Coupé Audience in United States
Coupé has an estimated audience of 6,805,595 people in United States. 19.8% are female, 80.2% are male, average age 34.5. Top regions: Texas, California, Florida. Top brand affinities: Used Cars, Bus, Engine, Family car, Auto maintenance.
The average Coupé fan in United States is 34.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Used Cars, Bus, Engine, with strongest over-indexing on Used Cars (7.36× the country average). Demographically, the Coupé audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Coupé fans
| Metric | Value |
|---|---|
| Female | 19.8% |
| Male | 80.2% |
| Average age | 34.5 |
| Estimated audience size | 6,805,595 |
Audience persona
The typical Coupé fan in United States is more male, around 34.5 years old, with strong Family Orientation tendencies and a notable affinity for Used Cars.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 1,009,043 | 1.72× |
| California | 922,752 | 1.23× |
| Florida | 477,584 | 1.04× |
| New York | 416,797 | 1.1× |
| Virginia | 313,576 | 1.89× |
| Georgia | 244,687 | 1.17× |
| Illinois | 237,988 | 1.05× |
| North Carolina | 226,231 | 1.1× |
| Pennsylvania | 219,600 | 0.96× |
| Ohio | 185,763 | 0.89× |
| New Jersey | 182,193 | 1.05× |
| Washington | 159,806 | 1.17× |
| Michigan | 155,337 | 0.87× |
| Arizona | 139,198 | 1× |
| Massachusetts | 137,892 | 1.03× |
| Tennessee | 131,908 | 0.97× |
| Maryland | 127,844 | 1.09× |
| Indiana | 122,167 | 0.98× |
| Missouri | 106,283 | 0.97× |
| South Carolina | 104,931 | 1.02× |
| Minnesota | 102,847 | 1.05× |
| Louisiana | 100,472 | 1.14× |
| Colorado | 97,761 | 0.91× |
| Alabama | 92,541 | 0.97× |
| Wisconsin | 90,902 | 0.89× |
| Oregon | 83,195 | 1.07× |
| Kentucky | 76,165 | 0.89× |
| Oklahoma | 74,443 | 0.99× |
| Connecticut | 70,189 | 1.03× |
| Nevada | 66,453 | 1.01× |
| Utah | 59,054 | 0.97× |
| Mississippi | 52,598 | 0.94× |
| Arkansas | 52,305 | 0.93× |
| Iowa | 50,973 | 0.91× |
| Kansas | 50,070 | 0.93× |
| Washington, District of Columbia | 32,644 | 1.6× |
| New Mexico | 30,692 | 0.9× |
| Idaho | 30,009 | 0.88× |
| Hawaii | 29,903 | 1.02× |
| Nebraska | 28,593 | 0.84× |
| West Virginia | 23,112 | 0.73× |
| New Hampshire | 21,121 | 0.79× |
| Maine | 20,271 | 0.83× |
| Rhode Island | 20,172 | 0.93× |
| Delaware | 18,264 | 0.97× |
| Montana | 14,866 | 0.79× |
| South Dakota | 12,629 | 0.8× |
| Alaska | 12,441 | 0.85× |
| North Dakota | 10,657 | 0.76× |
| Vermont | 8,879 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Used Cars | 7.36× | Cars & Mobility |
| Bus | 5.81× | Cars & Mobility |
| Engine | 5.31× | Cars & Mobility |
| Family car | 9.56× | Cars & Mobility |
| Auto maintenance | 7.17× | Cars & Mobility |
| Hand tool | 4.22× | Home & Garden |
| Road | 3.68× | Travel & Leisure |
| Toyota Supra | 11.04× | Cars & Mobility |
| Porsche 911 | 11.54× | Cars & Mobility |
| Hot rod | 5.75× | Cars & Mobility |
| Drag racing | 5.41× | Cars & Mobility |
| AutoZone | 2.9× | Cars & Mobility |
| Fishing reel | 4.38× | Sports |
| Muscle car | 4.65× | Cars & Mobility |
| Manual transmission | 9.88× | Cars & Mobility |
| Online shopping | 1.75× | Shopping |
| Personal luxury car | 8.11× | Cars & Mobility |
| Hatchback | 5.99× | Cars & Mobility |
| Formula Drift | 11.45× | Sports |
| Car classification | 5.31× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.21 |
| Luxury Orientation | PREMIUM | 1.95 |
| Early Adopter Mentality | POWER | 1.71 |
| LGBTQ+ Identity | OPEN | 1.44 |
| Risk Appetite | THRILL | 1.4 |
| Patriotism | CONSERVATISM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Italy | 5.6% |
| Germany | 5.4% |
See Coupé audiences in other countries
More Car type audiences in United States
- SUVs (61,748,697)
- Used car (41,105,387)
- RVs (36,257,992)
- Used Cars (24,271,198)
- Muscle car (23,018,297)
Frequently asked questions
How many fans does Coupé have in United States?
Coupé has an estimated audience of 6,805,595 people in United States, concentrated in Texas and California.
What is the gender split and age of Coupé fans?
19.8% of Coupé fans are female, 80.2% are male, with an average age of 34.5 years.
Which brands do Coupé fans like most?
Coupé fans show strongest brand affinity for Used Cars (7.36×), Bus (5.81×), and Engine (5.31×) over the country average.
Where do Coupé fans live in United States?
Coupé fans in United States are most concentrated in Texas (reach 1,009,043), California (reach 922,752), and Florida (reach 477,584). These three regions account for the largest share of the active audience.
What other brands do Coupé fans also like?
Beyond Coupé itself, the audience over-indexes on Bus (5.81×), Engine (5.31×), Family car (9.56×), and Auto maintenance (7.17×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Coupé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.