Polishing Audience in Germany
Polishing has an estimated audience of 3,207,590 people in Germany. 27.2% are female, 72.8% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Carcare, Cleanliness, Automobile repair shop, Auto detailing, Car wash.
The average Polishing fan in Germany is 35.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Carcare, Cleanliness, Automobile repair shop, with strongest over-indexing on Carcare (13.22× the country average). Demographically, the Polishing audience skews more male with an average age of 35.9, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Polishing fans
| Metric | Value |
|---|---|
| Female | 27.2% |
| Male | 72.8% |
| Average age | 35.9 |
| Estimated audience size | 3,207,590 |
Audience persona
The typical Polishing fan in Germany is more male, around 35.9 years old, with strong DIY Mentality tendencies and a notable affinity for Carcare.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 748,876 | 1.07× |
| Bayern | 546,342 | 1.06× |
| Baden-Württemberg | 463,827 | 1.06× |
| Niedersachsen | 356,525 | 1.14× |
| Hessen | 277,973 | 1.14× |
| Sachsen | 174,247 | 1.11× |
| Rheinland-Pfalz | 163,411 | 1.02× |
| Berlin | 150,245 | 1.05× |
| Schleswig-Holstein | 103,254 | 0.9× |
| Hamburg | 83,283 | 1.15× |
| Brandenburg | 82,522 | 0.83× |
| Thüringen | 75,140 | 0.92× |
| Sachsen-Anhalt | 73,417 | 0.88× |
| Mecklenburg-Vorpommern | 50,722 | 0.83× |
| Saarland | 39,684 | 1.01× |
| Bremen | 25,045 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carcare | 13.22× | Cars & Mobility |
| Cleanliness | 8.6× | Home & Garden |
| Automobile repair shop | 5.88× | Cars & Mobility |
| Auto detailing | 9.05× | Cars & Mobility |
| Car wash | 6.77× | Cars & Mobility |
| Hatchback | 4.71× | Cars & Mobility |
| Sedan (automobile) | 5.58× | Cars & Mobility |
| Hyundai | 4.3× | Cars & Mobility |
| Wood carving | 6.64× | Home & Garden |
| Toyota | 4.08× | Cars & Mobility |
| Compact car | 4.72× | Cars & Mobility |
| Spiegel Online | 2.07× | News |
| Porsche | 3.2× | Cars & Mobility |
| Lamborghini | 4.18× | Cars & Mobility |
| Antique car | 4.57× | Cars & Mobility |
| Ferrari | 4.24× | Cars & Mobility |
| Vintage car | 5.18× | Cars & Mobility |
| Used car | 2.79× | Cars & Mobility |
| Auto show | 6.86× | Cars & Mobility |
| Subaru | 6.71× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.68 |
| Luxury Orientation | PREMIUM | 1.63 |
| Sports Activity | POWER | 1.44 |
| Risk Appetite | THRILL | 1.31 |
| Sustainability | BALANCE | 1.29 |
| Travelling | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| Italy | 6.0% |
| Germany | 5.6% |
See Polishing audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Polishing have in Germany?
Polishing has an estimated audience of 3,207,590 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Polishing fans?
27.2% of Polishing fans are female, 72.8% are male, with an average age of 35.9 years.
Which brands do Polishing fans like most?
Polishing fans show strongest brand affinity for Carcare (13.22×), Cleanliness (8.6×), and Automobile repair shop (5.88×) over the country average.
Where do Polishing fans live in Germany?
Polishing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 748,876), Bayern (reach 546,342), and Baden-Württemberg (reach 463,827). These three regions account for the largest share of the active audience.
What other brands do Polishing fans also like?
Beyond Polishing itself, the audience over-indexes on Cleanliness (8.6×), Automobile repair shop (5.88×), Auto detailing (9.05×), and Car wash (6.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Polishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.