Infiniti Q50 Audience in United States

Infiniti Q50 logo

Infiniti Q50 has an estimated audience of 1,445,381 people in United States. 25.7% are female, 74.3% are male, average age 37.7. Top regions: California, Florida, Texas. Top brand affinities: Infiniti QX60, Mazda3, Infiniti Q30, Nissan 370Z, Volkswagen Up.

The average Infiniti Q50 fan in United States is 37.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Infiniti QX60, Mazda3, Infiniti Q30, with strongest over-indexing on Infiniti QX60 (80.71× the country average). Demographically, the Infiniti Q50 audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Infiniti Q50 fans

Demographic split for Infiniti Q50 audience in United States
MetricValue
Female25.7%
Male74.3%
Average age37.7
Estimated audience size1,445,381

Audience persona

The typical Infiniti Q50 fan in United States is more male, around 37.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Infiniti QX60.

Top regions in United States

Top regions ranked by reach for Infiniti Q50 in United States
RegionReachAffinity
California269,8641.7×
Florida182,9431.87×
Texas152,0451.22×
New York111,3201.38×
Georgia72,3961.63×
Illinois70,4541.46×
North Carolina57,5961.32×
New Jersey56,6041.54×
Pennsylvania54,6161.12×
Maryland44,1071.77×
Arizona39,6101.34×
Tennessee39,1911.35×
Virginia38,0191.08×
Ohio36,9230.83×
Massachusetts32,9071.16×
Washington28,4600.98×
South Carolina27,2191.25×
Michigan25,0240.66×
Colorado24,8681.09×
Connecticut24,6771.7×
Missouri23,9611.03×
Louisiana23,1351.24×
Indiana22,0710.84×
Alabama21,3421.06×
Wisconsin18,9330.87×
Minnesota18,5930.9×
Mississippi17,1521.44×
Nevada16,8001.2×
Kentucky15,5630.86×
Oklahoma12,9550.81×
Oregon11,6400.7×
Utah10,4360.81×
Arkansas9,9100.83×
Kansas9,5730.84×
Iowa7,3150.61×
Nebraska6,8860.95×
New Mexico6,6260.91×
Rhode Island5,6251.22×
Washington, District of Columbia4,6731.08×
Delaware4,6461.17×
Hawaii4,2400.68×
New Hampshire4,0160.71×
Idaho3,8690.53×
West Virginia3,3710.5×
Maine2,3820.46×
South Dakota1,6960.51×
North Dakota1,4090.47×
Montana1,1310.28×
Vermont9120.36×
Wyoming8570.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Infiniti Q50 audience
BrandAffinityCategory
Infiniti QX6080.71×Cars & Mobility
Mazda330.6×Cars & Mobility
Infiniti Q30168.4×Cars & Mobility
Nissan 370Z48.15×Cars & Mobility
Volkswagen Up76.5×Cars & Mobility
Mid-size car20×Cars & Mobility
Lexus IS39.89×Cars & Mobility
Honda CR-V15.18×Cars & Mobility
Acura TLX29.86×Cars & Mobility
Coupé13.78×Cars & Mobility
Acura MDX20.98×Cars & Mobility
Front-wheel drive12.79×Cars & Mobility
Autotrader7.88×Cars & Mobility
Ford Fiesta22.28×Cars & Mobility
Younger27.84×Movies & TV
V8 engine12.03×Cars & Mobility
Supercharger15.4×Cars & Mobility
Street racing13.44×Cars & Mobility
Convertible12.31×Cars & Mobility
Mazda CX-515.9×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Infiniti Q50 audience
TraitClusterScore
Luxury OrientationPREMIUM1.86
Family OrientationCONSERVATISM1.82
Quality AwarenessPREMIUM1.71
Early Adopter MentalityPOWER1.66
Need for SecurityCONSERVATISM1.6
Price SensitivityPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Infiniti Q50
CountryShare
United States54.9%
Canada4.6%
Poland4.2%

See Infiniti Q50 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Infiniti Q50 have in United States?

Infiniti Q50 has an estimated audience of 1,445,381 people in United States, concentrated in California and Florida.

What is the gender split and age of Infiniti Q50 fans?

25.7% of Infiniti Q50 fans are female, 74.3% are male, with an average age of 37.7 years.

Which brands do Infiniti Q50 fans like most?

Infiniti Q50 fans show strongest brand affinity for Infiniti QX60 (80.71×), Mazda3 (30.6×), and Infiniti Q30 (168.4×) over the country average.

Where do Infiniti Q50 fans live in United States?

Infiniti Q50 fans in United States are most concentrated in California (reach 269,864), Florida (reach 182,943), and Texas (reach 152,045). These three regions account for the largest share of the active audience.

What other brands do Infiniti Q50 fans also like?

Beyond Infiniti Q50 itself, the audience over-indexes on Mazda3 (30.6×), Infiniti Q30 (168.4×), Nissan 370Z (48.15×), and Volkswagen Up (76.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Infiniti Q50. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.