Rascasse Audience Intelligence

Manual transmission Audience in United States

A data profile of the people who buy, follow and care about Manual transmission in United States — modelled from more than twelve digital signal sources. Manual transmission has an estimated audience of 5,069,806 people in United States.

#3765among Topic in United States#256in Cars & Mobility

The average Manual transmission fan in United States is 39.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include AutoZone, Garage kit, Online shopping, with strongest over-indexing on AutoZone (3.36× the country average).

Demographically, the Manual transmission audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Manual transmission fan in United States is more male, around 39.0 years old, with strong Need for Security tendencies and a notable affinity for AutoZone.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Manual transmission profile in United States.

Audience size
5.1M
in United States
Gender
19.0%♀
81.0% male
Age
39.0
average years
Country rank
#6622
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Manual transmission fans

19.0% are female, 81.0% are male, average age 39.0.

Fig. 02

Gender split

19.0%
Female
81.0%
Male
Demographic split for Manual transmission audience in United States
MetricValue
Female19.0%
Male81.0%
Average age39.0
Estimated audience size5,069,806
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Manual transmission audience in United States
Age bracketShare%
16-1924%
20-2917%
30-3917%
40-4920%
50+22%
Fig. 04

Worldwide distribution

23.0%

of the worldwide Manual transmission audience comes from United States.

Worldwide audience distribution share by country for Manual transmission
CountryShare
United States23.0%
United Kingdom6.9%
Brazil6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Manual transmission audience in United States is strongest.

Fig. 05

Top regions by affinity

Manual transmission fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~30K1.25×
02Louisiana~80K1.20×
03Idaho~30K1.17×
04Utah~50K1.14×
05Arizona~100K1.13×
06Kansas~50K1.13×
07Alaska~10K1.13×
08Washington~100K1.11×
09Montana~20K1.11×
10Oregon~60K1.10×
11Hawaii~20K1.10×
12Nebraska~30K1.08×
13Texas~500K1.06×
14North Carolina~200K1.06×
15Oklahoma~60K1.05×
16Arkansas~40K1.05×
17Tennessee~100K1.04×
18South Dakota~10K1.04×
19California~600K1.03×
20Colorado~80K1.03×
21Iowa~40K1.03×
22North Dakota~10K1.03×
23Georgia~200K1.02×
24Nevada~50K1.02×
25Alabama~70K1.01×
26Virginia~100K1.00×
27Mississippi~40K1.00×
28Missouri~80K0.99×
29Maryland~90K0.98×
30Michigan~100K0.97×
31Connecticut~50K0.97×
32West Virginia~20K0.97×
33Indiana~90K0.96×
34South Carolina~70K0.96×
35Kentucky~60K0.95×
36New Hampshire~20K0.95×
37Wisconsin~70K0.94×
38Florida~300K0.93×
39Illinois~200K0.93×
40Minnesota~70K0.93×
41Ohio~100K0.92×
42Vermont~8K0.91×
43Maine~20K0.90×
44Rhode Island~10K0.89×
45Pennsylvania~100K0.88×
46Delaware~10K0.86×
47New Jersey~100K0.85×
48Massachusetts~80K0.81×
49Washington, District of Columbia~10K0.75×
50New York~200K0.73×
Fig. 06

Affinity by region

Affinity by region — Manual transmission, United States
0.73×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Manual transmission audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Manual transmission audience
#·InterestCategoryAffinity×
01Garage kitHome & Garden21.74×
02Industrial technologyTopic17.79×
03Haul truckCars & Mobility4.03×
04Diesel engineCars & Mobility3.98×
05O'Reilly Auto PartsCars & Mobility3.56×
06Drag racingCars & Mobility3.47×
07Dump truckCars & Mobility3.46×
08AutoZoneCars & Mobility3.36×
09AutotraderCars & Mobility3.29×
10Muscle carCars & Mobility3.07×
11Commercial vehicleCars & Mobility2.85×
12Discount TireShopping2.80×
13CarGurusCars & Mobility2.78×
14EngineCars & Mobility2.71×
15Used carCars & Mobility2.48×
16Hand toolHome & Garden2.38×
17Motor vehicleCars & Mobility1.84×
18Online shoppingShopping1.67×
19BusinessBusiness & Career1.62×
20AutomobilesCars & Mobility1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Manual transmission audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Manual transmission audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.58×
PatriotismCONSERVATISM1.40×
Risk AppetiteTHRILL1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Manual transmission audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.65×
Community OrientationOPEN0.67×
IndulgenceJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Manual transmission have in United States?

Manual transmission has an estimated audience of 5,069,806 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Manual transmission fans?

19.0% of Manual transmission fans are female, 81.0% are male, with an average age of 39.0 years.

03

Which brands do Manual transmission fans like most?

Manual transmission fans show strongest brand affinity for AutoZone (3.36×), Garage kit (21.74×), and Online shopping (1.67×) over the country average.

04

Where do Manual transmission fans live in United States?

Manual transmission fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Manual transmission fans also like?

Beyond Manual transmission itself, the audience over-indexes on Garage kit (21.74×), Online shopping (1.67×), Business (1.62×), and Industrial technology (17.79×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Manual transmission. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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