Rascasse Audience Intelligence

Infiniti Q50 Audience in United States

A data profile of the people who buy, follow and care about Infiniti Q50 in United States — modelled from more than twelve digital signal sources. Infiniti Q50 has an estimated audience of 1,434,604 people in United States.

#139among Car type in United States#132among Car Model in United States#598in Cars & Mobility

The average Infiniti Q50 fan in United States is 37.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Infiniti QX60, Mazda3, Infiniti Q30, with strongest over-indexing on Infiniti QX60 (80.71× the country average).

Demographically, the Infiniti Q50 audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Infiniti Q50 fan in United States is more male, around 37.7 years old, with strong Need for Security tendencies and a notable affinity for Infiniti QX60.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Infiniti Q50 profile in United States.

Audience size
1.4M
in United States
Gender
25.7%♀
74.3% male
Age
37.7
average years
Country rank
#18364
Car Model in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Infiniti Q50 fans

25.7% are female, 74.3% are male, average age 37.7.

Fig. 02

Gender split

25.7%
Female
74.3%
Male
Demographic split for Infiniti Q50 audience in United States
MetricValue
Female25.7%
Male74.3%
Average age37.7
Estimated audience size1,434,604
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Infiniti Q50 audience in United States
Age bracketShare%
16-1927%
20-2918%
30-3916%
40-4918%
50+21%
Fig. 04

Worldwide distribution

54.4%

of the worldwide Infiniti Q50 audience comes from United States.

Worldwide audience distribution share by country for Infiniti Q50
CountryShare
United States54.4%
Canada4.7%
Poland4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Infiniti Q50 audience in United States is strongest.

Fig. 05

Top regions by affinity

Infiniti Q50 fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K1.72×
02Maryland~40K1.68×
03Connecticut~20K1.64×
04Georgia~70K1.57×
05California~200K1.52×
06Mississippi~20K1.48×
07New Jersey~50K1.40×
08Illinois~70K1.39×
09North Carolina~60K1.37×
10Tennessee~40K1.34×
11South Carolina~30K1.32×
12Arizona~40K1.26×
13Louisiana~20K1.25×
14New York~100K1.23×
15Delaware~5K1.22×
16Texas~100K1.20×
17Rhode Island~5K1.19×
18Alabama~20K1.15×
19Massachusetts~30K1.13×
20Nevada~20K1.12×
21Virginia~40K1.10×
22Pennsylvania~50K1.08×
23Colorado~20K1.05×
24Missouri~20K1.04×
25Washington, District of Columbia~4K1.03×
26Nebraska~7K0.99×
27Minnesota~20K0.93×
28New Mexico~7K0.93×
29Washington~30K0.92×
30Kentucky~20K0.92×
31Indiana~20K0.91×
32Wisconsin~20K0.90×
33Oklahoma~10K0.90×
34Ohio~40K0.88×
35Arkansas~10K0.87×
36Kansas~10K0.87×
37Utah~10K0.83×
38New Hampshire~4K0.79×
39Hawaii~5K0.74×
40Oregon~10K0.71×
41Iowa~8K0.69×
42Michigan~30K0.66×
43South Dakota~2K0.66×
44Idaho~5K0.63×
45North Dakota~2K0.62×
46West Virginia~4K0.61×
47Maine~3K0.57×
48Vermont~1K0.56×
49Alaska~2K0.54×
50Montana~2K0.48×
Fig. 06

Affinity by region

Affinity by region — Infiniti Q50, United States
0.48×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Infiniti Q50 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Infiniti Q50 audience
#·InterestCategoryAffinity×
01Infiniti Q30Cars & Mobility168.40×
02Infiniti QX60Cars & Mobility80.71×
03Volkswagen UpCars & Mobility76.50×
04Nissan 370ZCars & Mobility48.15×
05Lexus ISCars & Mobility39.89×
06Mazda3Cars & Mobility30.60×
07Acura TLXCars & Mobility29.86×
08Ford FiestaCars & Mobility22.28×
09Acura MDXCars & Mobility20.98×
10Mid-size carCars & Mobility20.00×
11Mazda CX-5Cars & Mobility15.90×
12SuperchargerCars & Mobility15.40×
13Honda CR-VCars & Mobility15.18×
14CoupéCars & Mobility13.78×
15Street racingCars & Mobility13.44×
16Front-wheel driveCars & Mobility12.79×
17ConvertibleCars & Mobility12.31×
18V8 engineCars & Mobility12.03×
19Automatic transmissionCars & Mobility11.93×
20AutotraderCars & Mobility7.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Infiniti Q50 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Infiniti Q50 audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.23×
PatriotismCONSERVATISM1.99×
MindfulnessBALANCE1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Infiniti Q50 audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.71×
CreativityOPEN0.73×
TraditionCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Infiniti Q50 have in United States?

Infiniti Q50 has an estimated audience of 1,434,604 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Infiniti Q50 fans?

25.7% of Infiniti Q50 fans are female, 74.3% are male, with an average age of 37.7 years.

03

Which brands do Infiniti Q50 fans like most?

Infiniti Q50 fans show strongest brand affinity for Infiniti QX60 (80.71×), Mazda3 (30.6×), and Infiniti Q30 (168.4×) over the country average.

04

Where do Infiniti Q50 fans live in United States?

Infiniti Q50 fans in United States are most concentrated in California (reach ~200K), Florida (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Infiniti Q50 fans also like?

Beyond Infiniti Q50 itself, the audience over-indexes on Mazda3 (30.6×), Infiniti Q30 (168.4×), Nissan 370Z (48.15×), and Volkswagen Up (76.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Infiniti Q50. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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