobility
Acura MDX39.14×Cars & Mobility
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Lexus GX39.6×Cars & Mobility
Nissan Sentra36.98×Cars & Mobility
Acura TLX38.99×Cars & Mobility
Acura RDX45.97×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Honda Pilot22.29×Cars & Mobility
Chevrolet Equinox34.83×Cars & Mobility
Income tax13.19×Business & Career
Nissan Rogue17.66×Cars & Mobility
Kia Forte29.5×Cars & Mobility
Nissan Juke31.75×Cars & Mobility
Hyundai i2063.79×Cars & Mobility
Honda Civic10.61×Cars & Mobility
Mazda318.86×Cars & Mobility
Honda Accord12.19×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Acura ILX audience
TraitClusterScore
Need for SecurityCONSERVATISM1.75
Luxury OrientationPREMIUM1.54
Family OrientationCONSERVATISM1.5
Early Adopter MentalityPOWER1.45
Quality AwarenessPREMIUM1.44
Career OrientationPOWER1.4

Worldwide distribution

Worldwide audience distribution share by country for Acura ILX
CountryShare
United States73.8%
Canada9.2%
Japan3.5%

See Acura ILX audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Acura ILX have in United States?

Acura ILX has an estimated audience of 308,545 people in United States, concentrated in California and Florida.

What is the gender split and age of Acura ILX fans?

35.8% of Acura ILX fans are female, 64.2% are male, with an average age of 39.6 years.

Which brands do Acura ILX fans like most?

Acura ILX fans show strongest brand affinity for Ford Ka (102.04×), Acura MDX (39.14×), and Autism Awareness (19.03×) over the country average.

Where do Acura ILX fans live in United States?

Acura ILX fans in United States are most concentrated in California (reach 55,244), Florida (reach 33,466), and Texas (reach 30,084). These three regions account for the largest share of the active audience.

What other brands do Acura ILX fans also like?

Beyond Acura ILX itself, the audience over-indexes on Acura MDX (39.14×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Lexus GX (39.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Acura ILX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.