Manual transmission Audience in United States

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Manual transmission has an estimated audience of 5,069,806 people in United States. 19.0% are female, 81.0% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: AutoZone, Garage kit, Online shopping, Business, Industrial technology.

The average Manual transmission fan in United States is 39.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AutoZone, Garage kit, Online shopping, with strongest over-indexing on AutoZone (3.36× the country average). Demographically, the Manual transmission audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Manual transmission fans

Demographic split for Manual transmission audience in United States
MetricValue
Female19.0%
Male81.0%
Average age39.0
Estimated audience size5,069,806

Audience persona

The typical Manual transmission fan in United States is more male, around 39.0 years old, with strong Family Orientation tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Manual transmission in United States
RegionReachAffinity
California615,8181.1×
Texas497,1391.14×
Florida330,1940.96×
New York227,5400.8×
Illinois171,6201.02×
Georgia169,6121.09×
North Carolina169,1731.11×
Pennsylvania153,0550.9×
Ohio145,3040.93×
Michigan134,5431.01×
Virginia124,5941.01×
Arizona121,5101.17×
New Jersey116,1280.9×
Washington114,7451.13×
Tennessee110,4441.09×
Indiana87,2050.94×
Maryland86,7230.99×
Colorado86,0121.08×
Massachusetts85,4400.86×
Missouri83,0291.02×
South Carolina74,0540.97×
Louisiana72,8561.11×
Wisconsin71,1140.93×
Alabama71,0141×
Minnesota65,6820.9×
Oregon65,0371.12×
Oklahoma62,6181.11×
Kentucky61,9930.98×
Utah53,8051.19×
Connecticut52,3571.03×
Nevada50,2941.03×
Kansas46,1261.15×
Arkansas44,9731.08×
Iowa44,1001.06×
Mississippi41,4000.99×
New Mexico33,4011.31×
Idaho27,9641.1×
Nebraska26,7181.05×
Hawaii24,9941.15×
West Virginia20,8960.89×
New Hampshire16,3420.82×
Montana15,7131.12×
Maine15,4890.85×
Rhode Island12,3990.77×
Alaska12,1941.12×
South Dakota11,4040.97×
Washington, District of Columbia10,0210.66×
Delaware9,5890.69×
North Dakota9,1790.88×
Wyoming7,7361.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Manual transmission audience
BrandAffinityCategory
AutoZone3.36×Cars & Mobility
Garage kit21.74×Home & Garden
Online shopping1.67×Shopping
Business1.62×Business & Career
Industrial technology17.79×
O'Reilly Auto Parts3.56×Cars & Mobility
Haul truck4.03×Cars & Mobility
Automobiles1.58×Cars & Mobility
Used car2.48×Cars & Mobility
Dump truck3.46×Cars & Mobility
Engine2.71×Cars & Mobility
CarGurus2.78×Cars & Mobility
Motor vehicle1.84×Cars & Mobility
Muscle car3.07×Cars & Mobility
Drag racing3.47×Cars & Mobility
Autotrader3.29×Cars & Mobility
Commercial vehicle2.85×Cars & Mobility
Hand tool2.38×Home & Garden
Discount Tire2.8×Shopping
Diesel engine3.98×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Manual transmission audience
TraitClusterScore
Family OrientationCONSERVATISM3.49
LGBTQ+ IdentityOPEN1.92
Career OrientationPOWER1.72
Need for SecurityCONSERVATISM1.65
Luxury OrientationPREMIUM1.64
Early Adopter MentalityPOWER1.62

Worldwide distribution

Worldwide audience distribution share by country for Manual transmission
CountryShare
United States23.0%
United Kingdom6.9%
Brazil6.9%

See Manual transmission audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Manual transmission have in United States?

Manual transmission has an estimated audience of 5,069,806 people in United States, concentrated in California and Texas.

What is the gender split and age of Manual transmission fans?

19.0% of Manual transmission fans are female, 81.0% are male, with an average age of 39.0 years.

Which brands do Manual transmission fans like most?

Manual transmission fans show strongest brand affinity for AutoZone (3.36×), Garage kit (21.74×), and Online shopping (1.67×) over the country average.

Where do Manual transmission fans live in United States?

Manual transmission fans in United States are most concentrated in California (reach 615,818), Texas (reach 497,139), and Florida (reach 330,194). These three regions account for the largest share of the active audience.

What other brands do Manual transmission fans also like?

Beyond Manual transmission itself, the audience over-indexes on Garage kit (21.74×), Online shopping (1.67×), Business (1.62×), and Industrial technology (17.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Manual transmission. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.