Rascasse Audience Intelligence

Coupé Audience in United States

A data profile of the people who buy, follow and care about Coupé in United States — modelled from more than twelve digital signal sources. Coupé has an estimated audience of 6,805,595 people in United States.

#26among Car type in United States#3085among Topic in United States#206in Cars & Mobility

The average Coupé fan in United States is 34.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Used Cars, Bus, Engine, with strongest over-indexing on Used Cars (7.36× the country average).

Demographically, the Coupé audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coupé fan in United States is more male, around 34.5 years old, with strong Family Orientation tendencies and a notable affinity for Used Cars.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coupé profile in United States.

Audience size
6.8M
in United States
Gender
19.8%♀
80.2% male
Age
34.5
average years
Country rank
#5140
Topic in United States
Fig. 01

Search interest · 12-month trend

+220%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coupé fans

19.8% are female, 80.2% are male, average age 34.5.

Fig. 02

Gender split

19.8%
Female
80.2%
Male
Demographic split for Coupé audience in United States
MetricValue
Female19.8%
Male80.2%
Average age34.5
Estimated audience size6,805,595
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Coupé audience in United States
Age bracketShare%
16-1933%
20-2922%
30-3917%
40-4916%
50+13%
Fig. 04

Worldwide distribution

20.1%

of the worldwide Coupé audience comes from United States.

Worldwide audience distribution share by country for Coupé
CountryShare
United States20.1%
Italy5.6%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coupé audience in United States is strongest.

Fig. 05

Top regions by affinity

Coupé fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~300K1.63×
02Texas~800K1.29×
03Washington~200K1.17×
04Oregon~90K1.16×
05Connecticut~80K1.14×
06Maine~30K1.13×
07Massachusetts~200K1.12×
08Minnesota~100K1.11×
09Washington, District of Columbia~20K1.10×
10New Hampshire~30K1.08×
11Alaska~20K1.07×
12Wisconsin~100K1.06×
13North Carolina~200K1.05×
14Vermont~10K1.05×
15California~800K1.04×
16Georgia~200K1.02×
17Maryland~100K1.02×
18Iowa~60K1.01×
19Delaware~20K1.00×
20Pennsylvania~200K0.99×
21New York~400K0.98×
22Illinois~200K0.98×
23New Jersey~200K0.98×
24Missouri~100K0.98×
25Kansas~50K0.98×
26Idaho~30K0.98×
27Hawaii~30K0.98×
28Montana~20K0.98×
29South Dakota~20K0.98×
30Indiana~100K0.97×
31Utah~60K0.97×
32Colorado~100K0.96×
33Louisiana~80K0.96×
34Rhode Island~20K0.96×
35South Carolina~100K0.95×
36Nebraska~30K0.94×
37North Dakota~10K0.94×
38Ohio~200K0.93×
39Arizona~100K0.92×
40Arkansas~50K0.92×
41New Mexico~30K0.92×
42Kentucky~80K0.91×
43Florida~400K0.90×
44Michigan~200K0.90×
45Tennessee~100K0.90×
46Alabama~90K0.90×
47West Virginia~30K0.88×
48Oklahoma~70K0.87×
49Nevada~60K0.87×
50Mississippi~50K0.84×
Fig. 06

Affinity by region

Affinity by region — Coupé, United States
0.84×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coupé audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coupé audience
#·InterestCategoryAffinity×
01Porsche 911Cars & Mobility11.54×
02Formula DriftSports11.45×
03Toyota SupraCars & Mobility11.04×
04Manual transmissionCars & Mobility9.88×
05Family carCars & Mobility9.56×
06Lewis HamiltonSports8.26×
07Personal luxury carCars & Mobility8.11×
08Used CarsCars & Mobility7.36×
09Auto maintenanceCars & Mobility7.17×
10HatchbackCars & Mobility5.99×
11BusCars & Mobility5.81×
12Hot rodCars & Mobility5.75×
13Drag racingCars & Mobility5.41×
14EngineCars & Mobility5.31×
15Muscle carCars & Mobility4.65×
16Fishing reelSports4.38×
17Hand toolHome & Garden4.22×
18RoadTravel & Leisure3.68×
19AutoZoneCars & Mobility2.90×
20Online shoppingShopping1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coupé audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coupé audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.40×
Luxury OrientationPREMIUM1.85×
PatriotismCONSERVATISM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coupé audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.76×
CreativityOPEN0.77×
Community OrientationOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coupé have in United States?

Coupé has an estimated audience of 6,805,595 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Coupé fans?

19.8% of Coupé fans are female, 80.2% are male, with an average age of 34.5 years.

03

Which brands do Coupé fans like most?

Coupé fans show strongest brand affinity for Used Cars (7.36×), Bus (5.81×), and Engine (5.31×) over the country average.

04

Where do Coupé fans live in United States?

Coupé fans in United States are most concentrated in California (reach ~800K), Texas (reach ~800K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Coupé fans also like?

Beyond Coupé itself, the audience over-indexes on Bus (5.81×), Engine (5.31×), Family car (9.56×), and Auto maintenance (7.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Coupé audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Coupé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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