Rascasse Audience Intelligence

Polishing Audience in Germany

A data profile of the people who buy, follow and care about Polishing in Germany — modelled from more than twelve digital signal sources. Polishing has an estimated audience of 3,207,590 people in Germany.

#1191among Topic in Germany#158in Home & Garden

The average Polishing fan in Germany is 35.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Carcare, Vintage car, Wood carving, with strongest over-indexing on Carcare (13.48× the country average).

Demographically, the Polishing audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Polishing fan in Germany is more male, around 35.9 years old, with strong Risk Appetite tendencies and a notable affinity for Carcare.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Polishing profile in Germany.

Audience size
3.2M
in Germany
Gender
27.2%♀
72.8% male
Age
35.9
average years
Country rank
#1946
Topic in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Polishing fans

27.2% are female, 72.8% are male, average age 35.9.

Fig. 02

Gender split

27.2%
Female
72.8%
Male
Demographic split for Polishing audience in Germany
MetricValue
Female27.2%
Male72.8%
Average age35.9
Estimated audience size3,207,590
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Polishing audience in Germany
Age bracketShare%
16-1928%
20-2921%
30-3920%
40-4918%
50+14%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Polishing audience comes from Germany.

Worldwide audience distribution share by country for Polishing
CountryShare
United States21.2%
Italy6.0%
Germany5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Polishing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Polishing fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~400K1.13×
02Hamburg~80K1.12×
03Hessen~300K1.11×
04Sachsen~200K1.08×
05Baden-Württemberg~500K1.04×
06Berlin~100K1.04×
07Nordrhein-Westfalen~700K1.03×
08Saarland~40K1.03×
09Bayern~500K1.02×
10Rheinland-Pfalz~200K1.00×
11Thüringen~80K0.97×
12Bremen~30K0.97×
13Sachsen-Anhalt~80K0.92×
14Schleswig-Holstein~100K0.91×
15Mecklenburg-Vorpommern~50K0.89×
16Brandenburg~90K0.88×
Fig. 06

Affinity by region

Affinity by region — Polishing, Germany
0.88×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Polishing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Polishing audience
#·InterestCategoryAffinity×
01Rim (wheel)Cars & Mobility16.27×
02CarcareCars & Mobility13.48×
03Wood carvingHome & Garden10.78×
04Vintage carCars & Mobility10.48×
05Subcompact carCars & Mobility10.07×
06Auto detailingCars & Mobility8.56×
07CleanlinessHome & Garden8.22×
08Auto showCars & Mobility7.96×
09Car washCars & Mobility7.34×
10Motorcycle helmetCars & Mobility6.50×
11Automobile repair shopCars & Mobility6.31×
12Robert RedfordMovies & TV6.25×
13Yamaha Motor CompanyCars & Mobility6.15×
14Compact carCars & Mobility4.94×
15Sedan (automobile)Cars & Mobility4.50×
16Antique carCars & Mobility4.28×
17HatchbackCars & Mobility4.23×
18HyundaiCars & Mobility3.70×
19ToyotaCars & Mobility3.61×
20Used carCars & Mobility2.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Polishing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Polishing audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.07×
Quality AwarenessPREMIUM2.07×
Luxury OrientationPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Polishing audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.78×
Price SensitivityPREMIUM0.79×
IndulgenceJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Polishing have in Germany?

Polishing has an estimated audience of 3,207,590 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Polishing fans?

27.2% of Polishing fans are female, 72.8% are male, with an average age of 35.9 years.

03

Which brands do Polishing fans like most?

Polishing fans show strongest brand affinity for Carcare (13.48×), Vintage car (10.48×), and Wood carving (10.78×) over the country average.

04

Where do Polishing fans live in Germany?

Polishing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Polishing fans also like?

Beyond Polishing itself, the audience over-indexes on Vintage car (10.48×), Wood carving (10.78×), Cleanliness (8.22×), and Robert Redford (6.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Polishing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Polishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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