Manual transmission Audience in Germany
Manual transmission has an estimated audience of 243,638 people in Germany. 20.6% are female, 79.4% are male, average age 35.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Hatchback, Engine, Hyundai, Automotive lighting, Used car.
The average Manual transmission fan in Germany is 35.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Hatchback, Engine, Hyundai, with strongest over-indexing on Hatchback (4.11× the country average). Demographically, the Manual transmission audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Manual transmission fans
| Metric | Value |
|---|---|
| Female | 20.6% |
| Male | 79.4% |
| Average age | 35.8 |
| Estimated audience size | 243,638 |
Audience persona
The typical Manual transmission fan in Germany is more male, around 35.8 years old, with strong Quality Awareness tendencies and a notable affinity for Hatchback.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 61,882 | 1.58× |
| Nordrhein-Westfalen | 29,121 | 0.55× |
| Baden-Württemberg | 22,362 | 0.67× |
| Hessen | 17,642 | 0.95× |
| Rheinland-Pfalz | 11,291 | 0.93× |
| Niedersachsen | 9,570 | 0.4× |
| Berlin | 7,268 | 0.67× |
| Sachsen-Anhalt | 6,786 | 1.08× |
| Thüringen | 6,380 | 1.03× |
| Saarland | 5,882 | 1.97× |
| Brandenburg | 5,743 | 0.76× |
| Sachsen | 5,649 | 0.47× |
| Mecklenburg-Vorpommern | 5,379 | 1.16× |
| Bremen | 5,316 | 2.55× |
| Schleswig-Holstein | 5,077 | 0.58× |
| Hamburg | 3,659 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hatchback | 4.11× | Cars & Mobility |
| Engine | 3.24× | Cars & Mobility |
| Hyundai | 3.85× | Cars & Mobility |
| Automotive lighting | 5.71× | Cars & Mobility |
| Used car | 2.93× | Cars & Mobility |
| AutoScout24 | 2.35× | Cars & Mobility |
| Driving | 3.36× | Cars & Mobility |
| Polishing | 4.79× | Home & Garden |
| Škoda Auto | 2.73× | Cars & Mobility |
| Carcare | 3.85× | Cars & Mobility |
| Michael Schumacher | 3.27× | Sports |
| Auto mechanic | 3.03× | Cars & Mobility |
| Used Cars | 3.26× | Cars & Mobility |
| Tire | 2.66× | Cars & Mobility |
| Car wash | 4.37× | Cars & Mobility |
| Drag racing | 4.3× | Cars & Mobility |
| Kia Sportage | 6.42× | Cars & Mobility |
| Auto maintenance | 3.22× | Cars & Mobility |
| Hot rod | 4.66× | Cars & Mobility |
| Vehicle insurance | 4.15× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.45 |
| Patriotism | CONSERVATISM | 1.44 |
| Risk Appetite | THRILL | 1.39 |
| Luxury Orientation | PREMIUM | 1.36 |
| Early Adopter Mentality | POWER | 1.35 |
| Sports Activity | POWER | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| United Kingdom | 6.9% |
| Brazil | 6.9% |
See Manual transmission audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Manual transmission have in Germany?
Manual transmission has an estimated audience of 243,638 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Manual transmission fans?
20.6% of Manual transmission fans are female, 79.4% are male, with an average age of 35.8 years.
Which brands do Manual transmission fans like most?
Manual transmission fans show strongest brand affinity for Hatchback (4.11×), Engine (3.24×), and Hyundai (3.85×) over the country average.
Where do Manual transmission fans live in Germany?
Manual transmission fans in Germany are most concentrated in Bayern (reach 61,882), Nordrhein-Westfalen (reach 29,121), and Baden-Württemberg (reach 22,362). These three regions account for the largest share of the active audience.
What other brands do Manual transmission fans also like?
Beyond Manual transmission itself, the audience over-indexes on Engine (3.24×), Hyundai (3.85×), Automotive lighting (5.71×), and Used car (2.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Manual transmission. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.